Information and Resources for Solopreneurs

Do Visitors/Customers Understand and Believe Your Message?

Written By: SiteSell in PREselling | July 9, 2010
Business Tips

Studying the response of a new Web page or an e-zine issue helps you to fine-tune your message to just the right level of understanding and credibility.

Are there any confusing points or assumptions or built-in biases affecting the clarity of your communications? Tracking visitor/customer reaction to your content (in their blogs, e-zine articles, forums, etc.) can pinpoint where key tweaks are required.

How and where can you get visitor/customer feedback about your content so that you can fine-tune it until the right message is being “conveyed and weighed” properly by your target audience?

SiteSell is a privately held Canadian-based company that helps everyday people start profitable online businesses.
  • Paul Kemp

    This is a great topic and one that I am still trying to figure out. It is rare for me to get comments from my readers — about a quarter of whom are in other countries,so language might be a constraint.
    I mostly watch the number of page views certain topics get or don’t get.
    I have used comment boxes and surveys on my site for most of a year, but have received only a handful of legitimate responses.
    Another encouraging factor is the number of readers subscribing to my on-site blog.

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