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Intro to Building Traffic |
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1.1. So What Do We Know For Sure? |
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1.2. #1 Traffic-Building Reminder |
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Online Ways to Build Traffic |
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2.1. Time and Money Wasters |
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2.1.1. Link Exchanges |
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2.1.2. Banner Ads |
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2.1.3. Banner Exchange via Banner Networks |
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2.1.4. E-mail Marketing |
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2.1.5. Two-Way E-media |
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2.1.6. Classified Ad Services |
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2.1.7. Sweepstakes and Promotions |
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2.2. E-mail Sig File |
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2.2.1. Designing a Sig File |
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2.2.2. Testing a Sig File |
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2.2.3. Sample Sig Files |
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2.3. Affiliate / Associate Programs |
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2.3.1. First, Is This For You? |
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2.3.2. Three Important Thoughts |
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2.3.3. How to Build, and Keep, Your Affiliate Sales Force |
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2.3.4. The High Reward, Low Risk Answer |
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2.3.5. Stay on the Cutting Edge.. |
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2.3.6. One Final Thought.. |
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2.4. One-Way E-media |
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2.4.1. Ads --The Seven Step Process |
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2.4.2. Articles |
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2.5. Endorsement Marketing |
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Search Engines ... Bargain of the Millennium |
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3.1. The Single Most Important Overlooked Fact.. |
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3.2. Understand How Surfers Search |
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3.3. How to Generate Keywords |
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3.3.1. Put On Your Customer's Shoes |
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3.3.2. Check Out the Competition |
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3.3.3. Get the Search Engines to Help |
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3.3.4. Review Your Own Log Files |
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3.4. Picking the Best Traffic-Building Keywords |
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3.4.1. Categorize --General vs. Specific Keywords |
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3.4.2. Prioritize --Building Your Edge |
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3.4.3. Combine --Increasing Your Advantage |
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3.4.4. Prune --Eliminate Keyword Overlaps |
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3.4.5. Delete --Final Keyword Selection |
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3.5. Don't Hurt Your Best Friends |
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3.5.1. Phase I --Cutting Edge "Tricks" |
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3.5.2. Phase II --Gateways |
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3.5.3. Phase III --Perfect Harmony Through Keyword-Focused Content Pages |
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3.6. How to Make the SEs Love Your Site |
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3.6.1. Find-Click-Click |
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3.6.2. One Keyword... Everywhere and Often |
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3.6.3. Score Higher and Higher |
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3.6.4. Plan It Out First |
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3.6.5. Serve Customers and Search Engines |
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3.6.6. Be Flexible --Fit The Situation |
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3.6.7. The Best of All Worlds |
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3.6.8. A Special Circumstance... Attracting Non-English Customers |
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3.7. Example of an Engine-Optimized Page |
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3.7.1. Comments About Example |
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3.7.2. <TITLE> |
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3.7.3. <META Keywords> |
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3.7.4. <META Description> |
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3.7.5. <H1> --The First Headline |
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3.7.6. <Body> --Main Body Copy |
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3.7.7. Using the <ALT> Tags |
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3.7.8. Even in Links! |
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3.7.9. Tricks Are For Kids |
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3.7.10. </Body> --When to Close |
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3.7.11. What Does Not Matter |
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3.7.12. Link Popularity |
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3.7.13. Nothing Is Cast in Stone |
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3.8. Submitting to Search Engines, And Tracking Performance |
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3.8.1. The "Big 8" --Don't Bother with the Rest |
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3.8.2. How to Submit to the SEs |
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3.8.3. How to Check & Monitor Presence |
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3.8.4. How to Evaluate Keyword Performance |
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3.8.5. Improve and Re-submit |
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3.8.6. Track Keyword Performance Over Time |
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3.8.7. What to Do If You Drop in Relevance Ranking |
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3.8.8. Make Posting & Monitoring A Snap |
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3.8.9. GoTo.com --a Special Case |
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3.9. Get Ahead of the Curve |
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3.9.1. How to Reverse-Engineer the Search Engines |
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3.9.2. Each Engine is Different... What to Do |
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3.9.3. Staying Up to Date |
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Directories... How to Get Listed |
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4.1. How to Get Listed in Yahoo |
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4.1.1. The Big Picture re "Getting In..." |
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4.1.2. Just Before You Submit |
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4.1.3. Ready? Submit! |
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4.1.4. Troubles? Still Not Listed? |
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4.1.5. Congratulations! |
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4.1.6. Changing Your Yahoo! Listing |
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4.1.7. Yahoo! Bottom Line |
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4.2. Other Directories |
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Offline Ways to Build Traffic |
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5.1. Lessons from the BBC |
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5.2. The Second Best Way to Attract Targeted Traffic |
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5.3. Word of Mouth |
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5.4. Classified Ads |
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5.5. Offline vs. Online? A Rule of Thumb... |
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News Releases... Offline (and On) |
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6.1. How to Make the Editor Buy Your News Release |
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6.2. The Three Pages of a Professional News Release |
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6.2.1. Page 1 --News Sheet |
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6.2.2. Sample News Sheet |
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6.2.3. Page 2 --Bio Sheet |
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6.2.4. Sample Bio Sheet |
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6.2.5. Page 3 --Question Sheet |
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6.2.6. Sample Question Sheet |
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6.3. Offline Media --> List and Send |
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6.3.1. Local and Niche Media |
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6.3.2. National and International |
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6.3.3. Free Resources to Build & Send Your List |
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6.3.4. Paid Resources to Build & Send Your List |
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6.4. Online Media --> List and Send |
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6.4.1. Build the List |
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6.4.2. E-mail Them |
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6.5. Distribution Tips |
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6.5.1. Your "To Do" List |
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6.5.2. The Top 10 "What Not To Do" List |
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6.5.3. Do This Just Before You Release |
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6.6. What to Do When They Call |
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6.7. Showtime!... The Interview |
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6.8. Wow! Now What? |
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6.9. Or You Could Just Hire a Firm |
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6.10. The Worm's, er... The Reporter's Eye View |
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The Grand Finale... 3 Secrets to High Traffic |
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To return to the Free Trial Download Page, use your browser's BACK button or click here. |