Sales from the EDGE
Back Issue #060
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Sales from the EDGE Issue #060
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Sales from the EDGE
Cutting Through The Clutter
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From time to time, the EDGE publishes important updates.
Sent ONLY to SiteSell product owners, the EDGE cuts through
the "white noise" of Web selling, covering only the
important developments that you NEED to capitalize upon.
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November 12, 2004
Issue #060
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SiteSell Value Exchange
If you have NOT yet submitted your site,
you're letting Search Engine rankings go
to your competitor. There's no charge...
http://value-exchange.sitesell.com/
--
The Ultimate E-commerce Search Tool... FREE
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
o every search you could ever want, all in one spot
o advanced searches "pre-packaged," ready to go
o constantly being refreshed with the best
From keyword brainstorming and research to the ultimate
online reference library, it's all here. Keep it open in the
upper corner of your monitor, for 24 x 7 access and instant
info-mining of the Web.
http://searchit.sitesell.com/
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TABLE OF CONTENTS
o NEWS FROM THE SITESELL EDGE...
1) What's New At SBI!?
Oh... Not Much ;-)
--
o FEATURED ARTICLES...
1) How To Optimize For The Newly Launched MSN Engine
(A P.S. To "The Long Term Future Of Free CTPM Traffic")
**************************IMPORTANT*************************
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http://www.sitesell.com/whitelisting.html
To ensure that YOUR customers/leads/affiliates/readers never
miss an e-mail from YOU, get the free "Deliver My Mail"...
http://deliver-my-mail.sitesell.com/
============================================================
~~~~~~~~~~~~~~~~~~~~~~~~~~~NEWS~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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---1---
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What's New At SBI!?
Oh... Not Much ;-)
The launch of MYCPS! is absolutely monstrous, with feedback
universally proclaiming it to be...
"THE most important book you'll ever read"...
NOT just "the most important book on writing for the Net."
And it's NOT another book on writing "riveting sales copy."
It is, put quite simply...
"THE most important book you'll ever read."
If you missed last week's issue...
http://www.sitesell.com/edge/backissues-059.html
.... please read it and then get the book that you simply
cannot succeed without.
http://mycps.sitesell.com/
As I write this, a letter came in...
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Hi Ken,
I have just finished reading, "Make Your
Content PREsell!" and am speechless.
The piece is simple amazing. The flow, the
graphics, the copy -- all flawless. I don't
think I have ever experienced this level of
quality before. Its very, very impressive!
Show MYCPS! to our children??
My daughter, Alison, is starting an event
planning business, and my son, Brian, is
starting a marketing business with a college
friend. Both will have copies of MYCPS! by
week's end. And both are getting SBI sites to
promote their businesses online.
Now, I need to make a confession --
For months I have been wondering if there
might be something I could do to give back to
you and SiteSell. Please let me know if there
is anything I can do. I would be most
grateful.
Very Best Regards,
John Burch
http://www.drburch.com/
jburch12@msn.com
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Wow! You have no idea how that kind of e-mail keeps me so
excited about Site Build It!. It's a powerful tingle to
know we are impacting people's businesses, and therefore
their lives, in such a positive manner.
And please allow me to address one point in that e-mail
where I interpret that he'll be buying MYCPS! for his
children. I had said this in our launch issue of MYCPS!...
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If you don't insist that your children READ this book,
you're doing them a disservice.
-----SIDEBAR-----
Review it with them and learn together!
This is one of the single best things you can
do for your children, because trust me...
The educational system isn't doing it.
-----SIDEBAR-----
If you don't tell YOUR friends and colleagues the same
thing, you're doing THEM a disservice.
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I didn't mean to suggest that folks BUY more copies for
their children. So please do MAKE AND GIVE copies to your
children. I'm appalled at how badly people write, and it's
not getting better in our schools. It's my small way of
empowering YOU to do something about it.
Normally, I insist on valuing the Intellectual Property of
others. So if anyone wants to do a friend or colleague a
favor, that person should be willing to pay the $9.95. But
please, FEEL FREE TO GIVE IT to your children.
-----
Other than MYCPS!? Things have been pretty quiet, boring
even, around here. ;-) A few things worth mentioning...
--
1) SBI! Forums -- a private forum for SBIers only. This
forum is visited by thousands of motivated, interesting and
helpful SBIers each and every day. Their sole goal? Help
and be helped. What an amazing resource!
And now... we cull the best posts and include them as
DebsTips in our near-weekly SBIX (which really is the only
e-zine you'll ever need to read). Debs recently demo'd an
experiment in Google AdSense ad placement and proved how to
triple ClickThrough Rate. Only in SBIX.
--
2) New Searches in Search It!
We recently added 10 new searches to Search It!, including a
couple of truly mind-blowing ones. (How would you like to be
able to pull back the SUPPLY data (i.e., how many Web pages
provide content) for up to 1,000 keywords at a time?
Check it all out, free, at the only ecommerce-related search
tool that you will ever need...
http://searchit.sitesell.com/
I ask only one favor in return for this free, unique tool
(that you'll soon find you can't live without)...
Tell a friend or colleague. Pay our favor forward. :-)
http://searchit.sitesell.com/
--
3) NEW! results.sitesell.com
The new results.sitesell.com site is up. And every site
tells a story... actually results.sitesell.com is literally
full of hundreds of happy stories. Which is why we put so
much time and energy into rotating sites in and out.
As you can imagine, results.sitesell.com is not a 10-minute
update. Pruning it down to even 400 sites and then putting
the page together is, to say the least, arduous. But...
When I review some of these sites, I realize that I'd pit
the 400 sites on this page vs. the entire DMOZ directory.
Heck, Google should give BIG points for making it here! :-)
Each time we do this, we come across an amazing number of
neat little sites and great stories. Here are three...
How SBI! changes lives for the better...
http://www.highgearpersonalhealth.com/AboutWebmaster.html
A good example of a site selling a service...
http://www.english-to-russian-translation.com/
And a local business site... http://www.eslottawa.com/
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SBI! is All About "Profitable RESULTS"
No traffic = No profits. SBI! OVERdelivers on both.
Here's one way to look at SBI! results...
http://buildit.sitesell.com/sbi-businesses/traffic-alexa.html
And here is another... hundreds of successful SBIers...
http://results.sitesell.com/
And if you want yet more proof of success...
http://proof.sitesell.com/
Then ask yourself...
******************************************
"Have I ever seen any other small business
'Web host' PROVE success like this?"
******************************************
(Remember... they WOULD if they COULD.)
Your answer should tell you what to do, ASAP.
It's THE most important decision of your business life.
Get SBI!.
Thank me later. :-)
http://buildit.sitesell.com/
-------------------------------------------------------
Come to think of it, we have been rather busy. SBI! just
keeps on getting better and better, with no price increase.
************************************************************
~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLE~~~~~~~~~~~~~~~~~~~~~~
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---1---
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How To Optimize For The Newly Launched MSN Engine
(A P.S. To "The Long Term Future Of Free CTPM Traffic")
A while back, I talked about the long term future of CTPM
traffic. If you missed it, it was an important article
since it directly impacts your long term profitability...
http://www.sitesell.com/edge/backissues-058.html
("The Long Term Future Of Free CTPM Traffic... A Brief
Follow-Up On A Bright Future")
I'd go so far as to say that those who use SBI! to execute
the C-T-P-M process are actually about two light years ahead
of the SEO experts, who constantly fret over exact keyword
densities and a thousand other minutiae, trying to SIMULATE
reality and meet the engines' algorithms.
WHY are SBIers light years ahead?
Because they start *AT* reality! No point in going into the
details, because it's all on the site...
http://ctpm.sitesell.com/
.... as are the results (always remember, no other company in
the world provides proof of success the way we do -- they
WOULD if they COULD)...
http://proof.sitesell.com/
In any event, I received this e-mail recently, which opened
up the whole issue of MSN's impending launch of their very
own Search Engine. And what did all this prove to me?
That "The Long Term Future Of Free CTPM Traffic" is indeed
very, very rosy. Let's see what I mean by showing you the
letter, and then looking at the MSN's latest beta...
------------------------------------------------
Ken I love you !!!!!!....
I just have finished to try the new MSN
search engine like you have written...
Amazing !!... I can't believe it !! As your
suggestions, I have tried to search some
keywords about my site :
life teaching - I'm first in 51,496,919 results!!
teaching tool - I'm third
education online - Results 21-30 of about 219,093,209!!
GASP !!!... You Ken and your Sbi product are
great !!! I'm not sure if I will be first in
future, but these results have really
impressed me, thanks !!
Massimo D'Amico
http://www.education-online-life-teaching-tool.com/
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Massimo was writing in response to an article in the Site
Build It! Xpress e-zine, in which we covered the new MSN
release (at that time). They have JUST released an even
more up-to-date version, with 5 billion pages now indexed...
http://beta.search.msn.com/
--
Our original article (on the earlier beta release) included
VERY detailed information on how to optimize SBI! sites
specifically for MSN. And now that the new beta is out,
we'll address optimization again. The gist of all the
tweaking that has to be done for MSN Search is...
Uh... nothing. At least, that's true for SBI! owners. Just
sit back and enjoy the results. That's the bottom line of
SBI! and its CTPM process. Follow the Guide. Create great
content that meets SBI!'s "Analyze It!" requirements. Work
for links and, once you're at 20 pages, register for Value
Exchange (it's all in the Guide!).
If you do this, if you keep it REAL, if you build great
content and follow the Guide and Analyze It!, you almost
can't miss. The bottom line is... SBI! works.
You're going to be seeing a lot of SEO experts talking about
how to optimize for yet another engine. Whether "META
keywords" tags are important. How about "off-page"
criteria? And on... and on... and on.
Our answer to all that?
C-T-P-M.
-----
Let's look a bit more closely...
MSN has built their own engine, from the ground up. Unlike
Yahoo!, which merged several technologies onto Inktomi, the
new MSN really is brand-spanking-new. It has 5 billion
pages, which explains why Google announced yesterday that
THEIR index has grown to 8 billion!
MSN's latest (and last?) beta release puts it VERY close to
launch date. The instant it does, it will become one of the
"Big 3," with Yahoo! Search and Google being the other 2 in
this elite grouping.
-----SIDEBAR-----
It's the "Big 4" if we include Ask Jeeves/Teoma as #4.
-----SIDEBAR-----
MSN's latest beta release is at...
http://beta.search.msn.com/
Test it yourself, for your own site.
I tested it for a few of the most important keywords of my
daughter's SBI! site, anguilla-beaches.com. (I'll leave it
to her to do the rest of the checking -- heck, it's not like
she pays me or anything.) ;-)
Anyway, I tested for her most important words...
Anguilla -- #2 (out of 10,119,197 containing "anguilla")
Anguilla villas -- #5, #6
Anguilla real estate -- #1, #2
Anguilla beaches -- #1, #2, #9
Anguilla art -- #1, 2, and #6
offshore corporation -- #3
offshore companies -- #12
-----SIDEBAR-----
Those last two are also incredibly
competitive, earning her a great deal through
Google AdSense, and we were not even TRYING.
At first, traffic visited those pages from
other pages. Now, as her site grows in
strength, she's scoring for words that are
more and more competitive.
-----SIDEBAR-----
So what did she do to get these excellent results (which are
even better than she gets at Google and Yahoo!, where she
was already doing very well)?
Nothing. Not a blasted thing. Nada. Rien. Zip.
And that's the whole point of SBI!. Create great content.
Make sure it fits with Analyze It!'s assessment (experiment
a bit, as outlined in the Action Guide). Then...
Do NOT tweak -- you'll be far better off with more content
than constantly trying to keep up with the latest engine's
algorithms. "SIMULATING reality" is a sucker's game that
dooms you to the SEO treadmill -- keep it REAL, and win.
Clearly, that is truer now than ever, with MSN about to add
one more important Search Engine into the mix.
Be careful about what you read in the coming weeks...
You'll be reading all kinds of Search Engine Optimization
gurus explaining/selling all kinds of strategies and tools
for optimizing specifically for MSN. Heck, I wouldn't be
surprised if some of them even go back to the old strategy
of creating a different site, one for each engine!
Instead, SBIers keep it real. And so, as things change, we
STILL do well. We do BETTER actually, and I expect that to
continue. With 4 big engines, and with the algorithms
becoming more and more complex, they are all becoming
better at recognizing REALITY.
It's so much simpler and more pleasant, more genuine and
rewarding, to focus on content and business, rather than
contemplating the exact keyword density in our navels.
As I write this, the MSN beta search is very slow. Know
why? Two reasons...
1) It's beta. So they probably aren't devoting full
hardware to it yet.
2) The SEO guys are working 24 x 7 trying to figure out all
the variables, hitting MSN thousands and thousands of times.
I did the 7 searches you see above. Then I wrote this
article. I don't even check Nori's rankings any more.
Neither does she. She writes a good page. I help her
improve it for HUMANS, not for engines. Then she builds it.
----SIDEBAR-----
You can get the same advice I give my
daughter, by the way...
http://mycps.sitesell.com/
----SIDEBAR-----
Yes, there are things that you do have to get right at the
engines. And SBI! leads you through those by the hand.
But do you know the "razor blade" that separates SBIers from
the rest of the pack... including most SEO experts?
Human behavior.
SBI! sites are real. They smell real. You visit and you
know that a real person knows his "island of expertise" and
loves it. That is what PREselling is all about.
After that, human behavior tells the engines all they need
to know. SBI! sites attract inbound links. They result in
longer stays away from the engines (remember the old Direct
Hit technology -- it's still an important off-page factor).
Bottom line? SBIers have all the pleasure, AND all the
effectiveness of BEING real, instead of the tedium and
ineffectiveness of SIMULATING reality.
That's all. You see, I'm a business person. SBI! delivers
so I don't have to worry about all the fine SEO details.
I can almost guarantee you that Nori and I spend less time
on SEO'ing our pages than anyone reading this. Most of the
time, Nori doesn't even "Analyze It!." (I know because of the
occasional fundamental boo-boo she makes that Analyze It!
would never let pass.)
-----
Take This "Attitude Test"...
Are you worried about "yet another" major Search Engine? All
the work and bother of tweaking and tracking for one more
engine? If so...
You are on the wrong path.
The more engines, the merrier. The basic SBI! principles
will continue to stand us in good stead for years to come.
SBIers will score well at 2 or 3 out of the 4 engines at any
given time (as a worst case), assuring a steady flow of free
traffic... the lifeblood of any small business.
Meanwhile the "SEO pros" sweat over new engines, Google
Dances, Yahoo! Burps, and now they get to worry about how
many keywords they can fit onto the head of the MSN pin. ;-)
Instead, keep your life simple and fun, REAL and REWARDING.
http://buildit.sitesell.com/
http://traffic.sitesell.com/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************BRAND NEW***************
Make Your Content PREsell!
EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. MYCPS! shows you...
1) how to write to COMMUNICATE
2) how to develop your own "voice" with flair and substance
3) how to spin your site/biz/self into a unique position
4) how to honestly convince people to trust and like you.
No other book in the world shows you how to do this. We
live in a world where communication is the #1 skill set of
value. Without that skill, you're doomed.
http://mycps.sitesell.com/
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SBI! URLs
---------
o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! Is All About RESULTS...
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you!
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
----------------------
SITESELL.COM HOME PAGE
----------------------
o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map.
http://www.sitesell.com/
-----------------------------------------
SiteSell.com's 5 Pillar Affiliate Program
-----------------------------------------
o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Masters Course? Get your PhD, Free!
And earn substantial lifetime income at the same time.
http://affiliates.sitesell.com/
---------------------------
SiteSell Discount Directory
---------------------------
o For owners of SiteSell products ONLY, it provides
discounts on SiteSell products.
http://www.sitesell.com/discount-directory.html
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Free SBI! Resources
-----------------------------------------------
o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
--
And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
-----------------------------------------------
SiteSell University: The Masters Courses (Free)
-----------------------------------------------
SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block.
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters how to run the BUSINESS of Webmastering...
While using, of course, the ultimate PRODUCTIVITY tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
The following course is offered via e-mail only...
o InfoProducts Masters Course
Brainstorm, create, produce, and sell your
very own infoproduct online.
tims@sitesell.net
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Back issues available at...
http://www.sitesell.com/edge/backissues.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
WANT TO CHANGE THE E-MAIL ADDRESS AT WHICH YOU RECEIVE THIS?
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SiteSell Support...
http://support.sitesell.com/contact-support.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2004 SiteSell.com
Hudson, Quebec
Canada J0P 1J0
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