Sales from the EDGE
Back Issue #006
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Sales from the EDGE Issue #006
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Sales from the EDGE
Breaking Through the "White Noise" Of Selling on the Net
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From time to time, the EDGE publishes important updates that
you need to SELL on the Net. Most "latest and greatest" Net
marketing and sales developments simply waste our time.
Today's "hot new technology" is tomorrow's "whatever
happened to... ?"
Occasionally, though, something comes along that STICKS.
When that happens, the EDGE cuts through all the "white
noise" of Web marketing. It explains each important new
development and outlines clearly how you can best take
advantage of it.
SALES FROM THE EDGE is sent *ONLY* to owners of SiteSell
products.
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March 9, 2000
Issue #006
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>> SPECIAL ANNOUNCEMENT
This is a SPECIAL ANNOUNCEMENT issue. We launched a major
new book, "Make Your Knowledge Sell!" ("MYKS!") on Leap Year
Day. I guess that you could say that it's our big leap into
the new millennium. ;-)
Actually, this issue of the EDGE is much more than an
ANNOUNCEMENT. Many people continue to search for the right
road to e-commerce success. For those folks, I doubt if
I'll EVER write an issue of the EDGE that is more important
than this one.
Here's why...
People fail at e-commerce because they make wrong decisions
very, VERY early, often at the "idea" stage. Or worse...
they don't even make decisions... they just drift into an
opportunity... the WRONG opportunity.
Doomed from the start. Unfortunately, the bad decision only
becomes obvious after a year of futile hard work.
Let's use this issue of Sales from the EDGE to build a
"DESTINED TO SUCCEED" E-commerce Plan from scratch...
The rest of this issue assumes that you are not a dot-com
startup with millions to waste. Heck, you're not even a
mid-sized biz with thousands to squander. You're one or two
people, on a limited budget, with a desire to build a
successful e-biz.
If that's you...
Two strong paths can build a substantial e-commerce income...
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---PATH #1---
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Develop a "Smart" KNOWLEDGE-based Affiliate Business.
What's an "affiliate business"?
In a nutshell...
STEP 1 -- You send visitors to a Web merchant, using
whatever creative marketing ideas you can devise.
STEP 2 -- The merchant tracks those visitors.
STEP 3 -- If your referrals buy, you receive a commission.
--
What do I mean by "smart" and "KNOWLEDGE-based"?
I mean that you use *YOUR KNOWLEDGE* to develop your own
theme, a concept that leverages what you already know and
love. Then you choose good programs that fit with your theme.
You don't get sucked in by the hype of all the programs. You
build "from the ground up," in a logical and business-like
way. You measure the profit potential of your concepts
before you proceed. You evaluate each program for fit and
profit potential. Only the best programs "make the cut."
Successful affiliates have all followed this path. Everyone
else just seems to collect programs helter-skelter.
--
Affiliate programs are do-able. No need to develop your own
product. No need to worry about order-taking and shipping.
Only one problem... most people don't make any money. Why?
Two reasons...
a) Some expect "money for nothing" -- the sooner these
people get past the concept of "easy money," the sooner
they'll stop leading lives of disappointment. They'll be
able to move forward and conduct businesses based upon
exchanging value for value.
b) They don't do it "smart" and "KNOWLEDGE-based."
They create a tacky collection of banners and call them
"cyber-malls." Or they do what everyone else is doing (ex.,
yet another Web marketing site). Or... or... or... like I
said, fatal mistakes right at the start.
The fastest way that I can get you up to speed on the
"smart" and "KNOWLEDGE-based" path is by offering you the
Affiliate Masters course. It's an intensive 5-day e-mail
course on becoming a high-earning affiliate champion.
I guarantee that you'll refer to this course over and over
again as you build (rebuild) your affiliate business. Print
each e-mail out, pour yourself a beverage of choice, bring
along a pen to jot down some ideas, and take it all to your
favorite easy chair or sofa. Learning a serious subject is
so much more powerful when you're comfortable. :-)
To receive the Affiliate Masters course, simply send a blank
e-mail to...
tamsken@sitesell.net
Pure content. No charge.
-----SIDEBAR----
Those who have been faithfully working our own 5 Pillar
Program for several months now are really starting to see
the power of the program. One affiliate has just passed
$2,000 in commissions, and several others are well over
$1,000...
... and that's for just THE FIRST WEEK in March. This
program will grow income for affiliates exponentially, as we
add one new product per month throughout 2000.
The 5PP was recently named "Best Affiliate Program of 1999"
by AffiliatesDirectory.com (out of 2500+ programs!). And
Allan Gardyne (of AssociatePrograms.com fame) says that the
5 Pillar Program is "where other programs will be in 18
months." Allan has also remarked...
"If you look at only ONE revenue sharing
program this year, make sure it's this one."
For more info about the 5 Pillar Program, please see...
http://www.sitesell.com/affiliateprogram.html
-----SIDEBAR----
OK, time for the second path...
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---PATH #2---
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Develop a "Smart" KNOWLEDGE-based Business.
Does this sound like the same as PATH #1? YES and NO.
"NO" because you'll build a business that sells YOUR OWN
product. This is not an affiliate business.
"YES" because you use *YOUR KNOWLEDGE* to develop YOUR OWN
theme, a concept that leverages what you already know and
love. You don't get sucked in by the hype of the infinite
number of e-commerce services out there. You build "from the
ground up," in a logical and business-like way. You measure
the profit potential of your concepts before you proceed.
If you prefer the idea of creating and selling your own
product on the Net, I explain the single best way for you to
do this in "THIS ISSUE'S TOPIC" (below).
-----SIDEBAR-----
Both PATH #1 and PATH #2 work. Before deciding on which is
best for you, investigate *BOTH* PATHS. Actually, you don't
have to decide on one PATH or the other -- it can be very
rewarding to use *BOTH", thereby developing two streams of
income.
So here's what to do...
Subscribe to the Affiliate Masters course at...
tamsken@sitesell.net
Then read the rest of this issue of the EDGE.
Take the time to make a SMART decision. It's important to
choose something that both excites you *AND* has profit
potential (i.e., other people want what you offer).
As I said, both PATHS work. But you must choose the one
(or both) that is right for you.
-----SIDEBAR-----
Next issue, we'll publish an original, powerful and
cost-effective step-by-step improved "Phase III Gateway"
approach that will build traffic cost-effectively for you
throughout 2000 and 2001. It integrates all the latest
Search Engine changes and the three major articles that
we've published about Open Directory, RealNames and GoTo.
If you get going RIGHT NOW on starting a "DESTINED TO
SUCCEED" e-commerce business...
You'll be able to use the next issue for your new
e-business, regardless of which PATH you choose.
Seriously... all you have to do to succeed is...
*DO IT!* All the info you need to really make it on the Net
is in today's issue of the EDGE. You can't imagine the
pleasure I receive when someone thanks me for their success
on the Net. So...
If you don't do it for yourself, do it for me! ;-)
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>> SITESELL NEWS
One quick news item...
Edward Palmer (youth-sports.com, youthsprts@aol.com) has won
the MYSS! Sweepstakes. What did he win?
Well, do you remember the SITE-SELL! issue where we analyzed
and improved the site of the Beverly Hills Hotel?
http://articles.sitesell.com/bhh/
It was far and away the most popular article ever written in
the SITE-SELL e-zine. It showed in practical terms how to
use MYSS! principles to drive sales.
Anyway, Edward has won me. At $6,000 per day, he's won a
pretty good deal (yes, I really do charge, and get paid,
that amount). I'll do the "BHH job" on his site. We'll
talk about it in an upcoming SITE-SELL!
If you'd like to win my services to analyze and improve your
site, simply spread the MYSS! word by entering the MYSS!
Sweeps!...
http://www.sitesell.com/cgi-bin/contest/contestStart.pl
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>> THIS ISSUE'S TOPIC
Building A "Smart" KNOWLEDGE-based Business
I know three things about you...
1) You've read MYSS!. Actually, you own it and I sure hope
that you've read it. :-) That means that you have all
you need in order to sell on the Net. You know how to build
a site that SELLS, and how to build traffic to that site.
MYSS! is on the right side of the 90-10 Rule. Stop chasing
the other 10% benefit with 90% of the work. Let's spend
that effort on what is likely missing....
... your own product.
2) You have KNOWLEDGE that is of value to someone else. You
likely don't even realize it -- but you do!
3) You have a limited budget. If you're a dot-com or even a
mid-sized company with thousands in the budget, this article
is not for you -- wait for the next issue! :-)
-----
OK, that's YOU. Now let's talk about the single most
important factor to succeed at selling on the Net...
... no, not your site.
... no, not your traffic.
... yes, it's YOUR PRODUCT.
The two key words in the last statement are...
1) "YOUR" -- it has to by YOUR proprietary product. If you
donšt control your product, you donšt control your business.
If you control your product, you control everything...
quality, supply, pricing, etc.
2) "PRODUCT" -- so many people miss the point about the word
"product." We should replace this word with "benefit
deliverer." Then we'd see things so much more clearly.
If you don't have a product that delivers important,
valuable benefits at a great price...
... you DON'T have a product.
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Now... let's put YOU and YOUR PRODUCT together. What's the
simplest, fastest, and most risk-free way to do that?
Like I say in the Product volume of Make Your Site SELL!,
it's to develop KNOWLEDGE-based products. And here's
the best news about KNOWLEDGE-based products... it's not
only the best way to go, it's the most DO-able. Why?
Three reasons why KNOWLEDGE-based products (also called
"infoproducts") are so DO-able...
Reason #1) Everything you need is ALREADY between your ears!
You may not yet realize it, but you know stuff that other
people don't... things people would pay to know. So you're
already very close to profiting from your knowledge.
Reason #2) There *IS* a market for what you know. You
assume that everyone knows what you know, or that what you
know does not have much value. Wrong.
Reason #3) All you need is a roadmap that will show you
o How to pull it out of your brain
o How to publish it
o How to sell it on the Net.
Enter... "Make Your Knowledge Sell!" ("MYKS!").
MYKS! shows you clearly, and exactly, how to pull the best,
most marketable ideas out of your brain, and how to develop
them into saleable infoproducts. Then it shows how to market
and sell them on the Net. Absolutely everything is in MYKS!,
from brainstorming to automating your order-processing.
I don't care *WHAT* your personal situation is. It does not
matter if you can't get a merchant account. It's OK if you
don't want to bother with order-taking and shipping. It
does not matter if technology overwhelms you. But...
You *DO* have to possess attitude... the desire to grab
control of your life by mining what's in your brain and
selling it on the Net.
For full information about MYKS!, please see...
http://myks.sitesell.com/
But don't buy it from the Order Page. I've set up a special
discount page for all MYSS! owners. It's the least I could
do to thank you for making MYSS! the huge success that it
has become...
https://secure.sitesell.com/myks/own-disc-order_special.html
By the way, if you think that MYSS! OVER-delivers, wait
until you see MYKS!. It offers even more value for the
dollar. Impossible? Wait 'til you see it. :-)
In the same way that MYSS! has become *THE BIBLE* for
selling on the Net, MYKS! is *ALL* you will ever need to
create and sell your own KNOWLEDGE on the Net. Put MYSS!
and MYKS! together and all you have to do to succeed is...
Use your brain. Do it. :-)
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>> http://www.sitesell.com/edge/backissues.html
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Written by Ken Evoy, M.D.,
President of SiteSell.com
(c) and ™ SiteSell.com All rights reserved.
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