Information and Resources for Solopreneurs

Using Google Trends: How to drill down and branch out your website

Written By: Amy Biddle in CTPM | November 5, 2014

Using Google Trends: How to drill down and branch out your website

Google has a great tool, called Google Trends. It’s pretty nifty, and you can check it out here…

http://www.google.com/trends/

While you definitely don’t want to choose your entire site topic/niche using Google Trends, it’s handy for some quick ideas for blog posts, or ideas for branching off your main niche idea. Google Trends can be a handy tool for checking out what’s hot right now relative to your evergreen content site, and therefore it’s a great tool for creating content that helps you to attract new visitors.

If you already have SBI! or SBI! for WP you won’t necessarily need Google Trends. I have fun playing with it, and find that Google Trends and SiteSell tools can be used together.

Let’s take a look at some simple ways to check trends for ideas.

Trends

At the Google Trends “Explore” page I typed in three topics interesting to me:

  • trading
  • travel
  • vegan

You can use whatever topics you want, and you’re not limited to three.

Let’s pretend that these three topics come together in a lifestyle site about traveling, trading and vegan food. (Hey, it could happen, right)?

interest

The first section of the resulting analysis shows a chart called “Interest over time”. All three topics are graphed in different colors, helping to show which topic has the highest volume. Some news headlines are listed at various points in the graph as well (not all at high points) — you can read these by pointing at the letters in the graph. You can point at the line in the graph to get stats on a particular point in time. Click on “Forecast” to see estimated projections of these topics going forward about a year.

With all three topics showing on the page, one useful bit for this graph is to show which topic has the highest volume. In this case, clearly “travel” is the highest volume topic, followed in the distance by “trading” and “vegan” is a low, dead last.

For our hypothetical lifestyle site, this information could help us to decide what topics to focus on over the next year. In this case, we want the bulk of the topics to be on travel, with trading topics and vegan topics much further down the scale.

(Granted, this isn’t the best way to evaluate what topics to publish on. In fact, this lifestyle site topic is likely way too broad. But if there is a way to combine three of my interests, we’re on the right track to find out what readers may be interested in).

regional

Next let’s consider a little bit of information about where people are located who are interested in these topics. For this information, scroll down to “Regional interest”. Each topic shows that interested searchers are in different parts of the world. People in the UK are at the top of the list for information on travel.

You can drill down for information on the locations of these folks, if you need that sort of thing. And a fun feature of this chart is also the “View change over time” link in the bottom left of the chart. Click it, and a world map opens. Click “play” and the map will change as well as the dates of the time view.

regional2

Last, on this particular (and most generally useful) page of Google Trends is “Related searches”. Aside from checking the topic volume in the “Interest over time” section of this page, I actually think that “Related searches” is the most useful data if you’re creating a content site on a particular niche topic.

Use these listed topics and queries as keywords, or if you’re in the SiteSell Brainstormer use the words or phrases in this section as seed word searches — branch off from here. After all, it’s great to have validation that what you’re starting with in your keyword research is a highly trafficked phrase! After that, you could develop a list of keywords for future articles that can pay off for a very long time.

Using the “Top” and “Rising” buttons above the numerical data shows you if your keyword phrase searches are on the rise, flat, or falling. This is great information to have if you hope to grow your business on these words!

related

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Amy Biddle
Amy Biddle is Director of the Advisor Team for SiteSell. Amy lives in and works in a small RV, and explores marketing frontiers as well as the frontiers in the lower 48 states of the US.

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