Information and Resources for Solopreneurs
Find the Right Spot on the Narrow-to-Broad Niche Spectrum

Niche Selection

Identifying the best niche for your business is a challenge. It boils down to a judgement call on your part.

Generally, the broader and/or more competitive a certain niche is, the more effort you will need to expend and the longer it will take for your keywords to win the Search Engine wars.… Read more

How Do You Recognize A Good Niche?

Niche Selection

The rest of your business rides on your choice of a niche or theme. SBI! calls this a "Site Concept."

A Site Concept is a keyword (ex., "Anguilla" or "Anguilla villas"). You use it as a focus for writing the information or content of your home page.… Read more

An “Early Stage” Niche Requires Hard Thinking and Time

Niche Selection

A niche that is slightly ahead of the curve (or an "early stage" concept) requires some dedicated brain work AND time to develop a just-right Site Concept. So there is nothing to worry about if researching and analyzing several potential keywords in DAY 2 takes you a month or so.… Read more

Social Media Tips – Become The Butterfly That Stings Like a Bee

Social Media

When reading social media tips, you might have heard the term “social media butterfly.” But a butterfly that stings like a bee? Where does this originate, and – more importantly – how do you become one?

Do you remember prize-fighting boxer Muhammad Ali’s slogan to "float like a butterfly and sting like a bee"?… Read more

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