Information and Resources for Solopreneurs

How To Gain 20 Hours Per Week To Build Your Business

Written By: Ken Evoy (CEO, SiteSell) in Ken's Blog | March 25, 2009
Ken’s Blog

Not so long ago, someone in the SBI! Forums read somewhere that the average American spends an average of 4.5 hours per day watching TV. “4.5 hours per day” is one of those incredible-but-true stats. TV is an incredibly insidious productivity-killer.

TV, to paraphrase Karl Marx, is today’s “opiate of the masses.” And “opiate” is the perfect word to describe most of those 4.5 hours per day of television.

We all need an “escape” every now and then, some passive activity where you can just turn the brain off. And the “TV escapes” are just so easy/accessible. Nothing wrong with that. But if you’re at 4.5 hours per day, you have a “TV-opiate addiction” that is hurting other areas of your life.

Janice and I watched quite a bit of TV/movies when we thought we had retired, pre-Web. Harmless enough. But then the Web came along…

There’s no way SiteSell could have been built if those TV habits had remained over the next 10 years.

A comment in the forums summed it up perfectly…

If you want to build an online business and long-term independence… “(it’s) hard to find anything worth trading 2 hours of my life for.”


Recognize that time is more precious than money. You can always earn more money. But once time is spent, there’s no way to get it back.

And business-building costs time.

When folks refund on SBI!, it’s always a matter of “it takes too much time” or some variant on that theme. The real answer, of course, when you parse what that truly means, is…

“I’d rather spend 4.5 hours per day of my life in front of the TV.”

And you know what? That’s OK if you’ve really considered your goals and your time management in those terms.

If we can’t inspire those people to “BAM It!” and squeeze more out of life in the long run, they are probably happiest parked in front of the TV. And that speaks to another SBIer’s bottom-line comment…

“It’s a choice. Neither is right or wrong.

Yes indeed… as long as that choice consciously weighs the benefit of TV vs. the cost to your longer term goals.

Time really is money, and the last time I looked, the TV networks weren’t paying us to watch, nor are they planning for our futures.

So… do a hard, realistic time audit. How much TV do you watch? Devote 3/4 of that to building your own online business instead. Enjoy the other 1/4, guilt-free.

On average, that frees up an amazing 3 hours per day, 20 hours per week, to build a future.

All the best,

How To Gain Time To Build Your Online Business

Ken Evoy (CEO, SiteSell)
Ken Evoy is the Founder, CEO, and Chairman of the Board of SiteSell Inc. He is the creator of SBI!, SiteSell's comprehensive Web business-building system. Ken is also a successful inventor, author, and emergency physician. He feels strongly that solopreneurs can be empowered by leveraging their income building potential online.
Ken Evoy (CEO, SiteSell)

Latest posts by Ken Evoy (CEO, SiteSell) (see all)

  • I just recently dropped Satellite.
    It’s a little difficult to get used to having no television, but it has definitely increased my productivity.

  • Gina Bisaillon

    I use TV for falling asleep after putting in my 12-hours at the computer and there’s no way I’m going to give it up!

  • Kevin

    On the money, Ken, literally. I find my time from that same source – and I find I am almost endlessly entertained by running my business.

  • I have basically given up TV to work on my site at night after my little ones go to bed. It is the only way I can get anything done now that I guess I am a SAHM (based on a lay-off, not a voluntary choice). Working on my site is better than TV because it keeps me sane, keeps my brain functioning at a high level, and makes me feel I am still accomplishing something that will contribute to my family one day (hopefully sooner rather than later now 🙂

  • Pero

    It isn’t so difficult to give up watching TV once you start your own SBI site. Since I started my two websites I let my wife watch TV for me and I watch it only at breakfast time for just few minutes to stay tuned on latest news and weather forecast. The time is money and I prefer to invest it in something I like. SBI of course!

  • Hamid Mat Sain

    TV is just like any other modern tool at our disposal. They are as good as how we make use of them. Those negative utilities of TV can be applicable to the Laptops/Internet as well as the two technologies merge.
    The hardware of those technologies does not matter. It is the software that matters.
    The values one gets by spending 4.5 hrs watching Discovery, National Geographic, BBC, CNN and Aljazeera is incomparable to the Cartoon channel, HBO and the Starworld.
    The value of doing Internet Marketing on the net is incomparable to mere chatting and playing videogames on the net.
    The real issue is really our discipline, mission, passion and motivation. More people (95%) choose to be in their comfort zone and use those technologies for recreation.The exceptional 5% will seize this great opportunity of building and owning small business with less effort and lower risk compared to their forefathers.

  • Tal

    I don’t have a television at home (since 10 years now) but I still have no extra 4.5 hours a day!!

Join The Solo Build It! Community

Get the latest in best-practices and advice for your online business. Let each new article be delivered to your Inbox for free.