Sales from the EDGE
Back Issue #028
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Sales from the EDGE Issue #028
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Sales from the EDGE
Breaking Through the "White Noise" Of Selling on the Net
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>From time to time, the EDGE publishes important updates that
you need to SELL on the Net. Most "latest and greatest" Net
marketing & sales developments simply waste our time. Today's
"hot new technology" is tomorrow's "whatever happened to?"
Occasionally, though, something comes along that STICKS. It
might NOT even be NEW... but we need to be reminded. When
that happens, the EDGE cuts through all the "white noise" of
Web marketing. It explains the issue and outlines clearly
how YOU can best take advantage of it.
SALES FROM THE EDGE is sent ONLY to SiteSell product owners.
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June 14, 2002
Issue #028
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TABLE OF CONTENTS
o SITESELL NEWS
1) So Long, Farewell, See You At the Launch
And Until Then, Get SBI!-E... FREE
o Featured Article
1) Building Traffic AND Profits, the REAL Way:
A Continuing SBI! Case Study
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>>~~~~~~~~~~~~~~~~~~~~~~~SITESELL NEWS~~~~~~~~~~~~~~~~~~~~~~
>-News-
---1---
>-News-
So Long, Farewell, See You At the Launch
And Until Then, Get SBI!-E... FREE
Staff at SiteSell is cranking. I am talking about
pedal-to-the-metal, burning-the-candle-at-both-ends type of
cranking. Occasionally we emerge from our dimly lit rooms,
monitors glowing softly in the background, for water, food,
and rarely...
... sleep.
All hands on the proverbial SiteSell ship are now focused on
one monumental task...
The full launch of Site Build It!-Basic.
As you know, Site Build It!-Basic (SBI!-B) will be the
first of two major SBI! launches. It includes all the
functionality of the current Site Build It!, PLUS...
o A Mailout module where you will be able to take opt-in
subscriptions via your SBI! site, and then contact that list
with an attractive HTML-formatted newsletter (text for those
subscribers who have HTML-incompatible e-mail software, of
course).
o Powerful server-side graphic tools, LogoCreator and
NavBar Maker, which allow you to build...
o PhotoShop-quality logos
o professional, customized left-margin navbars
o your own polished, customized Web page template
... and that's WITHOUT the PhotoShop learning curve!
Of course, all this extra functionality is in addition to
the already impressive list of SBI! functions...
https://secure.sitesell.com/build/order.html
Full details at...
http://buildit.sitesell.com/
-----SIDEBAR-----
Site Build It! TODAY is already one-of-a-kind
in power, value, and simplicity. Here's just
another recent example of the gratified, and
gratifying, e-mail from happy SBI! users that
continously comes our way...
Dear Dr. Evoy,
Just wanted to let you know that sbi is
working SO well for us here in South Africa.
We sell golf tours in South Africa to anyone
anywhere in the world with our site and have
been working at getting the site working
well. We started in or about December 2001.
Last night I counted 24 - #1 ratings, 3 - #2
ratings and 1 - #3 rating which I don't think
is too stinky for an almost computer
illiterate, late summer chicken. We have had
lots of response for a site that has a very
specific target market - our first query came
from an outfit in the US for 20 golfers. It
was a bid and we are still waiting for the
results which should be known before the end
of the month.
I think it is the cat's meow. So do some of
our visitors who have sent lots of
unsolicited compliments. Thank you for making
it so easy for me.
Sincerely,
Karen Copeland
Give yourself a REAL Challenge - Golf South Africa
http://www.golf-travel-packagessouthafrica.com
-----SIDEBAR-----
All current SBI! owners will have their accounts upgraded to
include this new functionality, AT NO ADDED COST. So if
SBI!-B is for you, NOW is the time...
>>> Who is SBI!-B for?...
a) AFFILIATES, naturally -- the "ultimate" system rises to
the next level -- can I say, "ultimater"?!
b) PEOPLE SELLING SERVICES, a HUGE opportunity. With the
addition of e-zine capability, SBI-B! becomes a powerful
tool for FINDING targeted POTENTIAL clients and CONVERTING
them into ACTUAL ones!
-----SIDEBAR-----
Let's say that someone indexes books (the
number of eligible services is almost
infinite, but we will use this one as an
example). There's a global market looking
for that person! And that person is looking
for ways to build a Web presence and sell her
service online.
SBI!-B is the perfect solution, especially with
its upcoming e-zine building-mailout module,
for both these needs. Repeat and regular
contact, through an e-zine that provides
great content, is key to getting that Web
searcher to pick this particular book-indexer
FIRST, over the rest of the competition, and
to contact her for the job!
WIN for the searcher.
WIN for the indexer!
-----SIDEBAR-----
If you missed it, see this ALL-IMPORTANT article...
http://www.sitesell.com/site-sell-backissues-024.html
>***THERE IS IMPORTANT INFORMATION IN THAT ARTICLE
> THAT MAY MAKE A DIFFERENCE IN YOUR FINANCIAL LIFE***
You know I don't make statements like the above loosely.
But...
I firmly believe that services are THE most overlooked small
business opportunity on the Net. Please read the article,
even if you have ALREADY done so -- odds are it sparks you
towards an idea for how to earn a superior living, by doing
something that's right under your nose!
--
And the upcoming SBI-E? (Site Build It! E-Commerce)
Phew! Here's what IT does...
Site Build It! E-goods (SBI!-E) includes all the
functionality of SBI!-B, plus...
o get YOUR OWN credit card merchant account (in USD, CAD,
pounds, or EUROs)
o clear credit cards in real-time, the way we do, as well
as enter orders manually (for off-line orders)
o sophisticated fraud screening (PRE-order, DURING, and
POST-order), plus state-of-the-art transaction processing
o find your product's perfect price -- yes, your very own
pricing survey will make sure you don't leave any money on
the table! (Pure MYPS! power!)
o secure digital e-good delivery -- sell and fulfill/ship
e-goods exactly the way we here at SiteSell do. Once a
customer purchases your e-good, SBI!-E totally automates its
digital delivery upon completion of payment. Better still,
we'll prevent your customer from making further unauthorized
downloads, and provide focused, actionable statistics to
ensure your business is running as efficiently as possible.
o fast efficient payment -- SBI!-E EFTs your funds
directly into your bank account (EFT = Electronic Fund
Transfer)
o a 2-tier, customizable affiliate program -- recruit a
commission-driven sales force to sell YOUR OWN digital
product. It's the same technology that we use at
SiteSell.com -- BETTER actually, because it includes a tool
that will accelerate the build that even we don't have
right now.
o a sleek MailOut Module -- SBI!-E offers enhanced e-zine
capability, including the ability to maintain ongoing
contact with multiple mailing lists... "opt-in" subscribers
(from SBI!-B), plus the ability to mail to existing
customers and affiliate program members.
o the same kind of extensive "reporting and managing"
back-end tools that SiteSell has. Track and manage your
business via mere button clicks.
In short, you'll be able to do everything we do here at
SiteSell. (Actually, you'll be ahead of us... we'll be very
much like the "shoeless shoemaker" since our old and
somewhat creaky MailOut program only does sendouts in text
format. SBI!-E owners will have full HTML mailing
capability!)
>>> What can you sell with SBI!-E?. Sell...
*e-books (PDF, Word documents, PowerPoints, etc.)
*e-photo collections
*e-music
*e-clip art
*e-sounds
*MP3s/music
*cartoons, art, illustrations
*database products
*software of any kind.
Basically, if you can DIGITIZE it, you can SELL it...
... through SBI!-E.
-----SIDEBAR-----
If it was me, I'd take my digital Canon to
Anguilla this August, build a series of
wonderful, detailed one-day tours of the
island, and sell them as separate mini
"One-day Tour" e-books, with map, great
little beach bars, detailed directions
to caves, coves and other undiscovered
little tucked away places.
If YOU think you can't do this, stop playing
this game -- ANYONE can come up with
attractive e-goods that others would pay good
money to own. You just have to THINK...
... and SBI! even helps with that. :-)
-----SIDEBAR-----
It's easy to do... just build upon personal
expertise/experience/passion to offer your "skills" through
services and your "knowledge" through a series of mini-books
on some of their consulting topics. Two potential income
streams are well within their reach! Add a third stream by
linking to non-competing merchants for affiliate income.
Yes, SBI!-E singlehandedly provides the ability for ANYONE
to generate MULTIPLE streams of income...
o affiliate income
AND
o service-selling income
AND
o e-good income.
A few more examples...
o corporate/tax expert in Anguilla -- provide e-books
as well as your high-end services (sold after several
exposures to you via your e-zine). Who me? Anguilla
on the brain? Nah...
o plastic surgery consultant -- sort out the good from
the bad. Provide independent analysis.
o home schooling expertise -- sell some e-books AND
your services to those seeking help here.
o time management skills for moms of newborns (think
that's too tight of a niche? Ha!)
o foreign students in Canada -- again, an "insider's"
e-pamphlet and your services are just what a lot of
young people seek.
I could go on and on... infoproducts, tutorials, fiction,
poetry, your personal photo history of Kuala Lampur, your
portfolio. The possibilities are endless, and I have some
great news that you can take advantage of right now...
... GREAT NEWS!
All CURRENT owners of SBI! will receive SBI!-E free (yes,
even the merchant account -- EVERYTHING!) for the remainder
of your subscription or FOR two months, whichever lasts
longer). Yes...
Whatever the passion or business... CAD$478 (under US$300)
is the only investment you need to make to start their
online Web venture. No meetings with Bank Managers, no
finding investment partners, no diva-designer issues to
contend with... there's even no need to hire a marketing
agency, graphic designer, or any kind of Net consultant.
The present *is* the time to get started. If you have EVER
thought about selling a service and/or an e-good (or, more
importantly, EVEN IF YOU HAVE NOT!), NOW is the best time to
buy. Why NOW?
Because there is, of course a down-side to this offer...
All good things must come to an end. Soon, when we launch
the new functionality, SBI!-E will be sold separately. True
to SiteSell's constant commitment of "putting the customer
first", the price will be MUCH less than buying MERELY ONE
of the above e-commerce functions elsewhere. But...
If you have an e-good or service to sell online, there is no
time like the present! Start building your site today,
while you create your e-book, software, collection of
photos, MP3s, or whatever else you plan to sell digitally.
By the time you have a site up and your product ready to
download, we'll be set to launch your business to the next
level, FREE...
http://buildit.sitesell.com/
AND HERE'S A PERSONAL PROMISE...
After the launch of SBI!-B, we'll be about 6 weeks away
from launching SBI!-E. But if we don't launch BOTH SBI!-B
and SBI!-E by the end of September, I'll be adding free
months onto that offer! THAT'S a promise. You simply can't
lose on this.
Bottom line...
The SBI!-E value-bundle of e-goods-selling modules will be
far cheaper, and better, than competitors like digibuy.com
(who only provide an order form -- at a far greater price).
But you can avoid EVEN that charge NOW...
Buy SBI! right now, and start getting your e-good ready...
you'll be in great shape to hit the ground running, for
free for the rest of the year (not including the per-sale
transaction fee, which will also be less than all
competitors).
You simply can't lose, especially with our "No Risk Free
Trial Guarantee"...
http://buildit.sitesell.com/
I want everyone who already has an SBI!-B site, who has been
steadily moving forward, building nicely trafficked
Theme-Based Content Sites, to experience the sheer joy of
turning that TARGETED traffic into income by *selling*
TARGETED e-goods that fit what their visitors seek.
And if you have a service to sell, NOW is the time while
SBI! is at its current price. Again, you'll hit the
ground running when SBI!-B launches!
Now is the time to get that quick jump, whether you plan to
sell a service and/or an e-good... get your site up, traffic
building, and your e-product(s) prepared, NOW. That way...
... you'll be full-bore launching when we do. Free.
--
Final thoughts...
In a sense, SBI! is about to become an "operating system for
the small business person." It's "THE NEXT GENERATION OF
E-COMMERCE WEB HOSTING."
AOL is the ultimate "consumer value bundle" --> SBI! will be
the ultimate e-commerce value bundle. ,It removes the
technology and lets the user focus on doing business.
It's a massive, MASSIVE job. And, when completed, it will
truly put the ability to earn multiple streams of income
(affiliate, services, e-goods) into EVERYONE'S hands.
Speaking of hands...
Right now, we need all hands on deck to finish all remaining
tasks in a timely fashion. So, we're shutting down
production of the EDGE until L-day. The next issue of the
EDGE will announce the launch.
One by one, we're publishing a final "pre-launch issue" and
focusing all efforts on SBI!. Every last body is dedicated
to the cause... programming, proofing, user-testing,
polishing. It's an immense process. Remember, we're adding
modules, each of which is the equivalent of what other
companies "do for a living."
--
But for today, for you, in this final pre-launch issue...
I hope you enjoy the Test Tube Series article below. The
Test Tube Series is a real-world series of hands-on
practical articles that show you how Paul Crane (SiteSell
Product Manager) is steadily, with very limited hours,
building a growing, profitable business on the Net... all
based on a passion of his.
We get great feedback on these articles for one big reason...
People understand that there is absolutely NO reason why
ANYONE cannot do the same. Why?
Paul runs his Net biz on his own time, part-time. Yes, he
writes his Test Tube articles "on SiteSell's time" which
amounts to, oh, about 90 or so hours per week, but he's a
bit of a slacker by our standards! ;-)
But the running of his "other business" is all on his own
time... and that's the whole point. Take something you
like, devote a few hours per week to it, follow the
processes we outline...
... and develop a real, solid, business that delivers a
steadily growing e-income stream.
Before turning you over into Paul's capable hands, I leave
you with this final personal message...
Exciting times lay ahead for all of us. These launches will
be, by far, THE most significant leaps ahead by SiteSell...
and for you. Watch for it...
... the NEXT GENERATION OF WEB HOSTING.
Join us in this exciting venture. Figure out HOW you can
capitalize on this wonderful product. And then act.
'Til next time. :-)
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>> THIS ISSUE'S FEATURED ARTICLE
-------
---1---
-------
Building Traffic AND Profits, the REAL Way:
A Continuing SBI! Case Study
Five weeks ago, we ran a Test Tube Series article in our
Site-SELL! e-zine entitled...
"True Traffic-Building... Simple, Honest, Real"
http://www.sitesell.com/site-sell-backissues-026.html
In this article, Paul Crane, Site Build It! Product Manager,
documented the success of his relatively small-sized SBI!
site...
http://www.diet-supplement-review.com/
At the same time, he compared it to his "monster site"...
http://www.ultimatefatburner.com/
The results, interestingly enough, surprised the heck out of
Paul. Apparently Paul's small SBI! site was generating more
page views per URL than his traditionally built and
optimized site. What is perhaps even more exciting is that
Paul informs me things are continuing to move forward at a
rapid rate.
The response generated by Paul's article was overwhelming to
say the least, so I asked him to prepare an update article
to outline progress (or setbacks) and any new conclusions.
I also asked him to respond to our readers' question...
How does Paul use his SBI! site, Diet-supplement-review.com, to
generate real income each and every month?
(After all, unless you can convert visitors into real
dollars, month after month, your affiliate business is
nothing more than a time-consuming and unfulfilling hobby.)
-----SIDEBAR-----
Nothing wrong with a hobby, of course, but
the idea is to turn it into income, right?
-----SIDEBAR-----
So without any further delay...
Take it away Paul!...
----------
----------
----------
Thanks Ken.
Just a quick note before I start...
I won't repeat all the details of the earlier Site-SELL!
e-zine article. If you'd like more specifics on the process
I went through to build these sites, review the article
here...
http://www.sitesell.com/site-sell-backissues-026.html
... you'll find it's well worth the read. I'll even wait
for your return before I get started. :-)
--
As I indicated in the Site-SELL! article, I was astounded by
the performance of my SBI! site...
http://www.diet-supplement-review.com/
This is a site, admittedly, that I don't spend a whole lot
of time on its development. I built it primarily to get
some hands-on experience with Site Build It!. Sure, I
followed the process outlined in the Action Guide, and sure,
I used the Manager to build KFCPs (Keyword Focused Content
Pages) around the keywords which showed the greatest
potential for profit, but after that, I didn't give it much
thought.
Since it was launched in December 2000, I've only had the
time to build it up to a mere 16 pages. (This includes the
top-level domain page and the e-zine thank-you page).
Due to my... ahem... "time commitments" at SiteSell (OK, OK,
Ken's a rather demanding slave-driver, if you must know!), I
have limited time to focus on building my own sideline
business. As a result, I've devoted most of my energies to
my "traditional" site, simply because it's been on the Net
about 18 months longer.
Imagine my surprise to find that the SBI! site actually
outperformed the traditional site!
What is perhaps even more interesting is the rate at which
the Diet-supplement-review site continues to grow without
any significant input from me.
Check out the specifics of diet-supplement-review.com, and
some of the improvements realized in the last 60 days...
--------------------------
Diet-Supplement-Review.com
--------------------------
o Directory Listings: None
o Alexa rating: 298,026
(on April 7, the time of Site-SELL article)
o Current Alexa Rating (June 14, 2002): 147,022
o Improvement in 60 days: 151,004 positions
(Yes, moving up the charts, with bullet speed!)
o Pages: 16
o Pages added in last 60 days: 1
o Page Rank Score (as reported by the Google Toolbar): 3
(on April 7, the time of Site-SELL article)
o Current Page Rank Score (June 14, 2002): 4
o # 1 positions: 8
(on April 7, the time of Site-SELL article).
o Detailed Positioning Report (as of April 7)
-----------------------------
Ranking # of Positions
Position of Held By
D-S-R.com D-S-R.com
#1--> 8
#2--> 5
#3--> 3
#4--> 1
#5--> N/A
#6--> 1
#7--> 1
#8--> 3
#9--> 1
#10--> N/A
#11--> 1
#12--> 2
#13--> 2
#19--> 1
#25--> 1
>30--> 3
-----------------------------
Total Page listings: 32
-----SIDEBAR-----
URL of screen shot to verify April 7 rankings...
http://buildit.sitesell.com/DSR-SBI.html
-----SIDEBAR-----
o Current #1 positions: 18
o Today's Detailed Positioning Report
-----------------------------
Ranking # of Positions
Position of Held By
D-S-R.com D-S-R.com
#1--> 18
#2--> 4
#3--> 2
#4--> 2
#5--> N/A
#6--> 2
#7--> 1
#8--> 5
#9--> 4
#10--> 2
#11--> 2
#12--> N/A
#13--> N/A
#15--> 1
#25--> N/A
>30--> 3
-----------------------------
Total Page Listings: 46
-----SIDEBAR-----
URL of screen shot to verify today's rankings...
http://buildit.sitesell.com/NEW-submit-spider-list.gif
-----SIDEBAR-----
o Increase in Page Views in last 60 days: 89%
o Average Daily Page Views Per URL: 14
--
Now, to make things really interesting, let's compare these
stats to those of Ultimatefatburner.com...
---------------------
Ultimatefatburner.com
---------------------
o Directory Listings: LookSmart, The Open Directory
o Alexa rating: 65,702
(on April 7, the time of Site-SELL article)
o Current Alexa Rating: 46,136
o Improvement in 60 days: 19,566 positions
o Pages: 100+
o Pages added in last 60 days: 12-15
o Page Rank Score (as reported by the Google Toolbar): 4
(on April 7, the time of Site-SELL article)
o Current Page Rank Score: 5
o Increase in Page Views in last 60 days: 47.5%
o Average Daily Page Views Per URL: 9
Unfortunately, I can't report on the number of Top 10
positions for this site. Without a tool like Site Build
It!, it's just far too time consuming. I think that's OK
though...
You get the general idea. The two most important stats for
our discussion are perhaps "Average Daily Page Views Per
URL", and "Increase in Page Views in last 60 days". Let's
review those stats for both sites now...
--------------------------------
Average Daily Page Views Per URL
--------------------------------
o Ultimatefatburner.com: 9
o Diet-supplement-review.com: 14
--------------------------------------------
Increase in Total Page Views in last 60 days
--------------------------------------------
o Ultimatefatburner.com: 47.5%
o Diet-supplement-review.com: 89%
Pretty cool, eh?
The proof, as they say, is in the pudding. With
Ultimatefatburner.com (my first site, a non-SBI! site) I
followed along with the process outlined in The Affiliate
Masters Course to manually build a list of keywords I found
to show the most potential for profit. I then built KFCPs
using an expensive HTML editor and Webposition Gold
optimization software.
With Diet-supplement-review.com, I followed along with Make
Your Content PREsell! (SBI! Action Guide), used the Manager
to brainstorm a list of keywords showing the most potential
for profit, and built my pages using the SEO software
integrated in SBI!'s Analyze It! module.
Not only is this process FAR easier, but by my reckoning,
it's 50% more effective as well. Don't get me wrong -- the
manual process outlined in The Affiliate Masters Course
works well, as does the Webposition Gold software and all
the other expensive tools that I use. It's just that the
whole, tedious operation doesn't work nearly as well as
SBI!'s total system.
Plus, it's more expensive. WPG is $149, and yearly updates
are $99. So far my investment in optimization software
alone has been $248. With a subscription to SBI! running at
about US$300, it's a complete no brainer which route one
ought to go.
Check here for a complete SBI! feature list and value
analysis...
https://secure.sitesell.com/build/order.html
Perhaps even more critically, the manual process is a LOT
more work. Building and working with Ultimatefatburner.com
is just so much more troublesome and time-consuming that
working with Diet-supplement-review.com.
So the bottom line is this...
I'm saving time AND money.
And traffic-wise, diet-supplement-review outperforms my
traditional site on a URL by URL basis...
Without ANY effort on my part.
--
All this brings me to this essential piece of advice...
*** Monetize Your Traffic! ***
As Ken mentioned earlier, building a Web site that receives
traffic really doesn't mean much unless you can convert a
reasonable percentage of those visitors into income. The
two most powerful features of SBI! (as they relate to the
generation of income) are, in my humble opinion...
1) The Manager's laser-accurate keyword targeting. This is
most, and I stress, most important. If you choose to target
keywords that are either highly-competitive, or rarely
searched upon, you'll have a difficult time to realize any
success from your site. Here's where the Brainstorming tool
of the Manager really shines. Let me give you an example...
When I was building diet-supplement-review.com I performed
several Brainstorm sessions on diet, weight loss
supplements, and fitness related keywords. On one of the
Brainstorms, a "treadmill-related" keyword popped up,
showing a significant PROFITABILITY quotient. Curiosity
piqued, I decided to perform a Brainstorm dedicated to the
keyword "treadmills." When the results arrived, the Manager
showed several variations on this theme to have incredible
potential for profit.
The Profitability quotient was so high for some keywords,
that I figured I'd be brain-dead NOT to build a KFCP around
at least one of them (even though "treadmill" related
keywords don't really fit with my theme). Unfortunately,
the time I spend in the gym is dedicated to weight training,
so I'm not a real expert on treadmills.
Easily solved, right?
I simply made a trip to my local bookstore, and after some
careful digging online, presto -- I had enough solid
information to provide visitors with some real helpful data
before providing a link to a couple of merchant partners.
The result?
One page...
http://www.diet-supplement-review.com/treadmill_comparisons.html
... has generated close to US$600 in commissions this year,
almost the annual subscription fee of SBI!. Not bad for an
hour and a half of work, eh?
And what a testimonial to keyword targeting efficiency of
the SBI! Manager.
Let me re-iterate...
It's all about the keyword targeting.
--
This brings me to SBI!'s second key feature...
2) The Analyze It! Module. Of course, since SBI! is so good
at isolating the keywords with the greatest potential for
profit, half the battle is already won. However, you still
need to build a properly optimized, content-rich page if you
intend to capitalize on keyword opportunities unearthed
during Brainstorming sessions.
Having done this, the Analyze It! module is the icing on
the proverbial cake. Don't be deceived by its simple,
uncomplicated interface -- it works wonderfully.
-----SIDEBAR-----
It takes exactly 3 seconds to learn how to
use the Analyze It! button. You see, since
all the tools are integrated, they all fit
together. It makes EVERYTHING JUST PLAIN
EASY.
You'll spend a lot of time with WebPosition
Gold before you get the hang of what you're
doing, and you'll STILL not be as effective.
-----SIDEBAR-----
Once you combine the highly effective Analyze It! Search
Engine optimization tool with KFCPs built around those
opportunities unearthed with the Manager's help...
You've got traffic, and LOTS of it.
How you use this traffic to build income, of course, is
totally up to you. Here is my approach...
o I use a pop-under of my ebook site...
http://www.ultimate-fat-burning-diet-primer.com/
... on the Diet-supplement-review.com home page. Since I've
implemented this strategy, I've effectively doubled my sales
of the ebook. (Ken tells me that this will be a feature in
SBI!-E -- of course, you won't have to figure out the nasty
javascript, just click a button.)
o I solicit subscribers for my e-zine via a subscription
form on the Index page.
o I refer traffic to my main site, Ultimatefatburner.com.
Amazingly enough, diet-supplement-review ranks an incredible
third position in overall referrals -- only search
powerhouses Google and MSN send more visitors.
-----SIDEBAR-----
On an interesting side note...
If I were to buy an equivalent amount of
traffic from Overture at $0.05 per click, it
would cost me in excess of $100. That's in
excess of $1200 worth of click throughs per
year -- and at this stage that number is
increasing daily.
I don't know how many times I've told Ken
that he's crazy to charge US$300 for all
that SBI! delivers. See for yourself...
http://buildit.sitesell.com/
-----SIDEBAR-----
>From here, an average of 30-40% of these visitors end up
clicking through to one of my merchant partners.
o I send visitors directly to my merchant partners from
Diet-supplement-review. In some cases, like the treadmill
example illustrated above, this has proved to be the most
profitable strategy.
The bottom line for me as a Net marketer (and NOT as a
SiteSell employee) is very simple...
Site Build It! is a no-brainer, must-have system of tools
and Web hosting. When you consider...
a) Referral traffic generated to Ultimatefatburner ALONE
(when measured at the Overture standard of $0.05 per click)
is worth in excess of $1200.
b) Income generated by direct and indirect commissions (to
Ultimatefatburner.com first before a click through to a
merchant partner) already far exceeds this number ($1200).
c) Increased ebook sales as a result of the pop-under
will easily double this amount, and I would expect it to
realistically quadruple over the course of a year.
I guess what I'm saying is my SBI!-generated returns have
yielded close to a 1000% (yes, One THOUSAND)
Return-On-Investment so far... and we're only in June!
So... what are my big plans for this summer?
Add 20 pages to Diet-supplement-review.com.
It's as good as money in the bank!
http://buildit.sitesell.com/
-----CLOSING SIDEBAR BY KEN-----
Paul uses a multi-site setup to build his
business, but only for one reason -- SBI! did
not exist when he started out! However...
You WON'T need to do the multi-site setup
that he did. You'll have a content hub, PLUS
your sales site, PLUS your e-zines, PLUS,
PLUS, PLUS... all at one site.
Start NOW, before the launch of SBI!-B, and
SBI!-E -- get the current pricing of SBI!-B
and free SBI!-E for the rest of the year
after it launches...
http://buildit.sitesell.com/
-----SIDEBAR-----
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~SiteSell Discount Directory~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://www.sitesell.com/discount-directory.html
Please bookmark this page -- it's the only page that you
will EVER need to buy SiteSell products at an owners-only
discount. For owners of SiteSell products ONLY, it provides
discounts on all products, except for MYSS! 2002 -- if I
reduced its price, I'd have to pay *you* to buy it! ;-)
SiteSell Discount Directory
http://www.sitesell.com/discount-directory.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Written by Ken Evoy, M.D.,
President, SiteSell.com
(c) copyright 2002 SiteSell.com
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