Information and Resources for Solopreneurs

Raising Your “M” Game

Written By: Ken Evoy (CEO, SiteSell) in Ken's Blog | February 27, 2010

Ken’s Blog

PREsold customers are easier to convert. By providing high-value, relevant content to your visitors through Keyword-Focused Content Pages, you build trust, credibility and a willing-to-buy mindset.

There is no reason in the world that Keyword-Focused Content Pages cannot be Product-Focused Content Pages. Just think of the advantages…

  • Online stores usually have several products per page. You focus on one product per page instead. What an edge!…
  • You take the time to build good information about each product. You win the Search Engine wars and then you PREsell.
  • It’s C T P M for products!

This is a fantastic approach if you want to become a distributor/agent/dropshipper of big ticket hard goods. (It can also be useful for Affiliates and Network marketers.)

By the time a customer is looking for a specific product number, model number, etc., s/he is far along in the buying cycle. Think about how people search-then-buy online…

You may start off searching for information about solar power, but you end up searching for the specific model number of the solar panel that you pick.

Bottom line…

AdSense and affiliate programs are a great “proof of concept” that you can convert visitors into dollars. But, depending on your niche, you can raise income significantly by sourcing manufacturers of just about any hard good, large or small (ex., solar panels).

What do you do next? Contact the manufacturers and set up distribution/dropshipping arrangements. How? Use Search It!

Monetization > Source Hard Goods Direct From Makers

Once you find manufacturers, get going!

The key to this business model is in raising your mental attitude to doing deals and generating business. It takes more work initially to set it up than AdSense and affiliate income, but if it fits your niche, it pays off accordingly.

All the best,

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Ken Evoy (CEO, SiteSell)
Ken Evoy is the Founder, CEO, and Chairman of the Board of SiteSell Inc. He is the creator of SBI!, SiteSell's comprehensive Web business-building system. Ken is also a successful inventor, author, and emergency physician. He feels strongly that solopreneurs can be empowered by leveraging their income building potential online.
Ken Evoy (CEO, SiteSell)

Latest posts by Ken Evoy (CEO, SiteSell) (see all)

  • Awesome post ~ and confirms EXACTLY what we are in the process of doing at discovering-family-wellness.com!!
    Ken ~ you rock!!

  • I am lucky I found a great ebook to sell about marathon running. The visitors were already presold on visiting for running tips. Now the amount of money I am earning has more than doubled because of selling one specific product. Adsense still grows, but I can use that on information pages that aren’t directly related to marathon running.

  • Craig DiPiano

    I am confused. If you find a product you want to sell and you contact the company asking to deal with them, won’t they just want to deal with you as an affiliate? How do you make the distinction between affiliate and sourcing? Thank you.

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