Information and Resources for Solopreneurs

Real-Time Web and the Kaleidoscope of Search

Written By: Ken Evoy (CEO, SiteSell) in Ken's Blog | August 31, 2009
Ken’s Blog

Google has been on record for quite a while now (no doubt prompted by Twitter) about the “real-time web.”

Like I said years ago about Google, they won’t get Image Search and Video Search and News search and Blog search working until they can figure out how to pull it all together and figure out which type of results any particular search (and search history patterns) is likely to want. Along came Universal Search.

The same will go for this general trend to a “real-time Web”…

Some folks search for information (ex., the best Anguilla restaurant), not the latest real-time tweet or burp on a topic. Some search for the latest news (ex., the latest hurricane center forming out over the Atlantic).

My daughter Nori’s site ( will turn up for the first, not for the second — she’s not after that audience. So never think in terms of black and white, not even in shades of gray. Instead….

Google’s results are a kaleidoscope and they will return search results for people who are most targeted for your site’s content (and vice-versa — it will give your site’s content to those who are looking for it, and not the latest real-time tweet).

Be sure of two things with Google over the coming months and years… increasing recognition of quality and increasing recognition of what a searcher wants.  And that would include any type of content, including tweets if you take it to the extreme.

All the best,

Ken Evoy (CEO, SiteSell)
Ken Evoy is the Founder, CEO, and Chairman of the Board of SiteSell Inc. He is the creator of SBI!, SiteSell's comprehensive Web business-building system. Ken is also a successful inventor, author, and emergency physician. He feels strongly that solopreneurs can be empowered by leveraging their income building potential online.
Ken Evoy (CEO, SiteSell)

Latest posts by Ken Evoy (CEO, SiteSell) (see all)

  • Ken,
    Reading your Google comments pre-sells me
    more and more on SBI! and gives me the
    added confidence I need.
    Especially during these moments now —
    as my wife and I are at that moment of
    waiting to see our first snowball to start
    We are on day 8 of the guide, and this
    is the first time we are feeling true
    faith in succeeding!
    I marvel at your insight.
    Then that after pondering what you say
    for a few moments, It strikes me every
    time at how it simply is common sense.
    We thank you for your visionary leadership and SBI!
    I say this as evidence of things hoped for.
    Robert Peil

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