Data privacy and protection is a concern for many people. News stories about mass data leaks, identity theft and other fraudulent activity heighten awareness about security and privacy and beg the question, “What data is being collected about me and who has access to it?” The rise in use of ad- and content-blocking in web and mobile browsers is testament to the worry that we don’t really have any idea when or how we’re being tracked when we use mobile apps or visit websites.… Read more
It happened again today.
I opened my box in the mailroom, hoping for something interesting, but finding nothing but ads and coupons. Grocery stores, weekend sales, and the ever-present envelope filled with local businesses and their coupon-of-the-week.
Did I need $50 off tree stump removal?… Read more
At Facebook, you need to make your point fast. Otherwise you’ll lose your readers’ interest and they move on to the next item in their Newsfeed. Some guides even advise to keep your status updates under 100 characters, shorter than your average tweet.… Read more
When you use social networks for business, talking about yourself is usually not a recommended strategy. Your fan, follower or subscriber should be front and center in the content you share. Does this apply to your Facebook Page too? Let's find out how well this example of a self-referential post does on Facebook.… Read more
It is no secret that cute animal pictures get extremely high engagement (likes and comments) on Facebook. That can be frustrating when you are trying to run a serious business and need to compete with the likes of kittens and puppies.… Read more