Sales from the EDGE
Back Issue #056
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Sales from the EDGE Issue #056
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Sales from the EDGE
Cutting Through The Clutter
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From time to time, the EDGE publishes important updates.
Sent ONLY to SiteSell product owners, the EDGE cuts through
the "white noise" of Web selling, covering only the
important developments that you NEED to capitalize upon.
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August 17, 2004
Issue #056
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SiteSell Value Exchange
If you have NOT yet submitted your site,
you're letting Search Engine rankings go
to your competitor. There's no charge...
http://value-exchange.sitesell.com/
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TABLE OF CONTENTS
o NEWS FROM THE SITESELL EDGE...
1) PRE-launch Celebration!
3 Free Months of SBI!, Until August 19, 2004
--
o FEATURED ARTICLES...
1) SBIers *STAR* In Success Books!
2) my-sbi-journey.com
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~~~~~~~~~~~~~~~~~~~~~~~~~~NEWS~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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PRE-launch Celebration!
3 Free Months of SBI!, Until August 19, 2004
"Store Build It!" is going to be the most amazing/powerful
combination of C-T-P and best-in-world store-selling online.
And LAUNCH DATE is official...
Thursday, August 19, 2004. Yes... day after tomorrow.
Site Build It! introduces Store Build It!
East meets West.
Ying meets Yang.
C-T-P meets M.
One-third of questions from PRE-owners that arrive from
question.sitesell.com involve "shopping cart" or "online
store" or "catalog" -- it is by far the most popular
monetization model on the Net. Many EVEN think
(mistakenly) that an online store *IS* e-commerce.
The sad part is that 98% die and give up within a year. Why?
Putting up a store is hard enough.
But what's the point, if you don't have an ongoing,
evergrowing, source of free, targeted, PREsold traffic?
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The extra-super-duper-good news is that since most fail, and
since store-building is such a widespread request, this is a
HUGE opportunity for you to build your own successful business.
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So why *WILL* Store Build It! (StBI!) stores succeed?
"C-T-P meets M" -- that's why.
On Thursday, August 19, you'll see what I mean.
We're so serious about C-T-P before M that SBIers have to
have at least 1500 visitors per month before they can order
and use Store Build It!.
Yes, we're still giving folks who own SBI! (by launch date)
3 free months of Store Build It!. They, like everyone else,
will have to build C-T-P first. It's the only way that
their store, or any other monetization model, can succeed.
The last thing we want is thousands of abandoned stores, or
even worse... people working on stores when they have not
taken care of their C-T-P business first.
To further help SBIers reach that target, we're giving 3
free months of Site Build It! to everyone who owns SBI! AS
OF THE DATE WE LAUNCH... August 19, 2004.
Up until now, many SBIers have used SBI! for 2 or even 3
years without renewing. We promised "no renewals" until we
launched this. And now, to celebrate, and to give everyone
enough time to build their traffic up to the level where
they can order StBI! (or to qualify for 3 free months of the
Starter level of StBI!, our current offer on the site)...
We're giving everyone THREE FREE MONTHS of Site Build It!.
Yes, even those who "expired" a year or two ago.
And even those who buy last month...
... or today
... or August 18.
(Maybe even 'til August 19 if we launch at NIGHT! ;-) )
But the MINUTE we launch, this pre-launch celebration gift
disappears. So tell your friends and check out the site
for more information...
http://buildit.sitesell.com/
C-T-P is about to meet M in the biggest show-stopper launch
of the year! And until then, we're offering all existing
SBI! owners an additional free 3 months to celebrate! :-)
C-T-P meets M.
Soon, you too will be saying...
"Why the heck am I paying all
this money for a Yahoo! store."
There is absolutely NOTHING like this C-T-P-M combination.
Take advantage of this 2-day special offer now...
http://buildit.sitesell.com/
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~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~~
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SBIers *STAR* In Success Books!
Congratulations to Jim Nelson of jugglenow.com. He is one
of ten highly successful Netrepreneurs who are interviewed
in a new book, "Success Alert," by John Evans...
http://www.successalert.com/
(Don't be put off by the copy on the site, which is a touch
hypey. We know from experience that copy like this does
sell. The trick as you grow into a larger company is to keep
the Conversion Rate efficiency while "growing" your copy
somewhat more subdued.)
If you are looking for a little inspiration from those who
have "been there, done that, and won"... it's a good read.
And John Evans himself is an interesting story, a chap who
has put together quite a team and caused a stir online.
John's a relative newbie to Net marketing. His e-book is
priced reasonably at $47. And best of all, he really does
pull out some useful information, ideas, and approaches from
the folks he interviews.
Strikingly, Jim Nelson easily gets the most return for the
least amount of effort and expense. When you look at it
from that larger perspective, the entire book is a wonderful
testimonial to the power and efficiency of SBI!
When I e-mailed Jim to congratulate him, he told me a really
surprising story... Jim was ALSO interviewed for ANOTHER
prominent "secrets of success" product, but his story was
never published. Jim explains...
--------------------------------------------
Mr. X (his staff) did a very detailed
interview with me. And after talking in depth
about SBI, I got a polite letter saying
"Sorry, we made a mistake, we really don't
have room for you it seems." He gave me a
couple of their expensive programs (that I
don't use) as a "thank you for your time, but
we don't want to talk about SBI." (No, he
didn't actually say it in those words.)
--------------------------------------------
-----SIDEBAR-----
It's not important WHO this is -- so let's
just call this prominent marketer "Mr. X."
I'm not trying to embarrass anyone here.
Just warning you to be careful out there.
-----SIDEBAR-----
Interestingly, we noticed that successalert.com is an SBI!
site. But John's not really using it in the way we intended.
So I'm going to have to chat with him about that one. ;-)
Anyway, on with this strange, winding trail...
Jim's anecdote about Mr. X made me remember an e-mail that
we received from Phil Davies, who owns the SBI! site,
exercise-equipment-review.com. Phil was interviewed in
2003 by the Mr. X staff. His story WAS published in this
rather expensive "success secrets" product. But Phil wrote
us with this staggering story...
--------------------------------------------
Hi,
Just thought you'd like to know my SBI site
is featured on Mr. X's success secrets site
this month. I was asked a lot about what
software I use to promote my site and I think
they found it hard to believe that I only use
one product... namely SBI. I mentioned SBI
several times in the interview, explaining
what it does but as I suspected they edited
it out for the final interview.
Phil Davies
phil@exercise-equipment-review.com
--------------------------------------------
And more recently...
Judd Burdon, who is in charge of answering questions from
pre-owners of SBI! to see if SBI! is right for them, wrote
to tell me about Jerome Freedman's Jewelry by Mala. It
seems that Jerome has two sites...
jewelsbymala.com -- non-SBI! site created Oct 2003
-- Alexa 430,000
jewelrybymala.com -- SBI! site created Jan 2004
-- Alexa 429,000
It also turns out that Jerome was recently interviewed by
Mr. X's staff. And guess what?
Yup, not a mention of the SBI! site by the newsletter that
supposedly gives (or sells) ALL the success secrets of the
successful. Judd had already published a more informative
case study on Jerome. So let's give you the REAL secrets...
http://www.sitesellexperts.com/jerome-sbi-story.html
--
Now... understand that Mr. X's product costs approximately
$200 per year, and it's only "reason to be" is to sell the
success secrets of those who make it, big, online.
And yet... they hide the SBI! "secret" which is the biggest,
most important secret they could tell their clientele.
They are now tele-marketing "1-on-1 mentoring"... at the
low, low price of $3-10,000!
Wow! SBI! saves you over $9500! ;-)
Be careful out there.
--
Bottom line...
It's nice to read about the success secrets of others. They
usually use a rather complicated collection of expensive
tools, are tech-savvy or hire tech-savvy folks, and often
have special skills that the average business person can't
duplicate. But John Evans DOES deliver the goods...
It's interesting to read 10 different stories and REALLY get
the information you're expecting to get. Once you've read
10 good case histories/interviews like this, you really
don't need to read a whole bunch more. You'll get some good
ideas, hopefully absorb and be inspired by that winning "can
do" attitude, and continue to move forward faster and faster
and FASTER with SBI!... inspired that you, too, can indeed
do it. After all, you're starting with the biggest, most
important "secret" that any small business person could want.
With SBI!, you really CAN. All you have to do is...
Do it! :-)
------
P.S. Are you wondering why Mr. X suppressed SBI!? Well, he
wouldn't want to remove the mystery of what it REALLY takes
to succeed online, would he?
Now that I think about it, these "success secrets" books may
be in a bit of trouble. It's going to get boring...
Interviewer: "So, to what do you attribute your success?"
Netrepreneur: "Uh, I use SBI!."
Interviewer: "Oh. Thank you."
So... if you're looking for a good read, check out John's
Success Alert book now... while it's still interesting.
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my-sbi-journey.com
Marc Liron, yes he of updatexp.com fate, wrote to tell me
about a new site he was working on...
http://www.my-sbi-journey.com
I was blown away, even though it's "early days." I asked
him if he would be so kind to write a brief note for you
about why he started this site. He kindly obliged...
----------------------------------------------------------
By Marc Liron
Back in January 2003, when I purchased my SiteBuildIt!
subscription, I had no idea the effect it would have on my
life. But here I am 20 months later just getting ready to
work FULL TIME on various SiteBuildIt! projects.
During this 20 months, I have enjoyed great success with
http://www.updatexp.com/
Ken has told my story at
http://case-studies.sitesell.com/#MARC
And you'll see that I'm rather obsessive. I've updated
the SiteSell team step by step, also available at that URL.
I became a Certified SBI Webmaster to help others build
their businesses online. I also received the Microsoft MVP
award in Digital Media, of which there are only around 50
awardees globally. (SiteBuildIt! played an important part in
this as it significantly raised my "profile" online.)
With all this experience of SiteBuildIt! I have been looking
at ways of sharing the "tips" and "techniques" that I am
personally using to build my business online. And so a new
SBI! site was born.
http://www.my-sbi-journey.com
Using a combination of audio and video, I am putting online
the "tips" and "techniques" that are working for me. Kind of
like a personal SBI laboratory. You see as a "techie" I like
testing different technologies and 3rd party products with
SiteBuildIt! to see if I can increase my targeted traffic.
With between 10,335 and 14,131 visitors DAILY in July 2004
and over 21,000 newsletter subscribers, these tips and
techniques ARE helping.
Some stuff that I add to SBI! WORKS and some does NOT. What
I am documenting at http://www.my-sbi-journey.com is the
stuff that WORKS.
There is NO "theory" on this site.
No "hyperbole" or salesmanship.
Just the stuff that works.
It is also explained in non-technical terms! Over the coming
months I am going to be releasing more "tips" and
"techniques" that I have been testing. Using RSS with
SiteBuildIt! is just one great example.
I am really excited about the future with SiteBuildIt!. The
Sitesell team are constantly releasing more updates,
improvements and totally new tools! Once I have had the
opportunity to test those, too, I shall be updating
http://www.my-sbi-journey.com with information on how, as a
successful SBI'er, I am using them to build my business!
And this is all information you can use on YOUR sites,
whether you use SBI! or not (of course, I simply have no
idea why anyone would not). SiteBuildIt! has helped me
develop an income by building a growing business online. I
hope that some of you find that the information available at
my new site will help and inspire YOU too.
Kind Regards
Marc Liron
SBI Webmaster
Microsoft MVP
http://www.updatexp.com
http://www.my-sbi-journey.com
---------------------------------------------------------
Great story, and great site, Marc. When folks help other
folks to succeed, the world is at its best.
Now, speaking of helping others, and success secrets, let's
take a deeper look at the SBI! Case Studies Site, which
features detailed stories told by successful SBIers, one in
every single category of small business.
One of these stories certainly applies to you, but today
that's not the point. Just read their stories and look for
the common threads... enthusiasm, determination, optimism,
winning attitude (without "entitlement"). etc.
Over the years, we've seen hundreds of thousands of small
business people buy our books and Site Build It!, subscribe
to our zines, take our Masters Courses, etc. That kind of
exposure to the complete range of the human condition led me
to wonder why some people succeed wonderfully, while others
seem to spin their wheels.
So I've been drafting a few thoughts...
http://www.sitesell.com/why-people-fail.pdf
-----SIDEBAR-----
This has been a personal side-project. I
believe that we can help some people who
fail, but only some. This little booklet is
rough, but it's my first draft at this final
attempt. Please let me know what you think.
Is it worth polishing? Too harsh? Support
will be gathering your comments via the
support form for feedback to me...
http://support.sitesell.com/contact-support.html
-----SIDEBAR-----
Think about this -- it's very hard to define what it takes
to succeed. That's why there is an endless supply of
success books. But what if we hit this question from the
opposite angle... eliminate "failure traits" and your
chances for success should go way, way up.
Especially if you use Site Build It! and Store Build It!. :-)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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SBI! URLs
---------
o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! is All About RESULTS...
http://results.sitesell.com/
o Proof? You Want Proof!
http://proof.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you...
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner...
http://question.sitesell.com/
-----------------------------------------------
Free SBI! Resources
-----------------------------------------------
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o Here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com
o SiteSell University: The Masters Courses
http://freetrial.sitesell.com/
-----------------------------------------
SiteSell.com's 5 Pillar Affiliate Program
-----------------------------------------
o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course? Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affiliates.sitesell.com/
---------------------------
SiteSell Discount Directory
---------------------------
o For owners of SiteSell products ONLY, it provides
discounts on SiteSell products.
http://www.sitesell.com/discount-directory.html
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2004 SiteSell.com
Hudson, Quebec
Canada J0P 1J0
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