Information and Resources for Solopreneurs
Use Visitor Feedback To Fine-Tune Your Message
Business Tips

Studying the response of a new Web page or an e-zine issue helps you to fine tune your message to just the right level of understanding and credibility.

Are there any confusing points or assumptions or built-in biases affecting the clarity of your communications?… Read more

Listening vs. Obeying

Ken’s Blog

Whenever you make changes to your Web site, or product, or service, or business in general, you are guaranteed to receive feedback that ranges from “I love it” to “I don’t like this particular feature” (opinion) to “This feature is broken” (fact) to “This feature makes it harder to _____ (fill in the blank)” (fact).… Read more

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