The TRUE-TRUE-BUT Red Herring Phenomenon
A “pearl” from the SBI! Forums…
We are a species that likes to tie two events into neat cause-and-effect packages. Except for when circumstances are simple and obvious, events are just too complex to be able to do that.
This is especially true in the Internet Marketing arena. Just because you did “A” a few weeks ago, and then “B” happens a while later, this does not necessarily mean that A and B are related, let alone that A caused B. A likely scenario is that A and B are coincidence.
Learn how identify and ignore red herrings as you grow your e-business. This valuable skill will keep you on the right path.