Sales from the EDGE
Back Issue #040
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Sales from the EDGE Issue #040
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Sales from the EDGE
Breaking Through the "White Noise" Of Selling on the Net
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>From time to time, the EDGE publishes important updates that
you need to SELL on the Net. Most "latest and greatest" Net
marketing & sales developments simply waste our time. Today's
"hot new technology" is tomorrow's "whatever happened to?"
Occasionally, though, something comes along that STICKS. It
might NOT even be NEW... but we need to be reminded. When
that happens, the EDGE cuts through all the "white noise" of
Web marketing. It explains the issue and outlines clearly
how YOU can best take advantage of it.
SALES FROM THE EDGE is sent ONLY to SiteSell product owners.
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September 25, 2003
Issue #040
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TABLE OF CONTENTS
o SITESELL NEWS...
1) What a WhirlWind!
2) Heads Up On Upcoming Price Increase
o FEATURED ARTICLES...
1) The 1-2-Monetize Polka
2) AdSense Adds Cents... AND Dollars... Lots of Them!
Here's How To Do It...
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~NEWS~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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What a WhirlWind!
Site Build It! has been going, and growing, wild.
New features, both small (super-clean Tracker Links, Custom
404s, SBI! Resources HQ, updates to the ultimate AdSense
site http://adsense.sitesell.com , regular updating of all
traffic HQs, special exclusive deals at the Pay-Per-Clicks);
and big ones such as the just-launched WebMail, the imminent
Form Build It!, and even a site with SBI! Certified
Webmasters to do it FOR you...
http://directory.sitesell.com
... spell GROWTH and RESULTS.
-----SIDEBAR-----
DO you have a business to run? If you don't
focus on your core competencies to grow your
business and HIRE OUT THE REST TO THE BEST,
you're limiting your business's potential.
And THAT is why we are launching...
http://directory.sitesell.com/
The Certified Webmaster Directory is composed
ONLY of successful SBI! Webmasters who have
met a stringent set of criteria...
http://directory.sitesell.com/criteria.html
-----SIDEBAR-----
All these new features, at no added cost for SBI!, add up to
tremendous word of mouth which has pushed SiteSell into the
Top 400 sites on the Net...
http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none&page=4
And what else would you expect when the only all-in-one
site-building, site-hosting, and site-marketing product
yields these kind of results...
http://results.sitesell.com/
Only SBI! delivers the holy grail, traffic...
http://buildit.sitesell.com/sbi-businesses/traffic-alexa.html
And remember... these are just average small business
people... not gurus or Webmasters (although more and more
pros ARE "getting it" and coming on board).
Compare the above results to interland.com, one of the
world's largest Web hosting services, and their "Small
Business success stories/testimonials"...
http://www.interland.com/sb/testimonials
Plug the domains of THEIR best sites (out of hundreds of
thousands?) and compare with SBI's sampling results, not
just quantity of sites, but traffic ranking.
Try that with any other Web host in the world, large or
small. You won't find one that works like SBI!. And THAT
is because SBI! is far, far more than Web hosting... it
delivers far more than any other service in the world.
It OVERdelivers.
If your small business fits into any of these categories...
http://buildit.sitesell.com/sbi-businesses/
... SBI! is ready to help you DO BUSINESS, not fight
technology and complexity.
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Heads Up On Upcoming Price Increase
We'll be increasing the price of SBI! shortly, right after
we launch Value Exchange and Form Build It!.
It's been years since the first price jump from $139 to
$299, and a ton of new functionality has been added since
then. Actually, many individual features in SBI! cost over
$300 annually when bought separately through other
companies. Heck...
Form Build It! alone is worth more than $400 -- just ONE
sequential, ads-free autoresponder will cost you $20/month
at aweber.com (and it's not a totally flexible form-builder,
with terrific reporting capabilities like Form Build It!).
Price this package anywhere else...
1) totally flexible form-building
2) autoresponding, single or sequential -- HTML and text (automatically)
3) unlimited forms
4) unlimited autoresponders
4) no ads
5) comprehensive reporting
Form Build It! will usher in a strong new monetization
model... earning finder's fees, especially from offline
businesses. For details, see...
http://buildit.sitesell.com/sbi-businesses/services-referrer.html
-----SIDEBAR-----
My daughter is just chomping at the bit to
get going with this. It will be an important
monetization model for her site,
anguilla-beaches.com. There are so many
local businesses who would love to pay her on
a pay-per-lead or a pay-per-sale basis. And
Form Build It! will make it a trackable snap.
-----SIDEBAR-----
In any event, I digress. There's a second reason for the
price to be going up (the more important reason)...
We are victims of our own success. More and more SBI!
clients are building more and more successful sites, chewing
up humongous amounts of bandwidth. Database and hardware
needs are growing geometrically as more and more clients use
more and more functionality. Support costs (CRM software
and staff) grow, too, as we scale that group.
We've kept the price of SBI! as low as possible, for as long
as possible. Now, though, the price must finally increase.
And, of course, considering what $299 bought years ago and
what it buys today... it really is WAY more than justified.
Now for the GREAT news...
1) When we start renewing annual subscriptions to SBI!,
which will only start happening 3 months AFTER we launch
SBI! E-commerce (or your expiry date, whichever comes
later), THAT price will stay at US$299. So you're protected.
2) You can buy as many SBI!s now as you like, as long as
they are for your own personal use, or for those of clients,
until we increase the price. You may not "resell" them at
eBay or any other way (unless you are a Webmaster, of
course, and you are using SBI! for clients). You do not
have to start using each such SBI! until you're ready for
it. THAT is the date we'll consider your starting date.
We will be price-testing right after the final launch,
within the next month or so. You likely won't see it --
we'll be doing some rather sophisticated stuff that will
accurately measure, in real-time, the perceived value that
new visitors to the site develop.
We won't announce when we're doing the price-testing, and it
won't last for a long time. But as soon as we have the data
that we need, the new price will start (my best guess is
between $399 to $499).
Bottom line? Don't worry. It won't affect your renewal
price, when that time comes. And...
If you're thinking of getting another SBI! site or two, do
it now. Lock in the price. Use it when you're ready.
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~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~~
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The 1-2-Monetize Polka
Whatever your niche and business, follow the
best-practices-based, step-by-step SBI! process, applying it
to your own particular niche to build a high-traffic,
theme-based content site...
STEP 1) Create high-value content, which...
STEP 2) Ranks well at the Search Engines (SBI!'s help and
tools make it easy) and so attracts free, targeted,
interested visitors, who...
STEP 3) Are PREsold by your relevant, original, high-value
information, and then...
STEP 4) Monetize those targeted, PREsold visitors in a
variety of ways. Convert those warm, willing-to-buy visitors
into customers... into multiple streams of revenue.
--
How Can I Monetize My SBI! Site?
Let Me Count The Ways...
o Sell Services
o Sell E-goods
o Sell Hard Goods
o Rentals
o Publish Information
o Affiliate Marketing
o SOHOs/NOHOs
o Finders Fees
... and so forth. Develop a monetization mix that makes
sense for YOU. Here are some details...
http://buildit.sitesell.com/sbi-businesses/
From real estate in Anguilla to ringtones (from Bach to
Radiohead), 17th century Flemish coins to 1950s Barbies,
from nutritionals to calling cards, from electronics to
fitness training, the niches are infinite. But no matter
what, it MUST start with significant volumes of WARM,
TARGETED traffic, and SBI! delivers THAT in spades...
http://results.sitesell.com/
THEN monetize those targeted, PREsold visitors.
THAT is what SBI! is all about.
And THAT is the word that's spreading like wildfire. Here's
an example of the word...
SBI! user Elad Shippony from California, U.S.A., has been
updating us regularly. In August, he wrote us again...
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Following up on last month's awesome results, I'd
like to share with you July's phenomenal stats:
a.. Last month www.coolest-kid-birthday-parties
was ranked 117,705 (Alexa). Today, one month
later, the site is ranked 59,340 and moving up by
the day.
b.. Over $4,700 in sales (and over $600 in
commission)
c.. More than 14,000 visits (more than 10,000
unique) and over 38,000 page views
d.. More than 8,000 click-throughs to affiliate
sites
e.. Almost 250 newsletter subscribers
f.. I can go on and on.
I'm already starting to build the concept for two
new SBI sites and plan to get them running next
month.
Have a great weekend and thanks once more.
Elad Shippony
Elad from Coolest Parties
elad@coolest-kid-birthday-parties.com
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And here's his September follow-up...
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Elad #2...
Dear Linda, Shawn, Janice, Paul, Ken, and the entire SiteSell Team!
I started my first SiteBuildIt! site in May 2003. In August,
just four months later and during a month in which many
people are out vacationing, coolest-kid-birthday-parties.com
generated almost $6,000 in sales and broke the $1,000 mark
for COMMISSION! The site is ranked 50,821 and I've got
close to 500 subscribers to my Birthdayography newsletter.
Oh yeah, and during August I was also on vacation for a
whole computer-less week of Scuba diving in the Red Sea
while my site continued to work as usual. Without a doubt,
SiteBuildIt! is It!
Sincerely,
Elad Shippony
Elad from Coolest Parties
elad@coolest-kid-birthday-parties.com
P.S. You've just heard what I have to say about YOUR product.
Here's what one of MY readers had to say about MY site.
Dear Elad,
Last Saturday I made a tea party for my
daughter with all your ideas. After calling
one of the tea party ladies who brings all
the stuff, and hearing how high the price
was, I decided to do it my self.
I went to the internet and the first web-site
I browsed was yours. I copied everything,
even the invitations, and it was a great
success!
10 little girls came and they had a blast,
specially with the fashion show. The Moms
were amazed of all I did, and I didn't spend
a big fortune. I'm sure my daughter will
never forget this tea party.
Thank you so much for helping me organize the
best tea party ever.
Sincerely,
Mary
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Wow, talk about a cascading effect! SBI! is becoming a
large community of outstanding content-creators, who not
only help others by creating, publishing and sharing
information around the world... they monetize it in a wide
variety of ways...
http://buildit.sitesell.com/sbi-businesses/
And the beat goes on... and on. :-)
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AdSense Adds Cents... AND Dollars... Lots of Them!
Here's How to Do It...
If you are an information publisher, don't miss the
regularly updated AdSense site...
http://adsense.sitesell.com
Rarely will a custom-made solution be dropped right into
your lap (let alone from the Net's smartest company), just
begging you to capitalize on it. Ride Google AdSense for
all its worth.
SBIers are generating substantial EXTRA revenue from AdSense
-- SBI! and AdSense were made for each other.
Why? How?
SBI! builds the traffic, thousands of targeted visitors per
day in many cases. And then AdSense adds the cents... i.e.,
it monetizes the traffic!
For example, take Jerry Mack of California, U.S.A. Jerry has
already sold $2,000,000 of product through this SBI! site...
http://buildit.sitesell.com/sbi-samplesites/s-03.html
... talk about ROI! But he also has three information-
oriented, non-sales sites, and here's what he says...
---------------------------------------------
Hi all,
I have already made enough to pay for my SBI!
sites...
http://www.skateparkwizard.com
http://www.sony-products-for-medical.com
http://www.sonomahealth.com
I don't use adsense on one of my sites...
http://www.imaginge.com
... because I make money selling products on
that site.
And I found it so complicated (NOT!)... ;-)
1. Build a SBI! site.
2. When you have about 20 - 30 pages of high
quality web content built, apply for adsense.
3. Watch the money come in.
I'm still amazed.
Thanks,
Jerry
---------------------------------------------
Take a look at Jerry's sites. Note that you do not have to
be a graphic wizard to succeed with SBI! Jerry simply uses
straight-out-of-the-box SBI! templates, zero customization.
Why?
Because the money is in the content, NOT the graphics. When
a visitor hits the site, s/he doesn't know or care that the
look and feel was a template. It's the words that are
golden... and it's the words that Jerry turns to gold.
-----SIDEBAR-----
Of course, if you ARE graphically inclined,
SBI! has both full server-side and client-
side customization abilities. And if you use
your own HTML Editor and graphic software,
there is absolutely no limit to what you can
achieve with your look and feel.
-----SIDEBAR-----
If you have not yet tried SBI!, try it now (protected by the
Success Guarantee), and lock in current prices.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~SiteSell Discount Directory~~~~~~~~~~~~~~~~~
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http://www.sitesell.com/discount-directory.html
Please bookmark this page -- it's the only page that you
will EVER need to buy SiteSell products at an owners-only
discount. For owners of SiteSell products ONLY, it provides
discounts on all products, except for MYSS! 2002 -- if I
reduced the price on it, I'd have to pay *you* to buy it!
;-)
SiteSell Discount Directory
http://www.sitesell.com/discount-directory.html
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Contact info: E-mail us at support@sitesell.com
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Written by Ken Evoy, M.D.,
President, SiteSell.com
(c) copyright 2003 SiteSell.com
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