Information and Resources for Solopreneurs

What’s the Message?

Written By: Ken Evoy (CEO, SiteSell) in Ken's Blog | March 17, 2010

Ken’s Blog

Have you seen this YouTube video?…

http://www.youtube.com/watch?v=Weq_sHxghcg

Clever, although I’ve seen the technique before. But the message is facile. It goes from a young generation who is superficial-brain-dead to one who is profound-and-thinking in a blink.

The reality is that the big fat middle of the bell curve sits half-way between the two playbacks. And where the Web ends up moving them (or do they move the Web where they want to go?) could dramatically affect how smart the next generation is.

How much kids read today, though, compared to us, is very debatable. On the other hand, do they learn more by all the other ways they gather information?…

It all depends what they’re gathering.

And how.

And where.

So that message is interesting to talk about. But since it comes from Penguin, perhaps the message was a lot more commercial…

It’s a nice viral attempt. If the goal of this communication is to convince us that paper books have a future, they’re wrong. If it’s that publishing has a future, they’re right.

“Paper books” are dead, of course, even if you can still buy them for the next few years, perhaps even a decade or two.

Every old technology “feels warm, feels better.” The new technology is perceived as cold, with first versions that are often clunky. But the reality is that better-and-improving performance of every new technology (whether it’s horse vs car, or vinyl vs CD) inevitably replaces the old technology (which has evolved to be as good as it can ever be).

“When” is the only question. It can take 5 years, 10 years or 20, depending on how intensely we have bonded with the old tech.

For the e-readers vs paper books debate…

It’s just a question of which tablet feels as good as (or better than) a book in the hand. I can’t tell you how many times I want to do a “find” on a paper book, let alone bookmark it without damaging the paper, highlighting important bits (without requiring a pen in my hand) and so forth… and store books all in one little space.

An interesting vid.

If the goal was to talk about our kids today, that’s truly intriguing.

Grade = A.

If the video is merely the vehicle to get us to believe that books feel good because kids read and like the way books feel in their hands…

Grade = F.

What do you think?

All the best,

Save 33% On Your Online Business!
Ken Evoy (CEO, SiteSell)
Ken Evoy is the Founder, CEO, and Chairman of the Board of SiteSell Inc. He is the creator of SBI!, SiteSell's comprehensive Web business-building system. Ken is also a successful inventor, author, and emergency physician. He feels strongly that solopreneurs can be empowered by leveraging their income building potential online.
Ken Evoy (CEO, SiteSell)

Latest posts by Ken Evoy (CEO, SiteSell) (see all)

  • You have a good point! E-books or some sort of e-reader may be our future.
    But, in the last 30 years, I myself have seen the storage of electronic data go through many different media. There has been cassette tapes, 5 1/4 and 3 1/2 floppies, hard drives, optical drives, CDs, DVDs, memory sticks, SD cards, thumb drives and now Flash drives for netbooks.
    In that same amount time I have bought 1000’s of paper books, just in the last few weeks I purchased new paper books. These same paper books have been around for hundreds of years and they need no new media reader. All you need to do is learn to read. They can be opened by anyone and enjoyed by all.
    That is the difference with books and handwritten media. They are timeless. Our instant e-books and photos are limited by their technology shortcomings and short lifespan.

  • chin diamond

    You are very right, Ken. A myriad of books in one ‘portable place.’ Just a press of the button away. Easy access. Easier to organize.

  • Very good analysis; thanks for pointing out that today’s hot items can become nostalgic more rapidly than ever given the pace of change within society. Perhaps the advances in technology and the ever increasing usage of social media, fosters more young people practicing and honing their writing skills whether within an online schooling environment or outside of a formal education. The hope there is that the feedback will promote more uniquely gifted authors in the digital age. Given that the printed word is sometimes all that many less affluent have access to and the joy an author experiences from getting published, I suggest that one does not have to completely supplant the other, though the tide is toward higher growth in digital format.

Join The Solo Build It! Community

Get the latest in best-practices and advice for your online business. Let each new article be delivered to your Inbox for free.