Information and Resources for Solopreneurs

12 Tips For Writing Headlines That Work!

Written By: SiteSell in Content & Article Writing | January 7, 2011

Content & Article Writing

1) Use strong active verbs (ex., slash, chop, stagger, etc.) to create powerful headlines with emotional impact… headlines that push your customer’s hottest buttons!

2) Never accept your first stab at a headline — keep improving until it’s as good as it can be.  You “nailed it”!

3) Stir an emotion. Get the reader excited or fearful or protective.

4) Use the present tense, or the imperative. It is far more emphatic. Use “you.”

5) Use words, preferably short, that create images or pictures.

6) The headline must stand on its own. Your visitor must understand where the following text is going.

7) Don’t care about what non-targets think of your headline. Don’t write for them — you’re not after them. Focus on your target.

8) Ask a question that begs to be answered.

9) Make only believable promises — don’t get carried away with hype.

10) Use upper and lower case letters (typical title-style), NOT ALL CAPS (screams).

11) Maintain a consistent color and size for all your headlines.

12) Sometimes, where appropriate and for extra credibility, put a headline inside quotation marks (ex., “The Most Powerful Word Processor Yet”).

Would you like more writing advice? Read “Make Your Content PREsell!” or watch this SBI! video…

http://demo.sitesell.com/voice/voice.html

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SiteSell is a privately held Canadian-based company that helps everyday people start profitable online businesses.
  • Excellent information!
    I might add that it’s the headline’s “job” to sell the content immediately below. Your headline must motivate the reader to continue reading your content … readers are always looking for an excuse to hit the back button.
    Using multiple, engaging headlines on one webpage helps your reader to easily scan your pages, and then return to “fill in” the details as they need.
    Cheers!
    Betty Z

  • rich

    Thanks for the info, I`m just learning to write articles so all the help the better!

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