Information and Resources for Solopreneurs
Puzzled About Search Engine Rankings? A Search Intent Tip

Puzzled About Search Engine Rankings? A Search Intent Tip

By Ken Evoy

In the old days, I used to tell folks who’d puzzle over why a “low value page” ranked higher than theirs…

Why worry that a truly bad page ranks above yours for any given keyword? Doing a detailed SEO analysis can only find 1 of 2 things…

  • a Google bug (sooner or later, an algorithm fix will catch that)
  • a bunch of black hat tricks

Your time is better spent elsewhere.… Read more

A Simple Formula to Writing Irresistible Web Page Descriptions

A Simple Formula to Writing Irresistible Web Page Descriptions

By Audrey Owen (www.writershelper.com)…

Could you use more search engine traffic? Spending a few minutes writing a good page description, the most neglected part of the web page, is one way to get clicks to your page. Search engines often use the description to tell visitors what your page is about.… Read more

Understanding Search Intent

Understanding Search Intent

“Search intent” is what people are actually looking for when they perform an online search… as opposed to what you think they are looking for. If your interpretation of what a keyword “means” is different than Google’s interpretation, your article is unlikely to achieve a high ranking.… Read more

Trick or Treat?

Traffic Generation

Many Webmasters, experienced and otherwise, fall into the trap of excessively adjusting or tweaking their Web pages in order to improve search engine (SE) rankings.

The term "Search Engine Optimization" ("SEO") includes both keyword tweaking on a Web page ("on-page criteria") and orchestrating certain off-page criteria, such as inbound links to a website, all with the goal of manipulating search engine rankings.… Read more

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