While reading and watching the SBI Action Guide, I was completely convinced of my ability to build a profitable website. - Svetlana Rubejov, SBI! member since 2012
Maximize Social Engagement With Optimal Hashtags
Maximize Social Engagement With Optimal Hashtags
More than ever, search results are determined by “offsite signals” generated by the quality and relevance of your content. Keywords are still important, but optimizing the use of hashtags will give your content increased exposure. But don't use popular hashtags, do this instead.
Increase Engagement: Speak TO Not AT
Increase Engagement: Speak TO Not AT
Should you write in the first, second or third person, or use the imperative? It depends on who you are focusing on! Tighten and activate your writing by doing the "first person/second person flip."
How to Add by Subtracting
How to Add by Subtracting
A content writer isn't done when there's nothing left to say. She's finished when there's nothing left to remove. But how do you know when you're really done?
The Most Winnable Social Network
The Most Winnable Social Network
The standard social network advice is to go where your audience is. For most, that means Facebook. After all, everyone is on Facebook, right? Don’t let its ginormous number of users be such a huge factor in your decision-making. Use this most "winnable" network instead.
The Second Best Way to Keep Readers Reading
The Second Best Way to Keep Readers Reading
When your readers land on your latest article, they're ready to click away. Not because of an immediate assumption that your article won't interest them. You've hooked them with your headline but... they just aren't committed yet. Don't scare them off by this one common mistake!

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