In business and life, it's often the small things that make a big difference. When you meet a friend or a client on a Friday, how likely is it that you wish them a great weekend? Highly likely, I would say.… Read more
"The only constant is change." The Greek philosopher Heraclit didn't have Facebook in mind when he stated this fundamental truth around 500 BC. It fits the social network like a glove though. Notorious for its frequent and often unannounced changes, Facebook stimulates its users to heated debates, time and again.… Read more
The average Facebook post is only seen by a small fraction of your fan base. If you follow our strategies, you can maximise the number of people who see and interact with your posts, but sometimes you want to give an important message the extra “oomph.” Facebook offers a solution – at a cost: Facebook Promoted Posts.… Read more
Purchase decisions are often driven by emotions rather than rational thinking. We buy the dream behind the product or service. We pay for the good feeling that comes with driving the brand new car or wearing the fancy new shoes.
As a marketer, whether on Facebook or on your website, you want to tap into your visitors' dreams and desires.… Read more
Seasonal messages tend to attract attention and notes of appreciation. That's because most people like to celebrate major holidays and milestones. But here's the catch… what if every business on Facebook posts a similar message? How can you make your business stand out from the crowd?… Read more