Information and Resources for Solopreneurs
Integrating Google AdSense Ads

Google AdSense & Contextual Advertising

Google provides a wide variety of ad formats… one to fit into just about any position on any page! Think of them as "coming in three basic shapes," each provided in three basic sizes (S, M, L!)…

1) Horizontal wide and thin
Leaderboard (728 x 90), Banner (468 x 60), Half Banner (234 x 60)

2) Towers (vertical tall and thin)
Wide Skyscraper (160 x 600), Skyscraper (120 x 600), Vertical Banner (120 x 240)

3) Roughly square
Large Rectangle (336 x 280), Medium Rectangle (300 x 250), Square (250 x 250), Small Square (200 x 200), Small Rectangle (180 x 150), Button (125 x 125)

You'll find all the formats at…

https://www.google.com/adsense/adformats

Image Ads

You'll notice (if you clicked on the above link) that some of the ad formats are available as "Image Ads." Unlike traditional graphic banner ads, Google's image ads use AdWords technology to target images based on keywords and phrases.… Read more

Google AdSense Primer

Google AdSense & Contextual Advertising

The Google AdSense program (and similar programs from other companies) is a contextually based ad system. What does this mean?

It means that Google quickly reads the content of any page that contains its AdSense code, every time someone views that page.… Read more

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