The thing I enjoy the most about being an online business owner is this: Nobody can take away what I have built with SBI! - John Shank, SBI! member since 2003

SiteSell Presents: How Solopreneurs Use Content

Written By: Mike Allton in How Solopreneurs Build Their Business | February 12, 2016

HOA-How-Solopreneurs-Use-Content

One of the keys to building a successful online business as a solopreneur is in the content that you create. As you follow the Action Guide through the SBI! process for building a business, it becomes more and more clear how important it is, not just to create more content, but to create the right content.

Which is why I am very pleased to present to you “The Father of Content Marketing” Joe Pulizzi himself and his book, Content Inc..

Within Content Inc., Joe mirrors so much of what is taught with our SBI! process, and provides tremendous insight into a critical point in the development and maturation of a successful online business: The Content Tilt.

In this 30 minute discussion, Joe tells us:

  • How he got started in marketing, and how he formed “Content Marketing Institute” as a solopreneur himself.
  • What the Content Inc. model looks like, and why it’s such a great technique for solopreneurs.
  • What the Sweet Spot is, and some examples from other businesses.
  • What Content Tilt is, and how solopreneurs can stand out from the crowd.

Listen to Joe below. Or, if you prefer, you’ll find the full transcript on page two.

And for those of you who are thinking about how you might use content to create an online business of your own, SiteSell can help!

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Mike Allton
Mike Allton is the Chief Marketing Officer for SiteSell. He's the author of "The Unofficial Book on HootSuite" and is known for his prolific blogging and social media expertise.
  • Leslie L Denning

    Loved this, Mike and Joe. I watched the video, and then I had to go to page 2 to read the transcript. I especially liked the story about the Instagram cake slices. Let’s see, maybe I can be the marketer who only makes call-backs from a hang glider. 🙂 Great post, video, and thanks for the transcript. I have kind of slow internet in the Ozarks, and it’s nice to be able to read it instead of endless waiting for it to stream.

    All the best,
    Leslie

    • Thanks a lot Leslie! I’ll be sure to watch for your hang-gliding videos. 😉

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