Sales from the EDGE
Back Issue #007
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Sales from the EDGE Issue #007
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Sales from the EDGE
Breaking Through the "White Noise" Of Selling on the Net
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From time to time, the EDGE publishes important updates that
you need to SELL on the Net. Most "latest and greatest" Net
marketing and sales developments simply waste our time.
Today's "hot new technology" is tomorrow's "whatever
happened to... ?"
Occasionally, though, something comes along that STICKS.
When that happens, the EDGE cuts through all the "white
noise" of Web marketing. It explains each important new
development and outlines clearly how you can best take
advantage of it.
SALES FROM THE EDGE is sent *ONLY* to owners of SiteSell
products.
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April 7, 2000
Issue #007
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TABLE OF CONTENTS
o SITESELL NEWS
o ARTICLES
1) Are you thinking about women when you sell on the Net?
Women are probably more important that men when it
comes to buying stuff on the Net. And, believe it or
not, they're radically different from men. :-)
What are *you* doing about it?
2) The Single Best E-Opportunity
Follow-up to last week's article. There is no other
solid, true way to live a life of self-reliance and
independence on the Net. Two intensive 5-day courses
are introduced -- taking them could improve your
bottom line on the Net radically.
3) Domains -- How to Do Them Right
Since everyone and his uncle has gotten into the domain
registration business, the hype and pressure to go out
and register tons of domain names has become overwhelming.
Relax... this article boils it all down to what you
should and should not do.
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>> SITESELL NEWS
Make Your Knowledge Sell! is off to a roaring start. Well
over 2,000 people are on their way to building a business
based on their own brainpower. When you think of it, the
only way to build a business with equity is by developing
YOUR OWN product. Since we all know SOMETHING that is of
value to others, this is THE way to go for most individuals.
Feedback has been gratifying. Here is a typical reader
comment...
--------------------------------
MYKS! is a MASTERPIECE. I have made a great living in the
information-marketing business ever since I gave up my job
as a lecturer in Papua New Guinea. I have bought EVERY book
there is on the subject. Yours IS the best, worth 10x your
price. One strategy alone will earn me thousands of dollars
in extra revenue in the next two weeks. Ken,the "info-gurus"
should take lessons from you about CONTENT and PRICING.
Colin Almeida, Reprint Rights Authority
http://www.reprint-rights.com
collin@reprint-rights.com
--------------------------------
And newsletter reviews have understood exactly what Monique
and I want MYKS! to be...
--------------------------------
MYKS! is the book we've all been waiting for. If you're
going to achieve success, you need your own product. As
usual Ken has "over-given". Make Your Knowledge SELL!
shows you exactly how, and step-by-step, how to move to
the top of the Internet sales food chain. This book is so
superior that it simply wipes out competitors as if they
never existed. It's the best product, at the best price.
The above is from a review All the Secrets
Phil Wiley, Publisher
http://www.ozemedia.com/ phil@ozemedia.com
--------------------------------
If you have not yet ordered your copy, don't forget that
there is a special order page for owners of Make Your Site
SELL!, where you can order at a 10% discount...
https://secure.sitesell.com/myks/own-disc-order_special.html
For full information about MYKS!, please do see the site...
http://myks.sitesell.com/
But remember...
You cannot click to *YOUR* Special Order Page from the
site. That is a secret URL, only for MYSS! owners...
https://secure.sitesell.com/myks/own-disc-order_special.html
-----SIDEBAR-----
We get 5 e-mails per day from MYSS! owners asking us...
"What the heck was that URL for that special discount page
for MYSS! owners?"
Naturally, this page is not available by linking from the
Web site itself. So...
Now that we've launched a second product, and will be adding
a product per month to the SiteSell lineup, we've put
together a special directory page for ALL the special
discount order pages for ALL products....
SiteSell Discount Directory
http://www.sitesell.com/discount-directory.html
Please bookmark this page -- it's the only page that you
will need to refer to. For owners of SiteSell products
only, it provides discounts on all products, except for the
Electronic Version of MYSS! -- if I reduced the price on it,
I'd have to pay *you* to buy it! ;-)
Which products are available right now?...
For those of you who own MYKS!, and/or the Electronic
Version of MYSS!, and have not yet bought the Printed
Version of MYSS!, its available at a $10 discount.
And for those who own either version of MYSS!, MYKS! has a
10% discount, which brings the price to just under US$50!
That's simply a no-brainer price, when you consider that
MYKS! contains EVERYTHING necessary to successfully follow
the single best way to BUILD your own business on the Net.
Just like MYSS! (and every product in the future), competing
products cost anywhere from 2-10 times more, yet are not
nearly as good. That was the goal... and that has been the
unanimous feedback. :-)
SiteSell Discount Directory
http://www.sitesell.com/discount-directory.html
-----SIDEBAR-----
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>> THIS ISSUE'S ARTICLES
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---1---
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Are you thinking about women when you sell on the Net?
ClickZ, one of my favorite e-zines, has published two
articles that are extremely important.
The articles show...
a) how important women are, both in quantity (the numbers)
and in quality (the buying power) and in influence over the
purchase decision.
b) how easy it is to "get it wrong," especially if you're a
male author. The author of these two articles shows, to his
own embarrassment, just how easy it is to get it wrong.
c) what to do... some smart suggestions.
These are important articles...
http://gt.clickz.com/cgi-bin/gt/cz/tle/tle.html?article=1512
http://gt.clickz.com/cgi-bin/gt/cz/tle/tle.html?article=1539
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The Single Best E-Opportunity
Last issue we talked about the single best way for you to
succeed financially on the Net....
http://www.sitesell.com/edge/backissues-005.html
All you have to do is find your passion, that area that you
know and love. Then...
1) Generate multiple income streams from affiliate programs
that fit with your passion.
2) Sell one or more of your own info-products that are based
upon your particular expertise.
Unless you are a programming genius or able to fool VC's
into parting with millions for yet another hare-brained
scheme that will go belly-up in few years, there is no close
second-best way to do it.
Last issue, I told you about our 5-day intensive e-mail
course on affiliate programs. To receive the Affiliate
Masters course, simply send a blank e-mail to...
timsken@sitesell.net
Now I can also offer you the other half of the formula...
the "The InfoProduct Masters" course... 5-day intensive
e-mail course on creating, publishing and selling your very
own infoproduct in exactly 10 days.
Yes, from "scratch" to taking sales in less than 10 days.
Here's what one course subscriber said...
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I wrote, edited, built my site, uploaded my new *e-report*
to Digibuy. I had allowed up to a month to make my first
sale. But no, my first sale happened within 24 hours of
launching. It's not so much the sale, as the fact your steps
work! Thank you, with a great big squelchy kiss on your
cheek and a bone cracking hug!
Rob Harford, Author of Secret Banking
http://www.secret-banking.com/
rob@megastep.com
--------------------------------
This is THE way to live a life of true self-reliance and
independence on the Net. Please...
... don't miss these two wonderful, eye-opening courses.
Enjoy and good luck.
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Domains -- How to Do Them Right
Since everyone and his uncle has gotten into the domain
registration business, the hype and pressure to go out and
register tons of domain names has become overwhelming.
Relax... it's not necessary to own the rights to every
permutation and combination of words that you can think of.
Take your time. Think of one good word that fits your
business plan. Here's a good resource for domain-name
brain-storming...
http://www.nameboy.com/
(Clever name, unique, short, and "nameboy" says it all. Boy,
these guys know how to pick a domain. See MYSS! for details
on what makes a great domain.)
Got your name? Great, register it and stick with it.
We still use Network Solutions (sheer inertia), but if you're
price-sensitive, I'd be partial to TOTALNIC...
http://www.TotalNIC.net/
(Cheaper ones have emerged, but I'm not sure about their
quality or integrity.)
Named and registered? That's it. You're done. You just
don't need more domains unless you want to build Phase III
content sites that funnel traffic to your sales site (more
on this in MYSS!, and I'm still working on "Phase IV").
-----SIDEBAR-----
Phase IV... an original, powerful and cost-effective
step-by-step improved "Phase III Gateway" approach that will
build traffic cost-effectively for you throughout 2000 and
2001. It integrates all the latest Search Engine changes
and the three major articles that we've published about Open
Directory, RealNames and GoTo.
-----SIDEBAR-----
But otherwise, you just don't need a ton of domains. So many
companies start a new domain for each new product. Mistake.
Pick one name and build your brand. I'll use ourselves as
an example...
At SiteSell, we'll be launching a new product per month.
Each gets its own subdomain, like MYKS!'s...
http://myks.sitesell.com/
A subdomain has the same importance as a regular site. But
it's far more powerful in one way -- it keeps the
"sitesell.com" front and center. That's the brand. Multiple
domains for different products dilutes the brand and creates
uncertainty in your visitor's mind.
Now, one important tip...
Don't build a house upon a foundation of sand. I'd guess
that 99% of entrepreneurs register and build their business
around a domain name without verifying its trademark status.
Big, big boo-boo. If someone owns the trademark, they can
take you to court. At the very least, use of your domain
can be suspended. If your domain is too close to the
trademark, you'll lose it. Bye-bye e-biz.
Here's a great, free place to check the trademark status...
MarksOnLine
http://www.marksonline.com/
-----SIDEBAR-----
I talked to Alex Chaux, VP Business Development. I really
like what they're doing.
I use them for new product naming too. While you don't
*have* to register a trademark for your new product names,
you must make sure that your name does not violate someone
else's trademark. Or you'll be sorrrrrrrrry!
Once you see that it's "trademark-clean," just put a "TM" on
the name, and add a trademark notice in your legals (see
bottom of pages in MYKS! site for good example).
In general, there's no need to spend the $1-2,000 to
actually register that trademark. Of course, if you're a
larger company or this is an extremely important project and
you have the disposable dollars, registering it gives you
that little extra bit of protection and actionability.
But, in general, you'll be on the right side of the 80-20
rule if you "check-and-TM" for free.
-----SIDEBAR-----
Bottom line with domains? Relax...
You only need one for the business itself. Choose
carefully, because it's an important part of building your
brand. Make sure it's available as a trademark before
registering it. Register other domains if part of your
traffic-building strategies include Phase III content sites.
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Written by Ken Evoy, M.D.,
President of SiteSell.com
(c) and ™ SiteSell.com All rights reserved.
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