Information and Resources for Solopreneurs

Affiliate Marketing With Books – Alternatives to Amazon

Written By: SiteSell in Affiliate Marketing | September 20, 2010

Affiliate Marketing

Books are often part of an affiliate marketing strategy. After all, which topic has not been covered in a book? Unfortunately, the "big daddy" of all online booksellers, Amazon, isn't known for paying generous commissions.

Many affiliates report that they are generally earning very little from Amazon. Whether it's due to the low commission rate, or the very short chance to earn from a visitor's purchase (known as the number of return days), there appears to be a general level of dissatisfaction with Amazon.

Do you have pages dedicated to theme-related books and/or reviews? If so, here are two options that can increase your earnings…

Replace Amazon Links With Google AdSense Ads

Do some performance testing. If you currently have Amazon affiliate links on your book page, replace them with Google AdSense ads for one month. Compare the previous month's income with this one and go with the winner.

If you offer several book suggestions on your site (you're a book lover!), do tandem testing. Use affiliate links on one page and Google AdSense ads on the other. (If you are an SBI! owner, use AdSense It! on visitor-generated book reviews on your site.) Once again, compare results at the end of the month.

Of course, if you want to be truly diligent, do a monetization flip with the two pages (i.e., the page with affiliate links now gets ads). After another month, you should have a clear indication of which strategy will earn you the most income.

Sign Up With Different Booksellers

There are several booksellers to choose from and all of them have better terms than Amazon (commission and/or return days).

Category #1 — Commission-Based Affiliates

  • www.barnesandnoble.com
  • www.tatteredcover.com
  • www.bookcloseouts.com
  • www.abebooks.com (also has .co.uk, .de and .fr aff programs)
  • www.biblio.com
  • www.overstock.com
  • www.indiebound.org
  • chapters.indigo.ca (You don't need a Canadian website to be an affiliate, but will non-Canadians order from a Canadian company?)

Category #2 — Click-Based (Pay Per Click) Affiliates

  • www.allbookstores.com
  • www.alldiscountbooks.net

Bottom line?

The decision is yours. Do some performance testing to determine if Google AdSense ads, Amazon or affiliate links from an alternative bookseller bring the best results for your website and affiliate marketing business.

SiteSell
SiteSell is a privately held Canadian-based company that helps everyday people start profitable online businesses.

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