Information and Resources for Solopreneurs
Maximize Social Engagement With Optimal Hashtags
Maximize Social Engagement With Optimal Hashtags
More than ever, search results are determined by “offsite signals” generated by the quality and relevance of your content. Keywords are still important, but optimizing the use of hashtags will give your content increased exposure. But don't use popular hashtags, do this instead.
Increase Engagement: Speak TO Not AT
Increase Engagement: Speak TO Not AT
Should you write in the first, second or third person, or use the imperative? It depends on who you are focusing on! Tighten and activate your writing by doing the "first person/second person flip."

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