Getting to Know You: How to Write a Compelling About Page
Cath Andrews

Getting to Know You: How to Write a Compelling About Page

Establishing primary authority is a critical component of a successful online business. And yet the About page tends to be the Cinderella of most websites and blogs. This article explains why your first resolution of the New Year should be to write a compelling “About” page — and shows you how to do it.
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6 Subject Line Tips to Rock Your Newsletter Open Rates
Cath Andrews

6 Subject Line Tips to Rock Your Newsletter Open Rates

How would you persuade Santa to open your seasonal newsletter? Here’s what some Solo Build It! customers agreed are the critical features of any email’s most important element: the subject line. Learn from their collective wisdom and you’ll be writing subject lines that jingle all the way!
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