Information and Resources for Solopreneurs
Are You Missing the 8th “P” of Marketing?

Guest Blogs by SBIers

By Erwin Steneker from

When I was a student of business economics, one of the first things I learned about marketing was the 4 P’s of the marketing mix. Coined in 1953 by Neil Borden, the marketing mix talked about 4 instruments or ingredients (Product, Price, Place, and Promotion) that a marketer could “mix ‘n match.”

While the 4 P’s made a lot of sense to me, the concept still seemed incomplete, and not quite on the mark.… Read more

Join The Solo Build It! Community

Get the latest in best-practices and advice for your online business. Let each new article be delivered to your Inbox for free.