Sales from the EDGE
Back Issue #042
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Sales from the EDGE Issue #042
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Sales from the EDGE
Breaking Through the "White Noise" Of Selling on the Net
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>From time to time, the EDGE publishes important updates that
you need to SELL on the Net. Most "latest and greatest" Net
marketing & sales developments simply waste our time. Today's
"hot new technology" is tomorrow's "whatever happened to?"
Occasionally, though, something comes along that STICKS. It
might NOT even be NEW... but we need to be reminded. When
that happens, the EDGE cuts through all the "white noise" of
Web marketing. It explains the issue and outlines clearly
how YOU can best take advantage of it.
SALES FROM THE EDGE is sent ONLY to SiteSell product owners.
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October 28, 2003
Issue #042
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Free! If you have NOT yet submitted your site...
http://value-exchange.sitesell.com/
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TABLE OF CONTENTS
o NEWS FROM THE SITESELL EDGE...
1) Different (SBI!) Strokes for Different (Small Biz) Folks
Announcing Business-Specific Laser Beam Sites
o FEATURED ARTICLES...
1) Specific Strokes for Specific Folks...
How to Increase Your Conversion Rates by
Getting that Magical "Ah-Ha!" Moment to Happen
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~NEWS~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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---1---
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Different (SBI!) Strokes for Different (Small Biz) Folks
Announcing Business-Specific Laser Beam Sites
Last issue, I reported that Site Build It! has been going,
and growing, wild. And it's not surprising, with results
like these...
http://buildit.sitesell.com/sbi-businesses/traffic-alexa.html
http://results.sitesell.com/
All the new features, at no added cost for SBI!, allow us to
present comparison charts (against the "big boys")...
http://buildit.sitesell.com/compare/compare1.html
And it all adds up to tremendous word of mouth which has pushed
SiteSell close to the Top 300 sites on the Net...
http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none&page=4
... not to mention into the Top 50 Business Sites...
http://www.alexa.com/site/ds/top_sites?catid=3&ts_mode=subject&lang=none
And there's only one reason for that kind of growth...
You won't find any other Web host in the world, large or
small, that WORKS like SBI! (just check out THEIR success
stories by plugging THEIR "successful" domain names into
Alexa.com). And THAT is because SBI! is far, far more than
Web hosting... it delivers far more than any other service
in the world.
It OVERdelivers.
It's like combining 15 major services from 15 different
companies, plus Web hosting, plus your own guru and
designer, plus, plus, plus... until the value proposition is
simply overwhelming...
http://buildit.sitesell.com/sbi-businesses/value.html
SBI! is ready to help you DO BUSINESS, not fight technology
and complexity, if your small business fits into any of
these categories...
http://buildit.sitesell.com/sbi-businesses/
... which brings me to "DIFFERENT STROKES FOR DIFFERENT
FOLKS." Before I proceed further, please check to see if
your small business site does fit into one of these...
http://buildit.sitesell.com/sbi-businesses/
Now, please go to the SBI! site...
http://buildit.sitesell.com/
It's a good solid site. But...
Since SBI! really is "all things to all small businesses,"
the presentation of benefits and features has to be as
strong and clear as possible, yet general enough so that
they "fit everybody." But...
If the benefits are general, your risk is that your customer
may not quite have that so-important "ah-ha" moment... that
key moment when s/he "GETS IT" in a way that is so clear and
relevant that the purchase decision becomes a "no-brainer."
What's the solution? Announcing the first seven (of 12 total)
"Business-Specific Laser Beam Sites"... sites that target
the exact needs and benefits of a specific kind of business.
o Start A Thriving Online Business... Be an InfoPreneur
If you know your subject matter, and if you're motivated
to build a REAL business with growing, diversified revenues...
http://infopublishing.sitesell.com/
o Already have an online store? A sales site? Funnel
TARGETED traffic to your primary e-commerce/corporate site
http://traffic.sitesell.com/
o Online Auction Sellers...
Now auction sellers can build REAL businesses that THEY own.
http://auctions.sitesell.com/
o Affiliate Marketers...
Finally, the promise of affiliate marketing is realized.
http://affiliatemarketing.sitesell.com/
o Network Marketers...
There's no need to PUSH (i.e., chase cold calls/prospects)
when you can motivate them to PULL (i.e., they call you).
http://networkmarketing.sitesell.com/
o Local Businesses with LOCAL Clients
How can the WORLD Wide Web Help YOU?
In more ways than you can imagine...
See this site, before your competition does...
http://localbiz.sitesell.com/
o Professional Webmasters
SBI! is the Ultimate Productivity and "Happy Client Maker"
http://webmaster.sitesell.com/
If you have yet to figure out how SBI! can help your small
business situation, please review the site that most closely
matches your particular circumstances. And watch for YOUR
"ah-ha" moment to happen.
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~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~~
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---1---
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Specific Strokes for Specific Folks...
How to Increase Your Conversion Rates by
Getting that Magical "Ah-Ha!" Moment to Happen
Do you know what the "Ah-Ha!" Moment is?
It's that magical moment when the visitor to your site "gets
it?" Think about this...
How many sites have you visited where you...
1) arrive interested (PREsold by an article, say)
2) anxiously read the site
3) don't QUITE get it
4) bookmark it "for later"
5) "later" never comes.
What was missing?
The "Ah-ha" moment. That special micro-second where you
suddenly "got it" and knew you needed that product.
A good site MUST achieve that moment. But, if your site
has many different KINDS of customers, it may be hard to
do. Let's look at our very own Site Build It!.
--
Site Build It! is Site Build It!. It is what it is.
Right?
Nope.
Beauty is in the eye of the beholder. Two different
customers with two different sets of needs require two
different presentations of the exact same product.
So... if you have a product that has a number of different
KINDS of customers, consider creating "customer-specific
laser beam sites."
Site Build It! is for the "small-small business." That ONLY
amounts to 60 million businesses (give or take 10 million!).
They can be sub-categorized into...
http://buildit.sitesell.com/sbi-businesses/
Our "generic" one-size-fits-all site has done a good job...
http://buildit.sitesell.com/
But we figured we could explain SBI! better if we re-wrote
the site more specifically. To date we have launched six
business-specific sites. Compare the generic site with the
following new specific sites...
For Those Starting an Online Business...
http://infopublishing.sitesell.com/
For Businesses with Existing E-commerce or Corporate Sites
http://traffic.sitesell.com/
For Webmasters...
http://webmaster.sitesell.com/
For Auction Sellers...
http://auctions.sitesell.com/
For Affiliate Marketers...
http://affiliatemarketing.sitesell.com/
For Local Businesses with LOCAL Clients
http://localbiz.sitesell.com/
For Network Marketers...
http://networkmarketing.sitesell.com/
Review the sites...
See the different approaches? Same benefits, but they are
more exactly positioned in the reader's mind. So we have a
much greater chance of getting that "ah-ha" moment, that key
moment when the online auction seller TOTALLY understands
the wonderful things SBI! does for HIS/HER business.
--
It's not as much work as it sounds. If you study the above
sites, you will note parts that are specific for the
particular business, other parts that are generic, since
they do not require specific language or explanation. So
you don't have to re-write the entire site from scratch.
And the work is definitely worth it. The "laser beam" sites
are having a BIG impact on Conversion Rates.
Nothing beats LASER-BEAMED benefits that hit dead center,
that ring so true to your target market that they KNOW that
we understand their business... and that SBI! provides the
solution that they need like nothing else does.
As an example, let's take a look at our most recent specific
site, for those who are starting an online business, or who
are thinking about it...
The Net is young -- we've barely scratched the surface.
Almost 2/3 of SSBs have yet to establish an online presence,
which makes them a prime target market for us. Many
millions more, from stay-at-home spouses to those who hate
their day jobs, are merely thinking about it.
While most of the above biz-specific sites assume a certain
level of business experience, whether online and/or off, the
InfoPublishing/Infopreneur site makes no such assumptions.
This site shows the way to build a profitable online
business... regardless of background, starting from scratch,
no technical skills required. The Infopreneur literally
converts knowledge of a certain subject into business.
We assume only that s/he knows the "subject matter" (from
work experience, hobbies, passions, or past-times)... and
that s/he is motivated, because a genuine, profitable
business takes WORK.
-----SIDEBAR-----
It still shocks and saddens me to see people
taken in by the get-rich-quick hucksters with
outrageous claims.
The "World Wild West" is overrun by snake oil
salesmen, selling so many get-rich-quick
schemes. Naturally, common sense dictates
that no company in their right mind would
sell a get-rich-quick product that truly
worked.
After all, who would need you if it worked?
And yet... ruthless, promise-the-moon sales
copy fools trusting people... over and over
again.
Save yourself months of your life and
hundreds, or thousands, of dollars...
If it sounds too good to be true...
It will be.
-----SIDEBAR-----
Many aspiring Netrepreneurs who arrive at the main SBI!
site...
http://buildit.sitesell.com/
... could easily fail to make the connection that they
could, in fact, do this. The InfoPublishing/Infopreneur
site spells it out... not just that they COULD do it, but
exactly HOW.
And that's another advantage of the specific site... they
start using SBI! with a more thorough understanding of
exactly HOW *THEY* will use the product. Read that site
now...
http://infopublishing.sitesell.com/
... and you'll find a tremendous blend of truly valuable
CONTENT, as well as benefit-explaining sales copy. The
site does not attempt to "SELL," merely to match the
benefits to the reader's needs. If the match is there,
"Mother Commerce" will take over.
For $299 (price to increase after Form Build It! launches
next week), a Site Build It! site will put those who have
only been able to dream about their own online business,
and those who have tried and failed, into E-BUSINESS!
So...
If YOUR product reaches more than one KIND of customer,
consider customer-specific sites.
Get the "ah-ha" moment. Use the Power of Laser Beam Sites.
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~~~~~~~~~~~~~~~~SiteSell Discount Directory~~~~~~~~~~~~~~~~~
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http://www.sitesell.com/discount-directory.html
Please bookmark this page -- it's the only page that you
will EVER need to buy SiteSell products at an owners-only
discount. For owners of SiteSell products ONLY, it provides
discounts on SiteSell products.
SiteSell Discount Directory
http://www.sitesell.com/discount-directory.html
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Contact info: E-mail us at support@sitesell.com
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Written by Ken Evoy, M.D.,
President, SiteSell.com
(c) copyright 2003 SiteSell.com
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