I love the freedom of working for myself! Freedom has always been something that is SO important to me, and the notion of a 9-5 and having to ask permission to take a vacation – well, it never sat well with me! - Alison Andrews, SBI! member since 2009

This British Ballerina Helped Others Overcome Their Fears

Written By: Mike Allton in Real-Life Success Lessons!, Success Stories | December 31, 2015

british-ballerina

We all talk about passion, but blind passion can lead you straight down blind alleys. Cultivate being dispassionate some of the time, long enough that you can fully test your ideas – all of them – and go in the direction that the research tells you. It’s often not the one you think… –Suzanne Vennard

suzanne-vennard

Welcome to A Christmas Carol – Sitesell-style! Each day we’re going to re-introduce one of our successful SBIers and their amazing stories. Like the Ghost of Christmas Past, we’ll revisit these tales of old and see what lessons we can glean.

For this twelfth and final day of Christmas, we’re visiting with Suzanne Vennard, of DanceClass.com, who noticed something peculiar while working in London.

At the time, she was in her early twenties, and still enjoying her dancing, an activity she’d practiced since she was a little girl. So much that she would often bring her ballet bag to work with her so that she could rush off to class that evening.

Which brought quite a few looks and comments. Where are you going? What’s in the bag? To which she always responded, “I’ve got my ballet class tonight.”

And that’s when a peculiar thing happened.

You see, the first response that Suzanne always received was, “Ballet? Oh I’d love to be able to dance.”

But whenever Suzanne explained that there were plenty of adult beginner classes available, the second response she always received was, “Oooh, no, umm, I don’t think so, umm, no, ahh…”

She was puzzled to discover that people were actually afraid of dance lessons. Suzanne found that dance teachers wanted to teach, and that people wanted to learn, but they were stopped due to an incorrect image in their mind of what an adult dance class actually looked like.

It’s not “rows of identical girls in matching leotards pulling impossible positions with their ridiculously bendy bodies. Or, a whirling, swirling mass of partners tango-ing in perfect unison, elaborate costumes and haughty expressions.” It just isn’t.

So Suzanne decided to educate adults on what dance classes were available to them, and what those classes were really like.

She started her first website in 2000, a custom designed, beautiful Flash site that looked great, and did nothing. She had three great video products she’d put together that, when purchased, customers raved about. But she couldn’t get any amount of sustained traffic to make it work.

After talking to professional web designers who promised that they understood her problem and could help, she had a new site built, with yet again, the same poor result.

Truly frustrated, yet determined to make this idea of hers work, she started to research on her own what it took to build a highly trafficked website and online business, and that’s when she found SBI!.

She printed off the entire Action Guide (that’s the complete set of business-building processes included with SBI!) and rushed home every night after work to study it. Now, ten years later, she’s still with SBI! and has a thriving web business to show for it.

“That’s how I learned what I needed to know and finally took control of a website that was truly my own.  I’m pretty sure I learnt more about traffic in those few months of evenings on the sofa than two entire company’s-worth of so-called web designers had known in total.” – Suzanne Vennard

Suzanne Vennard found a way to share her passion for dance with other people by helping them to get over their own fears, and has turned it into a successful online business thanks to SBI!, and you can too!

As we’re whisked away by the Ghost of Christmas Past, back to present-day, overlooking the streets crowded with busy people hustling through the Christmas Season, we’re reminded of how important things like Family really are.

Just like Ebenezer Scrooge, even we sometimes need to be confronted by such stories in order to truly recognize what’s important to us, and what we need to do to change.

Do not let another Christmas pass by while your dreams of owning a business fester in your belly like a bit of undigested cheese. Throw open the curtains and renew your lease on life! It doesn’t matter how young or old you are, now is the time to get started.

Get Started with SBI! Get Started with SBI! For WP

A SiteSell Christmas Carol

  1. How Two Grad Students Turned Their Hobby Into A Business
  2. Her Passion For San Francisco Led To Over $5k A Month
  3. He Turned His Knowledge Into Ongoing Retirement Income
  4. Start a Business and Spend MORE Time at Home? Here’s How They Did It.
  5. The Great Recession Couldn’t Stop This Resourceful Solopreneur
  6. Her Battle With Health Issues Led To A Vibrantly Successful Business
  7. This Solopreneur Spun Her Legal Questions Into Legal Tender
  8. She Found A Way To Share Her Knowledge For Free And Still Make Money
  9. She Was Determined To Overcome Her Disabilities And Build A Business
  10. She Washed Away Soviet Brainwashing To Build The Life She Wanted
  11. Her Desire To Help Others Resulted In Online Success
  12. This British Ballerina Helped Others Overcome Their Fears
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Learn From More High-Traffic, Profitable Solopreneurs

  • Recent Success Stories With Takeaway Lessons. Read more recent inspiring stories from our blog. They deliver useful ideas and takeaway lessons from folks who’ve “done it and won it.” If they can do it, you can, too!
  • Multi-Year SBI! Reviews. We take a deep-dive into the long term, full business stories of several different types of solopreneur successes. They periodically update their progress so you can see how they and their businesses grow over a period of years. This gives you excellent insight into what solopreneurs can accomplish with real online businesses.
  • Hundreds of the “Top 0.5%.” Every one of these SBI! businesses (hundreds of them) rank in the top 1 million active websites (out of approximately 200 million!). That’s all the more impressive because 1) we are such a small community and 2) many Top 0.5% sites are mid-sized or large companies.

Solopreneurs fail at astronomical rates. SBI! makes you 100x more likely to succeed (that’s not a typo!). It will never be easy, but we do make it way more doable.

Scan the wide variety of solopreneurs who are winning in real niches. Use it to get a feeling for what SBIers do, as well as to generate ideas. What do you know? Turn it into a business.

Mike Allton
Mike Allton is the Chief Marketing Officer for SiteSell. He has spent years helping solopreneurs achieve success online through the precepts of content marketing: write great content, share that to social, and drive new leads & sales.Mike’s focus is to reach people who have a passion for something and show them how it’s possible to turn that dream into a real online business and income.

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