Information and Resources for Solopreneurs

Find the Right Spot on the Narrow-to-Broad Niche Spectrum

Written By: SiteSell in Niche Selection | November 30, 2010

Niche Selection

Identifying the best niche for your business is a challenge. It boils down to a judgement call on your part.

Generally, the broader and/or more competitive a certain niche is, the more effort you will need to expend and the longer it will take for your keywords to win the Search Engine wars.

Although the tougher niches also raise the risk level (your new entry into an already crowded field may or may not gain a strong foothold), the rewards are also greater, if you decide to go that route.

This begs the question… Is it worth even considering a broader niche?

There is no simple answer. The key is to find the niche that is right for your circumstances… your patience level, how much time and effort you are ready to put into it, your knowledge base, etc. You are the best judge of yourself and your potential theme.

Let's use an example to examine this "too-broad" question…

Pretend for the moment that you are the owner of Anguilla-Beaches.com, a narrow niche that describes a family's beach adventures in Anguilla. What if you decide to tackle a broader niche instead, such as "high-end-caribbean.com" and focused on Anguilla, St. Barts, and so forth. Or perhaps you wish to go for an even broader niche such as "Caribbean-beaches.com"?

Here's where a major speed bump would come into the picture. Winning for Caribbean is a quantum leap tougher than Anguilla. It's going to take more time to succeed, with less certainty of success.

And if you were to go for "Tropical islands"? Tougher still… even more work, and higher risk. But ultimately there is also more money to be made.

OK, now let's say that you decide to really up the stakes and go all the way to "Travel"? Well, you'd better have $100 million in Venture Capital and 5 years. It's going to take that long to overtake expedia.com, and even then, unless you have some totally original new angle/technology, you very likely will fail.

On the other end of the ease-difficulty spectrum, you could absolutely "own" Anguillita (an off-island of Anguilla that no one visits) with a few pages. Quick. Easy. A sure thing. But… no income potential.

In conclusion…

A broader theme needs more great content and inbound links than a narrower one. And it needs a fantastic angle/position and a unique voice imbued throughout that content. Why?

You absolutely must stand out from the crowd for both your human visitors and the Search Engines. Google watches what humans do before, during and after they visit your site. And if you get the positioning, voice, and content right, humans will do all the right things. And Google will be all over that.

So find the right spot on the narrow-to-broad niche spectrum that works for you in terms of time and effort, and that reflects your level of risk tolerance.

If you go "broader," be prepared for the challenge and, initially, a slower rate of return. But once your keywords start winning, your patience and perseverance will be rewarded!  It's all part of following SBI!'s C arrow T arrow P arrow M process.

SiteSell
SiteSell is a privately held Canadian-based company that helps everyday people start profitable online businesses.

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