You know the feeling. You’ve done your keyword research and in front of you is a long list of words you think might work for your niche. Among them are some shining gold nuggets, but the way the phrases are written just doesn’t sound right.… Read more
Every once in awhile, my wife asks me to do something for her around the house. Sometimes it’s basic stuff like hanging some pictures, and sometimes it’s a bit more advanced, like installing a new light switch.
But sometimes, she talks about doing something that’s beyond my skills, like, laying new hardwood floors.… Read more
SEO (Search Engine Optimization) is a term that’s bandied about frequently. We all know it’s important, but when you’re just starting to build your online business, understanding SEO can seem like scaling Mt. Everest.
Here are the basics you should know to get started with SEO, but before we begin, relax and breathe.… Read more
Today’s SEO covers these three topics:
- on-page SEO (e.g., focusing on one keyword per page, getting that keyword and synonyms in the content enough times that the engines know what the page is about)
- off-page SEO (e.g., getting links to the site, improving the bounce rate)
- technical SEO (e.g., page speed, mobile-friendliness, avoiding duplicate content)
During the early days of the Internet, if you wanted your website to rank well in the search engines, all you had to do was get the “on-page” ranking criteria right to achieve a positive result.… Read more
Love them or loathe them, links still count.… Read more