Do Visitors/Customers Understand and Believe Your Message?
Studying the response of a new Web page or an e-zine issue helps you to fine-tune your message to just the right level of understanding and credibility.
Are there any confusing points or assumptions or built-in biases affecting the clarity of your communications? Tracking visitor/customer reaction to your content (in their blogs, e-zine articles, forums, etc.) can pinpoint where key tweaks are required.
How and where can you get visitor/customer feedback about your content so that you can fine-tune it until the right message is being “conveyed and weighed” properly by your target audience?