Sales from the EDGE
Back Issue #050
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Sales from the EDGE Issue #050
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Sales from the EDGE
Cutting Through The Clutter
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From time to time, the EDGE publishes important updates.
Sent ONLY to SiteSell product owners, the EDGE cuts through
the "white noise" of Web selling, covering only the
important developments that you NEED to capitalize upon.
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April 26, 2004
Issue #050
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SiteSell Value Exchange
If you have NOT yet submitted your site,
you're letting Search Engine rankings go
to your competitor. There's no charge...
http://value-exchange.sitesell.com/
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TABLE OF CONTENTS
o NEWS FROM THE SITESELL EDGE...
1) What's New At SBI!?...
Yahoo! Search Reporting and Strategizing... and More
2) AdSense Updates
(Check Google for Best AdSense Sites)
--
o FEATURED ARTICLES...
1) E-Com's Coming!
2) What Do Small Businesses *WANT* in E-com?
3) Announcing The Buy-1-Get-1-Ecom-Free Promotion
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~NEWS~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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What's New At SBI!?...
Yahoo! Search Reporting and Strategizing... and More
We've been reporting on Yahoo!'s new crawler results in the
Search Engine HQ (SE HQ) for a few weeks now... it's the
first service on the Net to track Yahoo!'s spiders, report
on its listings, and to deliver its keyword rankings for
every page on an SBI! site.
The SE HQ also provides the bottom line recommendations for
maximizing returns from Yahoo! Search. SBIers are already
feeling the benefits of Yahoo!...
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Hello all,
Just sending you feedback on the Yahoo free
submission opportunity which was noted in
SBIX on March 17. Well, my site
silk-flower-smart.com went from being
invisible (it had not been listed anywhere
yet) to BEING IN THE TOP 20 RESULTS IN YAHOO
SEARCH for some of my niche keywords **WITHIN
2 DAYS OF LISTING WITH YAHOO!!!!**
Holy smokes! I am in shock...
Specific keyword rankings: silk flower
arranging = #9 out of 61,200 silk flower
arrangement = #13 out of 168,000 silk flower
= #51 out of 964, 000
I had been an SBI owner since November 2003
(researching took a month), and only had 9
tasty information-packed pages up by March
2004. Even so, I hadn't gotten listed or even
spidered in most cases, but I knew it would
happen eventually.
Even during my theme research, there seemed
to be a glut of silk flower and flower
arranging-type websites, but I went ahead
with this niche because I enjoy it, and had
gathered some experience in it, on and off
for 20 years. (As a side line, not a profession.)
People are amazed that I have built a website
that looks good, and now RANKS so well. They
had heard me complain for months that I was
html-dumb, and I felt like I was missing the
Internet boat. Well, SBI sure changed that!
Once you get the hang of it, using SBI is a
breeze - and it sure is fun... yes, I am
telling everyone who will listen that they
can do it too, with SBI!
Thank you, Ken Evoy and crew, for making this
possible. I can't wait to see what happens
next!
Regards,
David Lauria
Silk-Flower-Smart.com
The ONLINE Guide to Silk Flower Shopping and Crafting
info@silk-flower-smart.com
http://www.silk-flower-smart.com/
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Check out David's site...
Beautifully yet simply designed. Well written. Patient...
David's focus is not yet on the "M" in C-T-P-M.
Monetization comes LAST. David is creating wonderful
content, attracting traffic, PREselling visitors... there's
time enough for monetization. THAT is the easy part. The
"monetization world" is now David's oyster, with lots of
options...
http://buildit.sitesell.com/sbi-businesses/index-close2.html
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And...
The verdict is in on the new, super-fast, block-by-block
SiteBuilder module of Site Build It!. Here's a short thread
from the SBI! Webmasters Discussion List that says it all..
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Subject: New lightning fast Page Builder is Super!
Oh Wow!
I just logged on to use PageBuilder and what
a delight!
I live in the country and can't get
DSL/Broadband and have had to use satellite
ISP for the past 3 years.
The upload rarely goes over 64 baud so using
PageBuilder was a kind of dreaded prospect.
Now, the superfast builder is making my day.
I am sitting here grinning from ear to ear
and just had to proclaim to someone!
Thanks Ken and the tech team at Sitesell!
Hope you all are having a good day!
Honor Hart
honor@honorhart.com
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Subject: RE: New lightning fast Page Builder is Super!
Honor,
I totally agree with you.. It rocks!
Before I flew out to visit Microsoft two
weeks ago I had not been "enabled". On my
return I certainly knew I had been :-)
Obviously some serious investment going on
over at SiteSell HQ.
Marc Liron
Microsoft MVP
Digital Media
marc@certified-sbi-webmaster.com
http://www.updatexp.com/
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WHAT ELSE IS NEW since we last met here at the Edge?
Oh, not much...
o Sorting capability for Links, Graphics, Pages --
super-easy to use in the block-by-block SiteBuilder
o Added Alt Tags -- since these are important for Image
Search and since Yahoo! now looks at them, too, we've
added this ability to the block-by-block SiteBuilder
o New Monetization articles at the Tips 'n Techniques HQ
-- because SBIers build C-T-P so effectively...
http://ctpm.sitesell.com/
... we keep coming up with more and more strong ways
for them to convert that PREsold traffic into the final
step...
"M" for Monetization. The more revenue streams, the
better and more stable a business is.
o "Other Search HQ" -- the new "central repository"
of all things "search" that are slightly off the
beaten "search path." For example...
1) Shopping Search -- important for stores
2) Image Search -- this can be an IMPORTANT source of
traffic, depending on how well your niche lends itself
to this kind of searching.
3) Local Search -- get ready, this will be a biggie.
These three trends are going to get more and more important.
As I said just above, "Images Search" may already be an
important source of traffic. "Shopping Search" will
certainly grow year after year, as shopping is one of the
Net's truly significant uses. And "Local Search" (the
search for local businesses by local clientele), while in
its very early days, could over the next five years even
spell the long term demise of those heavy Yellow Pages.
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So what's been happening at SBI!? A whole heck of a lot,
with more and more power, better and better results... all
at the same old price.
-----SIDEBAR-----
Actually, if you missed it, there are new
Payment Plans and Rebates. Don't miss those
during this special pre-launch period.
http://buildit.sitesell.com/
(More on the upcoming launch below.)
-----SIDEBAR-----
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AdSense Updates
(Check Google for Best AdSense Sites)
The AdSense site...
http://adsense.sitesell.com/
... has several new updates. Just scan the site and look
for the red "NEW" graphic. AdSense is a remarkable
advertising medium that is the perfect fit if you don't
have time to deal with customers. Be an infopreneur...
http://infopublishing.sitesell.com/
--
Oh, and if you do a search at Google, I've just noticed that
adsense.sitesell.com is in the top few sites (The Top 3 if
you exclude Google's own sites)... out of 670,000. Not bad
since we don't really work on SEO (Search Engine
Optimization) for our own sites -- we do nothing to compete
with our partners-in-sales, the 5 Pillar Affiliates...
http://affiliates.sitesell.com/
So this was fun to see, AND a nice vote of confidence by
Google themselves...
http://www.google.com/search?q=adsense
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~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~~
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E-Com's Coming!
Yes, that day is drawing near!
SBI! E-commerce is coming.
We all know the C-T-P in C-T-P-M, right? If not, catch the
30-second explanation of CTPM...
http://ctpm.sitesell.com/
... and review the new Quick Tour...
http://quicktour.sitesell.com/
SBIers have been building Content which drives Traffic and
which PREsells those visitors... to the tune of hundreds and
even thousands of visitors per day.
It's what allows us to show the kind of proof that no other
company in the world can furnish...
http://proof.sitesell.com/
*AND* SBIers have indeed ALREADY been monetizing very nicely
through a variety of monetization models...
http://case-studies.sitesell.com/
... including the sale of e-goods and hard goods, thanks to
the SBI! E-com Resources HQ.
And now that we are on the brink of completing the core
modules that make the C-T-P so DO-able (i.e., building and
PREselling traffic targeted for your niche), it's time to
launch the "M" (Monetization modules).
Last year...
We changed priorities because we were the only company on
the Net that delivered CTP. In other words, CTP is our
"Unique Selling Proposition" -- so we stayed focused on
perfecting that formula.
Because without CTP, there is no M.
And THAT is why small-business-ecommerce is in a state of
churn and burn -- most people start wrong, never get the
CTP right, spend thousands on a gorgeous store...
... and die of starvation. Why?
No traffic. Wrong Process.
They put the shopping cart before the e-horse of traffic.
Not SBIers.
No, they get it right... from perfecting site concept and
content first, through to traffic-building and PREselling.
Now that we've got it right so that SBIers have all the
tools and process they need to "get" C-T-P right...
Now and only now...
We're ready to launch the "M" part of CTPM. Yes, it's time
to start rolling out the e-com modules.
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What Do Small Businesses *WANT* in E-com?
I monitor all questions that come into our SBI! owners from
the Web site (via http://question.sitesell.com/). Here's a
typical sample of the most common question that we see...
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I want to start my own business that offers
customers several products at low prices.
Tell me more about your shopping cart.
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Yup. By far, the questions relate to MONETIZATION.
I know that "collecting the money" is the sexy part, the fun
part. But it's also the easy part. It HAPPENS if you
master C-T-P... and ONLY if you master C-T-P.
The C-T-P-M focus of the site is pretty clear...
http://buildit.sitesell.com/
C-T-P is the core, the key to success. And yet...
It's almost as if folks say "yeah-yeah, but what about your
shopping cart?"
And that brings me to the top of the "M" wish list.
A "shopping cart."
I'm amazed at how powerful the demand for a shopping cart is.
But there it is. At least 30% of our inbound questions
via question.sitesell.com relate to the shopping cart.
Listen to your customer, I always say.
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Announcing The Buy-1-Get-1-Ecom-Free Promotion
As I was saying, listen to your customer...
Our first e-com launch is going to be, of course, THE BEST
shopping cart in all the land...
o three levels of power, depending on the user's needs
o integrates smoothly into SBI!
o provides several possible ways to "get the money" via
payment gateways such as authorize.net, Terra Payments,
PayPal, etc.
This news nicely sets up our next exciting announcement...
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The Buy-1-Get-1-Ecom-Free Promotion
Only CURRENT owners of SBI! will receive 3 FREE months of
"Level 1" SBI! E-commerce, as well as LARGE discounts off
"Levels 2 and 3" (LEVEL 1 is all most folks will want).
So purchase SBI! *NOW* and get E-com Free for 3 months
(subject to the usual transaction fees by your processor).
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We're already offering the $100 "Try It" rebate, and a
reduced-price 6 month (actually 8 months when you include
the 2 free months) payment option, AND NOW...
A very special offering that will be made ONLY
to those who own SBI! at the time of the launch...
Buy-1-Get-1-Ecom-Free
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Bottom Line...
If you own SBI! at the time we launch e-com, you'll get
Level 1 SBI! E-commerce for free, for three full months...
a great way to start. And/or the higher Levels at a reduced
price.
E-com's coming.
Buy-1-Get-1-Ecom-Free.
http://buildit.sitesell.com/
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~~~~~~~~~~~~~~~~SiteSell Discount Directory~~~~~~~~~~~~~~~~~
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http://www.sitesell.com/discount-directory.html
Please bookmark this page -- it's the only page that you
will EVER need to buy SiteSell products at an owners-only
discount. For owners of SiteSell products ONLY, it provides
discounts on SiteSell products.
SiteSell Discount Directory
http://www.sitesell.com/discount-directory.html
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Back issues available at...
http://www.sitesell.com/edge/backissues.html
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WANT TO CHANGE THE E-MAIL ADDRESS AT WHICH YOU RECEIVE THIS?
http://www.sitesell.com/change-email.html
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SiteSell Support...
http://support.sitesell.com/contact-support.html
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Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2004 SiteSell.com
Hudson, Quebec
Canada J0P 1J0
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