One of the keys to building a successful online business as a solopreneur is in the content that you create. As you follow the Action Guide through the SBI! process for building a business, it becomes more and more clear how important it is, not just to create more content, but to create the right content.
Which is why I am very pleased to present to you “The Father of Content Marketing” Joe Pulizzi himself and his book, Content Inc..
Within Content Inc., Joe mirrors so much of what is taught with our SBI! process, and provides tremendous insight into a critical point in the development and maturation of a successful online business: The Content Tilt.
In this 30 minute discussion, Joe tells us:
- How he got started in marketing, and how he formed “Content Marketing Institute” as a solopreneur himself.
- What the Content Inc. model looks like, and why it’s such a great technique for solopreneurs.
- What the Sweet Spot is, and some examples from other businesses.
- What Content Tilt is, and how solopreneurs can stand out from the crowd.
Listen to Joe below. Or, if you prefer, you’ll find the full transcript on page two.
And for those of you who are thinking about how you might use content to create an online business of your own, SiteSell can help!
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