By Jill Loeffler from SFTourismTips.com
One of my most important marketing tools is email. I use email to drive visitors back to my SBI! website and talk to them about my products and services. Even though email marketing is my background, it took me some time to get my head around how to use it effectively for my own business.… Read more
Did you know that Charles Dickens, arguably the greatest novelist of the Victorian era, was the first person to have an auto-responder series?
Of course, he didn’t have emails, so it wasn’t exactly the same – but the principle was. He wanted as many people as possible to read his stories, as often as possible.… Read more
“On average, five times as many people read the headline as read the body copy.” – David Ogilvy
One might spin that positively and note that there are many more people who are at least seeing your article title and perhaps brand name.… Read more