Information and Resources for Solopreneurs

Wrong Keywords, Wrong Results

Written By: SiteSell in Keyword Research | June 12, 2011

Wrong Keywords, Wrong Results

EDITOR’S UPDATE: These keyword guidelines are just as valid today as when this post was first published in 2011. Get the keywords right and your site will be right. Keywords need to be targeted to your audience and what they’re searching. Here are some great tips on nailing your keyword research.

Proper keyword research is one of the most important elements of building a profitable online business. Keywords are the lynchpins to your success.

Target the wrong keywords, and you’ll get the wrong results. If all your keywords are highly competitive or generic, you’ll find it very difficult to start traffic-building momentum.

Traffic starts by “eating at the edges.” Win the battles for the less competitive words first (generally tier 3 pages, but occasionally tier 2, depending on how the topics lay out best for your site)…

As your site grows, as off-page criteria grow, your overall rankings for all keywords rise steadily over time. For example, in the beginning anguilla-beaches.com never ranked in the Top 1000 for Anguilla. Over time, as the site grew, more and more people found and loved this site and gave links from other sites about Anguilla. And, of course, all the off-page criteria grew. Result…

The site’s most important keyword, “Anguilla” steadily rose from “no show” to 500 to 100 to “Top 10.” The key point… it happened without changing the content on that page!

Build your site. Deliver great content for a wide variety of keywords, including some easy-to-win ones that fit with your site. Good things happen!

Proper keyword research is one of the most important elements of building a profitable online business. Keywords are the lynchpins to your success.

Target the wrong keywords, and you’ll get the wrong results. If all your keywords are highly competitive or generic, you’ll find it very difficult to start traffic-building momentum.

Traffic starts by “eating at the edges.” Win the battles for the less competitive words first (generally tier 3 pages, but occasionally tier 2, depending on how the topics lay out best for your site)….

As your site grows, as off-page criteria grow, your overall rankings for all keywords rise steadily over time. For example, in the beginning anguilla-beaches.com never ranked in the Top 1000 for Anguilla. Over time, as the site grew, more and more people found and loved this site and gave links from other sites about Anguilla. And, of course, all the off-page criteria grew. Result…

The site’s most important keyword, “Anguilla” steadily rose from “no show” to 500 to 100 to “Top 10.” The key point… it happened without changing the content on that page!

For more ideas on tools and methods you can use for keyword research, read “What Are The Best Keyword Research Tools For Your Business?”

Build your site. Deliver great content for a wide variety of keywords, including some easy-to-win ones that fit with your site. Good things happen!
SiteSell
SiteSell is a privately held Canadian-based company that helps everyday people start profitable online businesses.

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