4 Key Tactics The Pros Use To Boost Their WordPress Success
1.) What Can I Do To Get More TrafficTo My Site?
One of the most popular WP plugins is Yoast, and it’s recommended simply because it’s a great plugin, and it can help with the SEO settings that can affect the amount of traffic coming to your site.
However just adding a plugin isn’t going to solve your traffic problems. Not by a long shot.
It is imperative to look at the entire site as a whole, and most often the traffic issues are stemming from average content. Average content is not sharable, memorable or traffic attracting.
A much better plan would be to add one really over the top article each week instead of trying to add lots of content daily.
Just because you are writing a blog, doesn’t mean you need to blog every day. The hard fact is that you may lose more readers than gain highly interested visitors simply due to overloading your site with uninteresting articles. The really good stuff gets lost in the pile of garbage.
A better plan of action would be to focus your attention on one really informative article that would solve a common problem for your target audience. With this mindset of content writing, you will soon find that your traffic builds, and your content is shared among the various social media sites bringing even more new first time visitors to your site.
2.) How To Improve The Quality Of Your Content
This is an easy one. But most people who write a WordPress blog overlook this simple step, typically because they are writing what they want to write, as opposed to writing what a reader wants to, and longs to read.
It may seem like a small difference, but the latter offers a huge boost in audience engagement.
Ask. That’s right, ask your visitors what they are struggling with. There are simple ways to go about this, such as placing a survey on your site, and then send a broadcast email to your list and include a link back to your site where you host the survey.
If your site is new, you may not have enough traffic or a list built up yet to ask, so here is where you need to brainstorm to uncover keyword strings that will clue you into what your audience is searching for (aka discovering their search intent).
One of the best ways to know that your content is hitting the goal of your site is to see comments on your blog that read, “Thanks! I feel like you wrote this article just for me.”, or (my favorite) “How did you know what I’m thinking, are you a mind reader?”.
3.) How Your WordPress Theme Can Work For You
The common statement, “you get what you pay for”, has never been more true than when selecting a WP theme. I realize that just starting out it’s important to keep your costs at a minimum, however you should never skimp on paying for a good, premium theme.
When you invest in a theme, you are investing in the professionalism of your site. It will look better, be easier to customize and you will typically have ongoing support and updates that will save you both time and headaches.
But even with a premium theme, it’s still important to customize it so it’s completely you. Change up the header of course, but make every post and page you write an individual design of its own with things like infographics that can be shared on Pinterest and Instagram.
One of the most common mistakes I see is that new WP users try to make their sites look like every other site in their niche. This mistake can be costly in terms of branding your site as an individual, and gathering your unique tribe of active visitors. It’s OK to dance to a different drummer!
Start by removing anything that really isn’t necessary until you have as much white space as possible. White space is like breathing room, and will help your reader to relax and take in your content, unhurried.
4.) Get Proactive!
It’s simply not enough to add a floating share bar on your blog. You need to be the one to start the conversation. Even with really great content, being active on a couple social media platforms that make sense for your niche is oh so important!
Carve out time every day to listen and respond to your followers on Twitter and Facebook, or wherever they hang out.
Your goal is to build an online business, whether that be informational or an e-commerce site. It’s not going to get found or be popular from the start, but if you focus on improving your site every week, it won’t be long before your site is what others are talking about. So make a plan to start today.
Do you need help with your WordPress blog or site? The SiteSell Professionals can build a complete site for you, or help you with specific tasks.