The thing I enjoy the most about being an online business owner is this: Nobody can take away what I have built with SBI! - John Shank, SBI! member since 2003

The Push For Mobile Friendliness Continues

Written By: Mike Allton in How Solopreneurs Build Their Business | June 12, 2015

The Push For Mobile Friendliness Continues

While the debate rages on as to the actual impact of Google’s “Mobilegeddon” change in algorithm on businesses and websites, the fact remains that businesses who choose to provide a mobile friendly experience on their website are offering a superior experience for users.

Mobile users demand websites that open quickly, can be read easily, and utilize functionality that works well on a mobile device, such as clear and easy to tap links and buttons.

Of course, that’s not to imply that mobile users are demanding; it’s simply a reality of the situation. If you’re accessing a website from a smartphone, any deviation from the above requirements can result in a less than optimal experience at best, and at worst, a complete inability to view and use the site.

In other words, if you do not yet have a mobile friendly website in place, you’re taking a big risk.

Customers searching the web for solutions to their problems have little time to waste. When they visit your site and find that they’re going to have trouble using it, the Back button and a list of alternative sites are just a tap away.

And of course Google knows this. In fact, Google’s change in algorithm to favor mobile friendly sites is as much for you as it is for your customers. By forcing businesses into mobile-readiness, Google is force-feeding us our vegetables, just as I do with my daughter each night at dinner.

Google has known for years that mobile users are going to prefer a mobile-friendly experience, yet while mobile usage has risen, adoption of responsive technologies by businesses has not kept pace.

Google has always monitored user behavior and the data clearly showed that users were already punishing non-mobile friendly websites with the back button, yet by continuing to send those businesses referral traffic, Google was perpetuating their lack of action.

Not all businesses have been so lax, however.

SiteSell has worked hard for years to offer SiteSell customers suitable mobile options for their websites and online businesses. In April, the site builder was upgraded to include ten new responsive designs that are simply gorgeous. And now, ten more responsive designs have been added.

While templates and themes can be customized, of course, having a variety of designs and directions to choose from makes it more likely that you’ll be able to begin working on your website using a look & feel that has a strong affinity for your topic and niche.

And since they’re all responsive, that means that your website will change accordingly and appropriately for whatever device is being used to view it. Instantly.

There were also a series of six all-white responsive designs which were added last month to provide a great start and base for custom designs to be created, if all you’re looking for is a blank canvas on which to paint your dream.

If you’re fortunate to have a business built on SBI!, SiteSell’s website and business building tool and process, it’s never been easier to make your entire site not only mobile friendly, but beautiful and contemporary as well. You’ll find all of these designs in the gallery available to you immediately.

But if your website isn’t on SBI!, or if you haven’t yet started your site, now’s your chance to leap ahead of the competition and launch a site that’s completely mobile friendly. Get started today!

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Mike Allton
Mike Allton is the Chief Marketing Officer for SiteSell. He has spent years helping solopreneurs achieve success online through the precepts of content marketing: write great content, share that to social, and drive new leads & sales.Mike’s focus is to reach people who have a passion for something and show them how it’s possible to turn that dream into a real online business and income.

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