Information and Resources for Solopreneurs
Written By: Cath Andrews in How Solopreneurs Build Their Business | December 19, 2017

What Do You Say When Their Eyes Glaze Over?

It’s Christmas, and with the holiday season come the parties. Parties you attend, parties you host, even the annual excruciating office bash. No matter the event, there’s one question from which the solopreneur can never seem to escape:

So — what is it you do exactly?

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Written By: Cath Andrews in Strategies for Business Growth | October 13, 2017

Increase Engagement: Speak TO Not AT

Struggling to engage your visitors? Could be that you don’t make them feel special enough.

You're FabOne way to fix that is to write in the second person. First person focuses on the wrong person — you — not your customer…

We provide a 30-day guarantee, giving you complete peace of mind.

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Written By: Cath Andrews in Strategies for Business Growth | September 8, 2017

How to Add by Subtracting

A chef adds flavor to a sauce by reducing it. The water that evaporates adds intensity to the ingredients that remain.

film director tells a more focused story through editing. Deleted scenes, as excellent as they may be (check these deleted scenes from one of my favorite movies of all-time), get snipped to optimize the story.… Read more

Written By: Cath Andrews in How Solopreneurs Build Their Business | August 4, 2017

Pagespeed as an important ranking factor is an urban myth. Just because 10,000 bloggers squawk about how critical it is (if you want high rankings), it ain’t necessarily so!

So no need to get into a flap…

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What Google actually said, back in 2010, was that fewer than 1% of search queries would be affected by how fast a page was (“pagespeed”).… Read more

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