Information and Resources for Solopreneurs
Local Business: How To Choose a Winnable & Profitable Niche, Part 2 of 7

Local Business: How To Choose a Winnable & Profitable Niche, Part 2 of 7

Market research is the first of the four crucial tasks that you need to get right if you want to take your offline business online – for online businesses, this market research manifests as keyword research. Find the best keywords to target for your web pages, make sure they’re aligned with your overall website concept (or niche) and you have the best chance to beat your competitors.… Read more

Local Business Owners: This Facebook Marketing Strategy Is For You!

Guest post by Danika Dahl from I-Love-Delray-Beach.com

It’s not always easy to accurately measure and track the results of your social media efforts.

Sometimes I think I know what engages our customers, and then, oops, maybe not.

I’ve been doing the Facebook Page for my parents’ restaurant, the Original Hotcake House, on a regular basis since September 2009.… Read more

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