Sales from the EDGE
Back Issue #061
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Sales from the EDGE Issue #061
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Sales from the EDGE
Cutting Through The Clutter
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From time to time, the EDGE publishes important updates.
Sent ONLY to SiteSell product owners, the EDGE cuts through
the "white noise" of Web selling, covering only the
important developments that you NEED to capitalize upon.
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December 21, 2004
Issue #061
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SiteSell Value Exchange
If you have NOT yet submitted your site,
you're letting Search Engine rankings go
to your competitor. There's no charge...
http://value-exchange.sitesell.com/
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*** The Ultimate E-commerce Search Tool... FREE
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
o every search you could ever want, all in one spot
o advanced searches "pre-packaged," ready to go
o constantly being refreshed with the best
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for 1000 keywords AT A
TIME... IT'S ALL HERE. Keep it open in the upper corner of
your monitor, for instant 24 x 7 access Web info-mining.
http://searchit.sitesell.com/
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*** SiteSell RSS Feeds
From the how and why SiteSell manages its sites to Ken's
forum posts to an up-to-date listing, plug into SiteSell...
http://rss.sitesell.com/sitesell-rss-feeds.html
More info on RSS at...
http://rss.sitesell.com/
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TABLE OF CONTENTS
o NEWS FROM THE SITESELL EDGE...
1) What's New At SBI!?
Oh... Not Much. Again. ;-)
2) Give The Gift That Keeps On Earning
The Buy-1-Get-1-Free Is Back On!
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o FEATURED ARTICLES...
1) "The Tao of SBI!"
Why SBIers Beat Pro SEOers Now...
AND Even More In The Future
2) A New Web Site...
The *ONLY* One You'll Ever Need For RSS
**************************IMPORTANT*************************
Filtering software may prevent you from receiving some
important SiteSell communication. To ensure that you never
miss an e-mail from us, please follow these tips...
http://www.sitesell.com/whitelisting.html
To ensure that YOUR customers/leads/affiliates/readers never
miss an e-mail from YOU, get the free "Deliver My Mail"...
http://deliver-my-mail.sitesell.com/
============================================================
~~~~~~~~~~~~~~~~~~~~~~~~~~NEWS~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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What's New At SBI!?
Oh... Not Much. Again. ;-)
Seems like only one issue ago that I did an article listing
all the new features at SBI!... all at no price increase.
Wait, it WAS last issue. Well, I'm back this month with
more big releases, all at no added price...
1) Manager v1.8 and Action Guide Launch
This is the most exciting release, a major one for SBIers.
The new Manager has a ton of goodies, including Super-
Brainstorming and a brand new, completely updated Action
Guide. We've trimmed the size of the Action Guide by 67%
AND integrated it into the entire set of 70+ SBI! modules in
a easier, breezier way to pick up SBI! and make it happen.
http://buildit.sitesell.com/manager/v18-features.html
2) New Colors in the Look & Feel Builder
Users now have a possible 40,000+ color combinations. And
coming this week, a whole bunch of new fonts and textures.
Together with new templates (and more to come once we
announce the winners of our iDesign contest -- top prize =
$2500), the SBI! Look & Feel builder is state of the Net.
3) Search It!
We've added 14 new searches. They are all great, widening
this all-encompassing and invaluable e-commerce search tool.
Which of the new searches are the most exciting?
Glad you asked... :-)
i) Google Multiple Keyword SUPPLY -- get SUPPLY
data for up to 1,000 keywords with a single search!
ii) Find highly targeted hubs and directories for
your site, and then submit links to your site. This is a
tremendously high-yield way to build Link Popularity.
It's all at Search It!...
http://searchit.sitesell.com/
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Yup, we have been rather busy. SBI! just keeps on getting
better and better, with no price increase.
Speaking of price increase... would you believe we are
virtually cutting it in half? Yes, the Buy-1-Get-1-Free is
back on!
Now you can play Santa and give a free SBI! to a friend or
relative... or save it for yourself. More on this...
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Give The Gift That Keeps On Earning
The Buy-1-Get-1-Free Is Back On!
Well...
"Will they, or won't they?"
The answer up to now has been "Only Ken knows."
And Ken does not want to play the part of the Grinch. ;-)
So...
"Buy-1-Get-1-Free" Is *ON* now. Until midnight Dec. 25...
Buy one site. Play Santa and give another one, free, to a
friend or child... or parent!
Or keep it as a gift to yourself. (Hey, you deserve it!)
This year, though, to keep it under control, we're putting
two limits on Buy-1-Get-1-Free...
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1) Maximum of 1 order per customer.
2) If you like, you may "save" this gift and start your
second SBI! site whenever you like (*but no later than 9
months from date of purchase*).
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If you've been thinking about getting an SBI! for yourself
or a relative, now's the time. Team up with a friend or
give one to a son or daughter or parent.
Have two children? Give one to each...
SBI! is the ultimate way to change a life.
What better gift than the one that keeps on earning! :-)
Or, as one SBIer wrote recently, this is...
"The Gift Of Independence"
Full details are on the Order Page...
https://secure.sitesell.com/build/order.html
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~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLE~~~~~~~~~~~~~~~~~~~~~~
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"The Tao of SBI!"
Why SBIers Beat Pro SEOers Now...
AND Even More In The Future
A short while back, I noticed a superb question in the
searchenginewatch.com forums about "competition" numbers. We
call that concept "SUPPLY" -- it's the number of Web sites
that supply content about a given keyword. He was asking
what to make of it, wondering about its value. So I decided
to help him out a bit. (We did, after all, invent the
entire concept of Keyword DEMAND, SUPPLY, and PROFITABILITY)...
http://forums.searchenginewatch.com/showthread.php?p=26206#post26206
One person, Marcia, offered an excellent reply. So I built
upon that, but this time lobbed a grenade (or what I thought
would be a rather fun-and-explosive grenade) into the midst
of a bunch of SEO experts...
http://forums.searchenginewatch.com/showthread.php?p=26256#post26256
I basically explained why the SBI! approach of "keep it real" is
so much better and more effective, now AND ESPECIALLY
long-term. I expected to get fried... blasted... toasted.
Read the rest of the thread, starting with mine...
http://forums.searchenginewatch.com/showthread.php?p=26256#post26256
... right to the very painful end.
Nope, they didn't get it. After you read the above, please take
this IMPORTANT-FOR-YOUR-SUCCESS test...
1) Do YOU understand what I wrote? If so, you "get it."
2) Do you understand what THEY wrote? If not, BETTER! ;-)
I was staggered...
I could not believe the rest of the thread that followed my
post... Numbers, numbers, numbers. It's as if they fail to
realize that HUMANS read Web pages. They don't understand
that it's the HUMANS that engines care about. This actually
turned out to be incredibly instructive for me, and leads me
to a bottom-line recommendation...
Do NOT waste your time on a second more of SEO. It's a game.
It dooms you to working too hard, on all the wrong things,
just to stay a step behind thousands of the smartest
minds on the planet at Google, Yahoo!, and MSN. Don't
"mimic reality." Instead, leapfrog SEOs by "keeping it
real." Yes, like I say in my posts...'
1) Plant enough hooks on the page to let the engines know what
each page is about. THAT is the SBI! 80-20 approach to SEO.
2) Build more and more and more related and high-value content
that delivers what humans want AND that passes "Analyze It!."
3) Build word-of-mouth buzz, add PPC... whatever ELSE is
relevant for your target market, and your business, and your
circumstances. And that's it. Remember this...
"Off-page criteria" is nothing more than how engines measure
human behavior AFTER a visitor clicks on a Search Results
Page to visit a site. It could be as short-term as how
quickly does that visitor return to the engine. Or it
could be as long-term as how many relevant links build up TO
that site over time.
SEOers are kidding themselves if they think they are
anywhere near what SEs really want.
But SBI! sites are EXACTLY what they want...
Relevant Reality.
Quality.
Happy searchers finding what THEY want.
The engines will only get better and better at figuring that
out. As they do, SEOers will have a harder and harder time
playing the game of "MATCH THAT ALGORITHM."
SBI! sites, though, will simply do better and better. As
one SBIer summarized the success of the C-T-P-M process,
it's almost mystical, magical, how well it works. Of course,
there is solid logic behind it. The bottom line is that SBI!
sites REALLY deliver, NATURALLY, what the engines want. But
on the surface, it's almost mystical. She called it...
"The Tao of SBI!" :-)
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A New Web Site...
The *ONLY* One You'll Ever Need For RSS
There's a new Web site at SBI!. Here's how it begins...
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Eighteen months ago (July, 2003), we created
a site about Google AdSense, a revolution in
the "Monetization of Content." It was as if
Google had designed "the perfect product" to
help small businesses monetize their content.
More specifically, Google AdSense fits Site
Build It! ("SBI!") and its C-T-P-M approach
like a "monetization glove."
Now we are on the threshold of another
revolution, this time in the "Distribution of
Content." And it does more than merely "fit"
SBI! and C-T-P-M...
This revolution leverages it.
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RSS (Really Simple Syndication) is an amazingly simple and
powerful technology, made needlessly complicated by techs
and marketers alike.
This site is the only one you'll ever need...
http://rss.sitesell.com/
As always, and just like McDonald's...
"We do it all for you."
But *WE* are trans-fat-free. :-)
Seriously, get started now...
http://rss.sitesell.com/
RSS revolutionizes the DISTRIBUTION of content the way that
Google Adsense revolutionized the MONETIZATION of content.
And just like AdSense, it fits the C-T-P-M model to a tee.
http://rss.sitesell.com/
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~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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***************BRAND NEW***************
Make Your Content PREsell!
EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. MYCPS! shows you...
1) how to write to COMMUNICATE
2) how to develop your own "voice" with flair and substance
3) how to spin your site/biz/self into a unique position
4) how to honestly convince people to trust and like you.
No other book in the world shows you how to do this. We
live in a world where communication is the #1 skill set of
value. Without that skill, you're doomed.
http://mycps.sitesell.com/
***************BRAND NEW***************
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! Is All About RESULTS...
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you!
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
----------------------
o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map.
http://www.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
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o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Masters Course? Get your PhD, Free!
And earn substantial lifetime income at the same time.
http://affiliates.sitesell.com/
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SiteSell Discount Directory
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o For owners of SiteSell products ONLY, it provides
discounts on SiteSell products.
http://www.sitesell.com/discount-directory.html
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
--
And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
-----------------------------------------------
SiteSell University: The Masters Courses (Free)
-----------------------------------------------
SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block.
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters how to run the BUSINESS of Webmastering...
While using, of course, the ultimate PRODUCTIVITY tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
The following course is offered via e-mail only...
o InfoProducts Masters Course
Brainstorm, create, produce, and sell your
very own infoproduct online.
tims@sitesell.net
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SiteSell Support...
http://support.sitesell.com/contact-support.html
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Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2004 SiteSell.com
Hudson, Quebec
Canada J0P 1J0
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