Sales from the EDGE
Back Issue #020

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Sales from the EDGE Issue #020

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Sales from the EDGE
Breaking Through the "White Noise" Of Selling on the Net
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>From time to time, the EDGE publishes important updates that
you need to SELL on the Net. Most "latest and greatest" Net
marketing & sales developments simply waste our time. Today's
"hot new technology" is tomorrow's "whatever happened to?"

Occasionally, though, something comes along that STICKS. It
might NOT even be NEW... but we need to be reminded. When
that happens, the EDGE cuts through all the "white noise" of
Web marketing.  It explains the issue and outlines clearly
how YOU can best take advantage of it.

SALES FROM THE EDGE is sent ONLY to SiteSell product owners.
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September 20, 2001
Issue #020
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TABLE OF CONTENTS

o COMMENTARY

o SITESELL NEWS

  1) Bigger, Better, and Bursting with Value...
     MYSS! 2002 Arrives With Force!

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COMMENTARY

I awoke this morning, feeling as dull and dark as I have
since September 11, 2001.  Poured some coffee and opened the
Hudson Gazette, our little village's weekly newspaper (I can
hardly stand to read the major newspapers anymore)...

http://www.hudsongazette.com/

Gord Sinclair is a well-known Canadian journalist, the news
director for CJAD radio...

http://www.cjad.com/

He happens to live in the SAME little village that we do.
And he also writes a piece for the Hudson Gazette every now
and then.  In this week's issue, he republished a 28 year
old editorial by his dad, Gordon Sinclair, a legendary
Canadian journalist, and the very definition of "curmudgeon."

It helped put things into a bit of perspective.  And, as
much as is possible, it helped me feel just a little bit
better.  I hope it does the same for you...

http://www.rcc.ryerson.ca/schools/rta/ccf/news/unique/american.html

-----SIDEBAR-----
Play the Real Audio version at this site.  You'll hear the
recording of this article.  It earned US$600,000 back in
1973, which Gord Sinclair donated to the American Red Cross.
-----SIDEBAR-----

These will be hard times.  Very hard.

But GOOD will prevail.  Again.

-Ken


>>~~~~~~~~~~~~~~~~~~~~~~~SITESELL NEWS~~~~~~~~~~~~~~~~~~~~~~


>-News-
---1---
>-News-


Bigger, Better, and Bursting With Value...
MYSS! 2002 Arrives With Force!

It's only been days since we launched the totally revamped
and updated MYSS! as MYSS! 2002, and already customers are
raving...

Neil Shearing,of ScamFreeZone.com, proclaimed...
------------------------------------------
MYSS! 2002 is the most stunningly helpful
product I've seen since the original MYSS!
exploded onto the Internet in 1999!

As a one-stop-resource for how to sell
online, MYSS! 2002 stomps all over the
competition!
------------------------------------------


And Allan Gardyne, of AssociatePrograms.com, was equally
kind...
------------------------------------------
MYSS! 2002 takes OVER-delivering to a whole
new level. MYSS 2002 is absolutely superb -
the essential manual for anyone selling
anything on the Net.
------------------------------------------


Yes, the hard-to-please marketing gurus are excited.  And 
here's one of the first (unsolicited) testimonial from 
a typical reader....
------------------------------------------
Within 10 minutes of receiving the MYSS!
2002 launch info, I had my credit card out.
Purchasing the follow up to the greatest
Internet Marketing course of all time was a
no brainer.

But there was no way you could top the
original, right? 

Wrong!

MYSS! 2002 is everything MYSS! is and more!
1500 plus pages of pure Marketing genius! I
feel like a kid at Christmas time! Hey,
that's not a bad idea... what better
Christmas gift (the gift that REALLY keeps on
giving!) for friends and loved ones?

Sorry I have to cut you short, but I was in
the middle of reading the "Traffic Building"
volume when I started writing this...

Thanks again,
Mike Merz
Internet Marketing For Newbies
Mike@im4newbies.com
------------------------------------------


Heck... even I'm a little overwhelmed by the exhilarating
response we've been receiving.  When MYSS! took the Net by
storm back in '99, it was both extremely gratifying and
satisfying.  And yet, early feedback indicates MYSS! 2002
over-Over-OVERdelivers, beyond what even the most jaded
customer thought possible.

Favorite words used to describe MYSS! 2001 so far?...

"Foundation."  "Essential."  "Pivotal."

And the overall consensus?...

MYSS! 2002 truly IS the "bible for selling on the Net" in
the new millennium.

So what's in the expanded, updated MYSS!2002 package?

Got an hour or two?  ;-)

OK, so you don't.  In a word?...

Lots.

The four volumes of MYSS! 2002 now amount to over *1500*
pages.  There's so much new and updated information that it
is much more than just an update -- it's almost a complete
re-write.

You'll also notice that I said "four" volumes.  That's not a
typo -- we've added a brand new volume.  But wait, I'm
getting ahead of myself here.  Let's start at the
beginning...

--

Volume I -- The Main Site-Selling Volume

Totally revamped, updated and expanded, the main volume has
spiralled to over 800 pages.  Nothing on the Net rivals this
volume that is dedicated to increasing a sales site's
Conversion Rate.

If you already have your own e-commerce site, this volume
will set you straight -- you'll get the sale. If you are
just getting started, all the better -- you'll get it right
the first time.

Here is just a sampling of what's NEW and enriched in this
core volume...

o Why you still need MYSS! 2002, especially today!

o Why customers don't buy even AFTER you get it right!

o How to combat fraudulent orders

o New payment options

o Building a business, NOT a back-end

o More ideas and tools to build a thriving, customer-oriented
  e-business that will SELL... and keep customers coming back
  again and again!

.... The list goes on and on.  Rest assured that whatever YOU
need to make your site SELL is all there.  And probably even
a little extra!

Bottom line?

MYSS! 2002 is more than a manual, more than a
one-time read-through.  It's THE TOTAL,
use-as-you-need-it, powerful e-biz resource!

And MYSS! 2002 has that same "easy to read, even easier to
digest" style that made the original so popular!

-----SIDEBAR-----
Naturally, EVERY link in EVERY volume, EVERY resource,
EVERYTHING, has been checked, updated, and/or replaced with
stronger, up-to-date references.
-----SIDEBAR-----


Volume II -- The Product Volume

Tons of new additions to this volume!  Since the initial
launch of MYSS!, Web opportunities continue to blossom for
the small business person.  Merchants are embracing affiliate
programs in droves, where anyone can build substantial income
PREselling a variety of products.

In fact, for affiliate marketers, "Product" no longer simply
refers to the item(s) you've chosen to PREsell.  Product can
also mean the *way* you PREsell your item (especially true
if you're in a highly competitive field).

Your site design, "unique voice" e-zine, selection of items,
compelling PREselling copy... ALL of these are your Product,
too!

New and exciting revenue sources are highlighted in this
volume.  Lucrative possibilities like e-books, infoproducts,
and Net auctions are gaining in popularity.  Other
need-to-know topics include...

o What to sell on thet Net, and what NOT to!

o 16-point checklist -- make no mistakes

o How to create and test your own product

o A major new section on affiliate programs, including how
  to judge them, work with them, and make them work for you!

Bottom line on the Product Volume?

Use it to verify that your e-commerce venture is built on
solid ground.  And for people looking for their first
profitable e-biz venture?

An *indispensable* resource!


--

Volume III -- The Store-Selling Volume

The original MYSS! was written with selling your
"single-best" product in mind.  OK... but what if you happen
to be selling (or are interested in selling) more than one
product online?

Enter the brand new Store-Selling Volume.

This new volume covers the process of selling multiple
products online -- whether it be 10, 100, or 1,000 SKUs
(Stock Keeping Units).  You'll learn...

o Why your store IS your product, and why single and
  multi-product stores are the same... only different

o The best places to source inventory

o Where to find low-cost storefront solution or
  shopping cart software

o Why you must differentiate... or die!

o How to make your product's photos sell...
  and make your customer buy!

o How to draw your store's visitor in

o Your store's MWR

o Fulfillment -- how to do it right!

We investigate some of the best (and one "worst") online
merchants and learn a ton from them!

This store-selling volume fills the only hole that the first
edition of MYSS! edition had... and fills it with gold.  :-)

--

Volume IV -- Traffic-Building Volume

The Traffic-Building Volume bears little resemblance to the
original edition.  Things have changed drastically in the
Search Engine world -- much more so than any other segment
of e-commerce.

To reflect this upheaval, the Traffic Volume required a
complete "top-down/ground-up" revamp.

Open it up, and you'll see what I mean.  200 pages have
mushroomed into 400+ pages.  Like its predecessor, this
essential volume discusses all the newest surefire
traffic-building techniques.  AND just as importantly, it
discusses how to avoid the duds and boondoggles -- those
practices that waste your time, efforts, and money.

The Traffic Volume follows the same simple but extremely
effective "what works and what doesn't" approach to building
targeted traffic as was outlined in the first edition.  It
simply has no equal!

Here's just a small taste of what's inside...

o A totally updated section on "Getting Listed in Yahoo!"
  and other directories.

o A frank discussion of Pay-Per-Click Engines and
  pay-per-inclusion programs

o An introduction to theme-based ranking

o The complete A-to-Z guide to building a Theme-Based
  Content Site

o Revised and expanded discussions of the major directories,
  and your best strategies for listing in them

o How to implement your own affiliate program to build
  traffic and sales

o How to get viral marketing working for you

o And much, much more.

Bottom line?

Is your traffic counter stalled at near-zero?  The Traffic
Volume will show you, clearly, how to attract ready-to-buy
targeted visitors in steady streams.

--

So... why should YOU order the new MYSS! 2002?

Good question.  Here are four *very* good reasons...

i) Cost.  At CAD$39.95 (just under US$25), MYSS 2002!
actually costs less-per-page than the famously low-priced
original edition.  Existing MYSS! owners can upgrade for the
minimal fee of CAD$14.95 (yes, less than US$10!) -- just 
click on the What's New link on the site and proceed to the 
Order Page from there.

ii) MYSS! 2002 is the complete e-commerce package -- whether
you're building an affiliate business or selling hundreds of
SKUs directly from an e-store.  If you need to increase
Conversion Rates or want to attract more site traffic, MYSS!
2002 is for you.  No other course, book, or manual covers
*everything* in such detail.

iii) Current -- Fresh off the digital presses, MYSS! 2002
reflects current, cutting edge ideas and techniques.

iv) Proven Track Record -- MYSS! is well-respected for its
high quality info/low price.  It set the benchmark for
OVERdelivery.  MYSS! 2002 pushes that tradition to a whole
new level.

To sum it all up...

MYSS! 2002 is an essential purchase for ANYONE who sells ANY
product or service online, or who is thinking about
generating an income from the Internet.

It has no match.  Heck, there isn't even a close #2!

If there is only one "MUST OWN (AND USE!)" resource package,
it's MYSS! 2002.  Order now at the upgrade price of
CAD$14.95 (yes, under US$10)...

https://secure.sitesell.com/myss2002/own-disc-order_special.html

For details about what's new in MYSS! 2002...

http://myss.sitesell.com/whatsnew.html


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~~~~~~~~~~~~~~~~SiteSell Discount Directory~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://www.sitesell.com/discount-directory.html

Please bookmark this page -- it's the only page that you
will EVER need to buy SiteSell products at an owners-only
discount. For owners of SiteSell products ONLY, it provides
discounts on all products, except for the Electronic Version
of MYSS! -- if I reduced the price on it, I'd have to pay
*you* to buy it!  ;-)

SiteSell Discount Directory
http://www.sitesell.com/discount-directory.html

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Contact info: E-mail us at support@sitesell.com
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Written by Ken Evoy, M.D.,
President, SiteSell.com
(c) copyright 2001 SiteSell.com