Information and Resources for Solopreneurs

Using Images and Videos on Your Website and in Your Social Media Campaigns

Written By: Amy Biddle in CTPM | March 18, 2015

Using Images and Videos on Your Website and in Your Social Media Campaigns

It’s no secret that using a picture is more effective than not using a picture in the content you publish online. You can easily test this statement yourself. Scroll down your Facebook timeline. What stops you as you read down the page? It’s the pictures, right? (Especially those kittens! Too cute).

Your images don’t have to be just snaps you take. There are numerous stock photo sites (like http://fotolia.com and http://www.123rf.com) if you’re not a shutterbug yourself.

Stock image sources also often offer graphic images that aren’t photos. Some of these are great if you are handy with Photoshop, Illustrator, or Gimp and you want to customize them.

Need social media icons? These handy little graphics can be obtained for free. Just do a search for “free social media icons” and you can choose from thousands of free collections. One of my favourites shared a brief bit of description on the page that stated something like this, “I needed these for myself. I didn’t see any I liked, so I made my own. Thought I’d share.” Nice.

Often, the best pictures are the ones you take yourself. They can be just what you want, it doesn’t cost anything to buy them, and they’re more original content you can use on your site.

As if availability of all kinds of graphics isn’t convincing enough, let’s talk about using video.

Video offers an array of options for drawing people to you, and making sales…

  • Embed a YouTube video on your page, and give the video thumbnail a caption. There! You’ve got a picture and a video (as well as content for your YouTube channel)!
  • Create a 6 second Vine video which you can then turn into an animated GIF using numerous tools that have been born with growing video capability of the masses. One of these is https://gifvine.co. Make your pages look like a newspaper straight out of Harry Potter.
  • Best of all, video can help increase sales conversions on your pages by 80%, according to EyeViewDigital.com.

Speaking of increased video capability, you probably have all of the tools you need right now to create sharp images and fun graphics and videos for your own site. Pew Research Center published over a year ago that…

  • 90% of American adults have a cell phone
  • 58% of American adults have a smartphone
  • 32% of American adults own an e-reader
  • 42% of American adults own a tablet computer

And to give you even more recent numbers, eMarketer.com says that smart phone users will pass 2 billion by 2016.

Use that smart phone that you have with you all the time to create the image and video content you need for your site!

Your graphics aren’t just for your pages, either. Spin some traffic out of them and use your images and videos in your Pinterest, Twitter, Facebook, Instagram and other social media campaigns you do.

To sum up about using images and video… With file sizes having come way down in all formats in the past few years, there’s no reason not to use graphics of all kinds on your site. Using images doesn’t have to drag your page load time when managed properly. You’ll warm up your message to your site visitors by setting a tone that only graphics can offer. And best of all, you are providing a multi-media experience to your site visitors that can help increase your conversion rate!

SBI! owners recently got a tutorial in their accounts on using Canva to create sharp, affordable, professional looking graphics. (Oops, did you miss yours?)

Get more tips and valuable how-to information. Start your online business with SBI! here.

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Amy Biddle
Amy Biddle is Director of the Advisor Team for SiteSell. Amy lives in and works in a small RV, and explores marketing frontiers as well as the frontiers in the lower 48 states of the US.

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