Sales from the EDGE
Back Issue #046

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Sales from the EDGE Issue #046

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Sales from the EDGE
Breaking Through the "White Noise" Of Selling on the Net
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From time to time, the EDGE publishes important updates that
you need to SELL on the Net. Most "latest and greatest" Net
marketing & sales developments simply waste our time. Today's
"hot new technology" is tomorrow's "whatever happened to?"
 
Occasionally, though, something comes along that STICKS. It
might NOT even be NEW... but we need to be reminded. When
that happens, the EDGE cuts through all the "white noise" of
Web marketing.  It explains the issue and outlines clearly
how YOU can best take advantage of it.
 
SALES FROM THE EDGE is sent ONLY to SiteSell product owners.
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February 11, 2004
Issue #046
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Free!  If you have NOT yet submitted your site, 
you're letting free Search Engine rankings go to 
a competitor.   There's no charge...

http://value-exchange.sitesell.com/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 
TABLE OF CONTENTS
 
o NEWS FROM THE SITESELL EDGE...

  1) Valentine Rebate

  2) The NEW Netwriting Masters Course Launches! 
 
 
o FEATURED ARTICLE...

  1) No One Has Claimed The $5,000 Yet
     So I'm Offering It To You
    
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~NEWS~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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Valentine Rebate


From now until Valentine's Day, purchase an SBI! and receive
an IMMEDIATE $100 Valentine Rebate *AND* 3 additional free
months of SBI! (or $50 for a special HALF-year offering).

Now's the time to take advantage for yourself... or to get 
your lover (and/or your spouse!  ;-)  ) started in a REAL 
Internet business.  As real as these folks...

http://buildit.sitesell.com/case-studies/rental-agency.html

http://buildit.sitesell.com/main/word-of-mouth.html

http://buildit.sitesell.com/case-studies/webmaster.html

(Wait 'til we unveil the full case study site!) 

What makes these everyday folks, and thousands like them,
winners? They...

o    put themselves into SBI!'s hands

o    trust and follow the Action Guide

o    supply the Brain And Motivation ("BAM!")

o    tune out all the other marketing noise around them.

And soon, when they see *THEIR* REAL business start to build,
driven by targeted PREsold vistors... they start to realize
that their worlds  have changed forever... all because they
jumped into SBI! with both feet and ran with it.

For details of the Valentine Rebate...

http://buildit.sitesell.com/

https://secure.sitesell.com/build/order.html

Rebate expires when Valentine's Day does... midnight,
February 14, 2004.



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The NEW Netwriting Masters Course Launches! 


"Words are, of course, the most powerful drug used by mankind."
Rudyard Kipling (1865-1936)


Now THERE was a man who understood the Internet!

Our own thinking on "words" has come a long way since the
first edition of MYSS! launched forever ago, even since
MYWS!, which remains a masterful work on writing terrific
sales copy (if I do say so, myself!).  :-)

And, along the way, there have been several truly excellent
authors with their own excellent contributions towards
writing persuasive sales copy... Joe Vitale (mrfire.com),
Nick Usborne (excessvoice.com), and Sean d'Souza
(psychotactics.com) are my favorites.  (Before I started my
first site ever, I had read everything Joe V. ever wrote.
And I've become huge fans of both Nick and Sean since.)

So, like fine wine, our approach to writing effective sales 
copy has, I believe, become more refined... definitely 
tastier and more potent.  :-)

But more importantly, we have introduced AN ENTIRELY NEW 
CONCEPT to the art of Netwriting...

Writing to PREsell.

Hence, the NEW Netwriting Masters Course.

Completely revamped, including entire new chapters on how to
write PREselling content AND enhanced material on writing
sales copy, the brand new PDF-formatted version of "The
Netwriting Masters Course" is ready and available.

This is NOT just an update.  NOT just a couple of tweaks.
It's been re-written and re-worked from the ground up, and
now stands proudly as the ONLY book on Netwriting that gives 
you the COMPLETE view of how to write for the Net.

This is an absolute must-read for any would-be Net marketer.
Period.  At any price, this would be a "don't miss" book.

>    But it's not at "any price" -- it's free.  

The Netwriting Masters Course will show you -- anyone --
regardless of the type of business, how to write copy that
attracts targeted visitors, and that gains the trust and
confidence of those visitors *beforehand,* making them more
receptive to your sales message.

Then, and ONLY then, does it show you how to write the sales 
copy that "closes" whatever your monetization model may be.

While communicating effectively on the Net has always been
a matter of import, effective Netwriting accomplishes a LOT
more than simply transmitting your message to your visitors
in an effort to turn them into customers.  It...

o   starts the whole process CORRECTLY

o   attracts free, targeted traffic from Search Engines (SEs)

o   builds trust and establishes your credentials

Most importantly, effective Netwriting addresses THE
FUNDAMENTAL REALITY of the way that the vast majority of
people use the Net...

They search for information, solutions, answers to
questions, and so on.  They do NOT look for YOU.  After all,
if they knew about your business, they'd already be
customers!  And they certainly wouldn't use an SE to locate
your Web site -- they'd simply type its domain and go.

However, most small businesses don't recognize this basic
fact.  So they are doomed before they start.  Here's what
they do instead...

1) Create a product or service.

2) Create a site to sell the product or service.

3) Add payment and fulfillment solutions.

And finally...

4) Watch their sites die slow deaths of neglect, due to lack
of traffic.

5) Wonder what went wrong.

They never had a chance since they used the wrong process. 
They started BACKWARD, at the end...

And they probably didn't have the right tools to carry out
their plans either!

Success is NOT about "putting up a site."  It's not about
hosting.    It doesn't start with the cash register.

It *IS* about understanding THE FUNDAMENTAL REALITY of how
people use the Net, and proceeding accordingly.  It *IS*
about executing as efficiently as possible, and getting the
steps right, in order.  

It's about starting where they start.

And that starts with creating the CONTENT they seek.

-----SIDEBAR-----
Naturally, you don't need to concern yourself
with this if you have a multi-million-dollar
advertising budget or if you're a nationally-
recognized brand (although you'd fare much
better if you did).  Unfortunately, that
counts most of us out.

For 99.9% of online small businesses,
Netwriting is both the most effective and the
most cost-efficient way to build your business.
-----SIDEBAR-----     


Why does the "put up a site and set up the cash register 
approach" fail so miserably?

Simple... these sites are designed to look great and to 
make the sale, not to deliver what your prospective 
customer seeks online... information.

So what happens?

Well, because these sites contain virtually no information,
no material that will deliver interested buyers-to-be from
the Search Engines, they don't get any traffic.  Even if the
Webmaster tries to compensate by spending on advertising,
it's a tough, expensive way to build a business... too much
so for most small businesses.

And it's much harder to moneteize an "advertised" visitor.
Without quality content to build trust and establish
credibility, visitors will be reluctant to purchase.

In the end, the results are always the same.  
 
The site doesn't make the sale.  The Web site dies. 

---

Two important considerations...

1) You need traffic to sell.  Without it, the best
fulfillment system, credit card clearing and fraud checking
services are useless.  Heck, does a $20,000 Web site even
exist if no one visits?

2) Offline, doing business is all about "location,
location, location."  Build an attractive store selling
appealing merchandise in a busy area of town, and BINGO --
sales are virtually guaranteed due to passerby traffic!  

However...  

Most small business people make the mistake of taking the
"location, location, location" mindset with them as they
move online.  That's a problem... there are no browsing,
shopping visitors waltzing by your Web site in cyberspace. 
In other words, "location" no longer matters.

What matters is...

"Information, information, information!"

Information that...

o  provides CONTENT = the answers and solutions to the what
your potential clients seek

o  builds targeted TRAFFIC to your site

o  credentializes your business, your service, your
products, establishes a unique relationship with the
visitor, and builds trust and confidence ("PREselling").

And THAT brings us back to The Netwriting Masters Course.
There is a way to write to PREsell... and there are 1,000
ways NOT to write it.  The Netwriting Masters Course
addresses the vital differences between selling and
PREselling.  It teaches you exactly what it is you must do
to attract targeted visitors, PREsell them and THEN (and
ONLY then) convert them into clients.

--

The SBI! Process, CONTENT-->TRAFFIC-->PRESELL-->MONETIZE, is
based upon THE FUNDAMENTAL REALITY of the way people use the
Web -- they search for information, solutions.  So, to
succeed online, you must start where they start...

1) CONTENT   
Online, people search for information, look for solutions --
they are NOT looking for you.  Give them what they want by
converting your knowledge into high-quality, in-demand
CONTENT related to the theme of your business or interest.

2) TRAFFIC
Your theme-based topical content ranks high at the Search
Engines, attracting free, targeted TRAFFIC... interested,
open-to-you visitors.

3) PREsell
Develop trust and confidence ("PREsell") by OVERdelivering
relevant, original, high-value information to these
motivated pre-customers. PREsell your visitors -- people buy
from those they like and trust!

4) MONETIZE
Convert your warm, willing-to-buy visitors into dollars, in
various ways. Sell hard goods, e-goods, your personal or
professional services... or all three. Or become a "pure
infopreneur" and earn substantial income without selling at
all, through Google Ads, affiliate fees, finder's fees and
other techniques. NOW... now that you have accomplished
C-->T-->P, now is the time to start generating dollars.

---

As you can see, the first three SBI! steps involve a
completely different kind of Netwriting.  Write to deliver
what humans want... information.  Write for two audiences,
the spiders AND the humans.

Only after you PREsell, are you ready to monetize (see how
those businesses fixated on "location, location, location"
went so horribly wrong?).

So all the attention given to writing to SELL misses one
crucial point...

It focuses on only one of the four key steps, the last one.
Yes, only after you've created high-value topical content 
that has...

... built targeted traffic...

and...

... PREsold your audience...

... do you need to worry about writing copy that SELLS.

I'm not diminishing the importance of the last step.  Done
properly, great sales copy, written in a tone that is right
for YOUR visitor, can literally triple sales.  Bad copy can
literally destroy all your good C-->T-->P efforts.

And we've included all our updated ideas and concepts on
writing effective sales copy in The Netwriting Masters
Course, too.

But remember...

Sales copy only gets a chance to shine AFTER you get the
first three steps "RIGHT/write."

The Netwriting Masters Course is THE FIRST AND ONLY COURSE
that shows you how to get the WHOLE process correct...

And it's free.

http://netwriting.sitesell.com/



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~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~~


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No One Has Claimed The $5,000 Yet
So I'm Offering It To You


We gave the SiteSell 5 Pillar Affiliates a head-start on a
fun little contest last week.  Here's the challenge that we
presented to them...

--------------------------------------------------------
>>        "The $5,000 Site Build It! RESULTS Challenge

Challenge your readers, visitors, friends and colleagues to
find another small business Web hosting company that proves
objectively, through the use of an existing Web page, that
it can match SBI!'s sheer "success effectiveness."

Send them to...

http://results.sitesell.com/

All they have to do is scour the Net for a Web host that can
prove better results.   To collect the $5,000, all they have
to do is send us to another Web page that...

a) produces as many sites documented to have Top 3% Alexa
traffic rankings

and...

b) that existed as of Feb 1, 2004, the day we launched this
challenge, and that has not been modified since (we wouldn't
want any doctoring of results, would we?).  ;-)"
--------------------------------------------------------

Well, they haven't been able to find a winner. No one has
been able to claim the $5,000.   So now I'm making the exact
same offer to you.

If you can send us to a page with more (true) Top 3% sites,
we'll pay you $5,000.

But, before you try TOO hard, think about it...

Yes, I know that some of our competitors have hundreds of
thousands of sites.  THAT is the point of the challenge.  If
THEIR sites were succeeding, they'd be telling you.

And yet...

In this whole World Wide Web, no one has yet sent in proof
that there's a better process, and set of tools to execute
that process, than SBI!.

My guess is that even the biggest Web hosting companies,
those with hundreds of thousands of sites, couldn't dig up
more than a few dozen sites with comparable levels of
results... and their sites likely all cost thousands, even
tens of thousands to build and promote and maintain.

For example, check out the following from Interland...

Interland's Small Business Success Stories...
http://www.interland.com/sb/testimonials/sitebuilder/

Platinum Business Solutions, Sample Web Sites
http://www.youreallycan.com/id21.html
http://www.youreallycan.com/

Wow!  Their BEST site (michons.com, Alexa ranking = 605,592)
scores a poorer traffic ranking than our LOWEST, out of
HUNDREDS of sites on results.sitesell.com.

Same goes for every small biz Web host you investigate. It's 
amazing.  Why do SBI! sites rank in the Top 3%?   Well, partly 
it's because the other 97% are really so dismal.

And no wonder...

No C-T-P-M process.

No complete set of tools to execute the process.

No SBI!.

So it's not surprising, actually...

It's more than the just the results.sitesell.com site (which
is what the challenge is specifically about), it's the sheer
volume of overwhelming proof that SBI! OVERdelivers on its
promises.  No one else has this kind of documented success...


Alexa.com Traffic Study
http://buildit.sitesell.com/sbi-businesses/traffic-alexa.html


Take Your Own Traffic Test -- compare YOUR SITE with SBI! results.
http://traffic-test.sitesell.com/


Ten Sample SBI! Sites -- Yes,  YOU can do this, too.
http://buildit.sitesell.com/sbi-samplesites/index.html


And here are a "few" (hundred) more! (Compare these results 
against the few anemic "success stories" of any "competitor.") 
http://results.sitesell.com/


The Local Radio Show Heard Round the World
(Why do SBI! users stay up until 4AM to rave about it "on air"?) 
http://seminars.sitesell.com/


Of course, wonderful word-of-mouth is the most sincere proof
of all. Here's a terrific letter from a woman who discovered
SBI! thanks to another SBI! user.  And now SHE will be
telling others all about her phenomenal success..

http://buildit.sitesell.com/main/word-of-mouth.html

And the word about SiteSell and SBI! *IS* spreading... like
wildfire, resulting in our rapid growth...

http://hardgoods.sitesell.com/img/sitesell-bcentral.png

Yup, that's little old SiteSell, passing bCentral, despite...
 
   -- no advertising. 

      -- no television. 

         -- no radio. 

            -- no big partners. 

How'd we do it?

"Just" a great product, SBI!, and devoted affiliates and
raving fan-customers who love it and spread the word around
the world.

A company does not grow into the Alexa Top 250 through
marketing, magic or myth.

It EARNS its way there, one successful customer at a time.

Not a single company in the world can demonstrate this kind 
of success.   Order and try SBI! today, risk-free.

https://secure.sitesell.com/build/order.html

(And don't forget the Valentine Rebate.)

--

P.S. Sorry if I appear to be bragging a bit here, but we ARE 
extremely proud of how SBI! builds profitable businesses, 
NOT just Web sites.  And in marketing...

If you've got it, you flaunt it.

Ever noticed that no one else does?


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~SiteSell Discount Directory~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://www.sitesell.com/discount-directory.html
 
Please bookmark this page -- it's the only page that you
will EVER need to buy SiteSell products at an owners-only
discount. For owners of SiteSell products ONLY, it provides
discounts on SiteSell products.
 
SiteSell Discount Directory
http://www.sitesell.com/discount-directory.html
 
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Back issues available at...
http://www.sitesell.com/edge/backissues.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SiteSell Support...
http://support.sitesell.com/contact-support.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2004 SiteSell.com
Hudson, Quebec
Canada   J0P 1J0
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