Information and Resources for Solopreneurs
The Art of Feedback

Ken’s Blog

Never hesitate to ask for feedback. You only have two eyes and you live inside your own skin.  So the opinion of others is invaluable.

The art of receiving feedback is based on two principles. Well, there are many more, but two occur to me now…

1) Never be offended by tactless feedback.Read more

Listening vs. Obeying

Ken’s Blog

Whenever you make changes to your Web site, or product, or service, or business in general, you are guaranteed to receive feedback that ranges from “I love it” to “I don’t like this particular feature” (opinion) to “This feature is broken” (fact) to “This feature makes it harder to _____ (fill in the blank)” (fact).… Read more

Your Site’s Voice

Ken’s Blog

“Should I use “you” or “we” when I am writing?”

This question pops up in the SBI! forums every so often. For many sites, it’s not an issue. For example, in a travel site, you talk about your travels (so you use largely “I” and “we”).… Read more

What’s a Typical Traffic Pattern?

Ken’s Blog

Every now and then, we all need to “rise out and above ourselves” and see the big picture, not of where we are, but where we are headed.

We generally see three basic traffic patterns…

1) Exceptional – there is a steady increase in traffic, month after month, starting quickly (in the first weeks to couple of months) and growing steadily and well thereafter.… Read more

Raising Your “M” Game

Ken’s Blog

PREsold customers are easier to convert. By providing high-value, relevant content to your visitors through Keyword-Focused Content Pages, you build trust, credibility and a willing-to-buy mindset.

There is no reason in the world that Keyword-Focused Content Pages cannot be Product-Focused Content Pages.… Read more

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