Sales from the EDGE
Back Issue #065
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Sales from the EDGE Issue #065
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Sales from the EDGE
Cutting Through The Clutter
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
From time to time, the EDGE publishes important updates.
Sent ONLY to SiteSell product owners, the EDGE cuts through
the "white noise" of Web selling, covering only the
important developments that you NEED to capitalize upon.
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April 28, 2005
Issue #065
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> Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
http://value-exchange.sitesell.com/
--
2) The Ultimate E-commerce Search Tool... FREE
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
o every search you could ever want, all in one spot
o advanced searches "pre-packaged," ready to go
o constantly being refreshed with the best
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for 1000 keywords AT A
TIME... IT'S ALL HERE. Keep it open in the upper corner of
your monitor, for instant 24 x 7 access to Web info-mining.
http://searchit.sitesell.com/
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TABLE OF CONTENTS
o NEWS FROM THE SITESELL EDGE...
1) Spring Has Sprung... We Have Spring Fever!
It's The May Day Madness $100 Special
2) New Searches At Search It!
3) Who Says There's No Such Thing As A Free LAUNCH?
Make Your Links WORK!
--
o FEATURED ARTICLES...
1) Secrets Of Success...
These Are Secrets That You CAN Do
(What The Others DON'T Tell You!)
2) The Fallacy Of Cheap-Quick-Easy
"Lure-Hook-Churn" Is The Silent Killer
**************************IMPORTANT*************************
Filtering software may prevent you from receiving some
important SiteSell communication. To ensure that you never
miss an e-mail from us, please follow these tips...
http://www.sitesell.com/whitelisting.html
*****THE BEST "FALSE-FILTER" SOLUTION*****
Simply sign up for our SiteSell Zines RSS feed...
http://rss.sitesell.com/zines.rss
--
And speaking of RSS feeds....
From the how-and-why SiteSell manages its sites to Ken's
forum posts to an up-to-date listing, plug into SiteSell...
http://rss.sitesell.com/sitesell-rss-feeds.html
More info on RSS at...
http://rss.sitesell.com/
============================================================
~~~~~~~~~~~~~~~~~~~~~~~~~~~NEWS~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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---1---
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Spring Has Sprung... We Have Spring Fever!
It's The May Day Madness $100 Special
From now until fast-approaching May Day (the 1st), it's the...
"May Day Madness $100 Special"
For details, please see...
http://www.sitesell.com/
https://secure.sitesell.com/build/order.html
------------------------------
So... Are We Stark Raving Mad?
------------------------------
Nope! We're just glad to see the end of winter.
It would, however, be sheer madness not to take advantage
of an offering that is a bargain at ten times the price,
even when we're not in the mist of Spring Fever...
http://buildit.sitesell.com/sbi-businesses/value.html
With these kinds of UNmatched "Top 1%" results....
http://results.sitesell.com/
And with this kind of UNparalleled proof of success...
http://proof.sitesell.com/
-----IMPORTANT THOUGHT-OF-THE-DAY-----
Why don't other companies prove a
track record of success?
-----IMPORTANT THOUGHT-OF-THE-DAY-----
AND with a constant flow of new success-growing SBI!
launches at no added price, including the just-released
groundbreaking Brainstorm It!...
It would be sheer madness NOT to take advantage. If you've
been thinking of starting a GENUINE, long-term business...
http://specialprize.sitesell.com/
Become a successful SBIer...
http://case-studies.sitesell.com/
There are tons of reasons why 99+% of small businesses FAIL
everywhere, EXCEPT when using SBI!. Have you EVER seen
ANY other company prove a track record of success?
http://proof.sitesell.com/
They WOULD... if they COULD.
--
Hurry though. Because this May Madness is strictly a
case of temporary insanity...
At the stroke of midnight, May 1, 2005....
We return to normal (still an amazing bargain, of course!).
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---2---
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New Searches At Search It!
6 new searches, to be precise...
Reference Library for Content > Answers.com (updated from GuruNet)
Reference Library for Content > Yahoo! Creative Commons Search
Similar/Related > Gigablast Related Search
Speciality Hubs And Directories > Search Engines 2
Search -- META > Yahoo!-Google-Jeeves Overlap (updated to include Jeeves, too)
Search -- META > Google-MSN Overlap
You can find them all at...
http://searchit.sitesell.com/
The Yahoo! Creative Commons Search is especially important,
since it basically provides "open source content" search
results. A great way to start you on your way to creating
great content! And THAT is what drives...
C-T-P-M
http://ctpm.sitesell.com/
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---3---
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Who Says There's No Such Thing As A Free LAUNCH?
Make Your Links WORK!
-----SIDEBAR-----
If you are still with me after that
horrendous "Free LAUNCH" play on words...
You're as hopeless as I am! So you deserve
what's coming... a tremendous e-book, free!
It is literally all you need to know about
linking strategies... and ONLY what you need
to know. All tried and true, 100% proven.
-----SIDEBAR-----
You know how important inbound links are to your overall
success at the Search Engines. BUT...
Do you know exactly how and when and where and why to build
inbound QUALITY links?
Do you know how your linking strategy changes at different
phases of your site's growth and development?
Do you know that there are a myriad of OTHER "off-page"
criteria that are just as important? Do you know how to
master THOSE, too?
Well, now you will. Despite what Milton Friedman says
("There is no such thing as a free lunch")...
"Make Your Links WORK!" ("MYLW!") is a completely new e-book
by SiteSell. It reviews all you NEED to know about linking,
adds new concepts and strategies not previously explored by
any other resource... important new material. And most
importantly, it provides the exact "how to," step by step.
It's valuable, must-know information. And it's free.
Read MYLW!. You will focus on what NEEDS to get done,
instead of countless "make-work" link-building activities
that are terribly low-yield. And THAT frees you to invest
your precious time for BUSINESS-building.
Download MYLW!, free, from Value Exchange (VE)...
http://value-exchange.sitesell.com/
If you are not already a member of the Value Exchange, be
sure to register now. You will receive only quality, highly
relevant link exchanges as you send similar requests to
highly relevant sites that VE finds for you. All totally
under YOUR control. And it's free, too! :-)
Yes Mr. Friedman, there IS such a thing as a free launch. ;-)
************************************************************
~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLE~~~~~~~~~~~~~~~~~~~~~~
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Secrets Of Success...
These Are Secrets That You CAN Do
(What The Others DON'T Tell You!)
One of the best ways to succeed is to reproduce how the
successful do it. That is why so many expensive "secrets to
their success" types of products sell online.
Those usually overpriced products push the "imagine-if-just-
one-secret-was-useful-for-YOU!" angle. But the "flies in
the ointment," of course, are...
o they don't give you all the secrets (many actually use
SBI!, as we've seen in previous articles, and HIDE the fact
that the successful use SBI! -- what a secret!)
AND...
o if not using SBI!, the entrepreneur is usually extremely
gifted, specialized, well financed... or all three.
--
But what if you were to study rather non-extreme people who
were in circumstances similar to yours? Normal small
business people. What if you studied folks who did
something that you COULD emulate?
Now THAT would provide some valuable lessons.
THAT would be worth far more.
Since so many people pay so much money for "secrets" that
don't tell you exactly how it's done and/or can't be
duplicated through normal efforts, I imagine that many
people would pay a fortune for "secrets" that were totally
DO-ABLE, right?
No need to SELL those to you. This article covers exactly
that... and is free. Let's get started. As you read these
stories, ask yourself...
"Self, is there any reason why I could NOT do this?"
Let's go...
--
Back in April, 2004, a member of our Support staff sent me a
nice letter from a Site Build It! owner. They send an awful
lot of those, and I love reading them. But I rarely use
them as testimonials nowadays. After all...
We already feature 400 Top 1% sites, something that no other
company, not even small business Web hosts with MILLIONS of
sites, can do...
http://results.sitesell.com/
And we update the Case Studies on a regular basis...
http://case-studies.sitesell.com/
Following that same group of "case study individuals" over a
period of time, with regular follow-ups, is a powerful way
to show the long-term profits that SBI! sites generate and
GROW, year after year.
-----CASE STUDIES SIDEBAR-----
Most recently, our friends, Fiona and Jim,
wrote us to update about their Tuscany site...
http://www.sitesell.com/case-studies/rental-agency-tuscany1.html
As did Dr. John Burch who has also become a great
friend -- his dental practice is booming...
http://case-studies.sitesell.com/local-business-john-update3.html
Our customers do tend to become our friends.
My family has even rented a Tuscany villa
from Jim and Fiona for this summer! :-)
I doubt if those super-big small biz hosts
get the Christmas cards and "I quit my day
job" letters that we do.
Put yourself in my shoes for a second. There
are two ways to grow as we compete against
old fashioned small business Web hosting...
1) Deliver a great product (SiteSell & SBI!).
2) Advertise like crazy and baffle them with,
uh, well, you know the old saying. ;-)
EVERY other company chooses the latter road.
It's easier, given the 99.9% failure rate, to
spend money on advertisements...
Take a look at the graphic in the URL just
below -- three of the DotComs spent 2.5 to
over 10 MILLION dollars on Super Bowl
advertising alone, and CONTINUE to support
that initial splash with TV.
Only one of the four in the graph has NOT
spent a penny on TV. Guess which one...
http://traffic.alexa.com/graph?w=379&h=216&r=3m&y=t&u=godaddy.com/&u=napster.com/&u=careerbuilder.com/&u=sitesell.com
And here are some more head-to-head
comparisons with small business Web hosting
companies you've definitely heard of. Every
one of them advertises like crazy, except one,
of course...
http://proof.sitesell.com/#HEADTOHEAD
How much TV did WE spend to achieve the
results you see in the URLs above?
Zip. Nada. Rien.
We POUR our money into making YOU succeed by
giving you the best product in the world, not
by luring you through advertising.
It is amazing what a great product,
successful customers and proud-loyal
affiliates can achieve.
On the other hand, it's sad to see how
advertising can fool people into wasting
years of their lives. I've outlined this
right at the top of our home page...
http://www.sitesell.com/
See the next article for more on this.
-----SIDEBAR-----
Where was I? Oh yes...
I do love getting those inspiring letters from customers,
but we just don't have room for any more "testimonials."
However, the other day I came across an old one while
searching through my personal e-mail database for something
else. The letter had been written almost a full year
earlier. Here's her original letter from a year ago...
-----------------------------------------------
Just lots of "happy." Totally impressed by
everything about SBI.
My "rinky dinky" 5 page site (I still have my
crazy 60 hr/week job) is already around
800,000 at Alexa. I see this is better than
a lot of "finished sites" out there, and
while i know it is only a relative measure
etc., this little number is giving me a ton
of motivation.
The support staff is truly awesome -
friendly, knowledgeable and fast. I can't
believe it!!! I'd almost pay the $400 CDN
that SBI cost me, just to chat with your
friendly support folks! (well almost) :-)
Poor Tom at support had to help me a few
times and his patience is remarkable. I have
also been helped by Natasha and Shawn, who
sent me the PDFs for for 5 Pillar program. All
delivered within the period they promised -
amazing in today's world. Kudos to you guys,
Tom, Natasha and Shawn! and to you Ken for
training your managers, your team and your
company to embody this rare quality. It's a
great example for "us out there!"
I hope to continue on this positive path,
extricate mysef gracefully from the corporate
ratrace, and make a living doing what i love.
So many of us never take the plunge, thinking
it's easier to sit in our offices and collect
our pay cheques, while "labouring" away
feeling unfulfilled and underutilized.
In some respects it MAY be easier (you need
no motivation to be a lump and pick up a
cheque ever 2 weeks) than starting out on
one's own. But the rewards are so much
greater. Thanks for making easier and
providing the tether while we take the leap.
Alexandra Morrison
nature-photography-central.com
-----------------------------------------------
Just for fun, I checked to see how she was doing... kind of
a random, *non* Case Study! Well, I checked out her Alexa
score and Alexandra is now up to 190,046, with her traffic stats
steadily building...
http://www.alexa.com/data/details/main?q=&url=nature-photography-central.com
I looked a bit deeper. She's doing well enough to "make the
cut" for the "results" site recently...
http://results.sitesell.com/
-----SIDEBAR-----
To make the Results site, an SBIer must be
better than just in the Top 1%. REAL traffic
must back it up. And beyond that, we rotate
sites in and out of this list, especially in
the more crowded categories. Only a fraction
of "qualified" sites actually appear.
-----SIDEBAR-----
As I re-read her letter, a light went on...
I remembered that letter because Alexandra touches well upon
the futile, 9-5 lives that so many people are afraid to
leave. SBI! does indeed provide that "tether" or "safety
net." She is building a business and is nearing the "quit
the day job" status that so many SBIers attain.
SBI! changes lives.
Review Alexandra's story. Any reason YOU can't duplicate
this success? Her "secret" is easy...
SBI!.
--
Alexandra's story reminded me of another e-mail received
some time ago. She was just starting out, too...
-------------------------------
I am a stay-at-home mother with a passion for
travel and Puerto Rico (my home land). I
decided to build a Web business around it. I
was very nervous about embarking in the web
business. I had no knowledge about it.
All my anxieties were gone right after
receiving your first mail after purchasing
SBI!. And I learn more by reading your SBIX
e-zine than I used to do by spending hours
and HOURS of research on the internet.
Before I found SBI, I researched webhosting
companies. My instincts were right, they can't
touch SBI.
I know friends that have web businesses, but
are not getting much traffic, I share some of
my new knowledge (from SBI!) and they are
amazed (they know that not too long ago I was
"CLUELESS"). Guess what? I believe they will be
starting their own SBI! sites soon.
And YOU will be the first to know about my
success. Puerto Rico is a beautiful place,
especially Vieques, where I am from.
Luisa Cupeles
(Future viequestravelguide.com)
-------------------------------
Well, it turns out Luisa had sent a follow-up letter...
http://buildit.sitesell.com/main/louisa2.html
How was I to know that she would be challenging my daughter
with what would become the 2nd most visited TRAVEL site in
results.sitesell.com, in less than one year?
-----
So What Is The Secret Of Their Success?
Site Build It!...
SBI! led them through the C-T-P-M process of building highly
trafficked sites that are easy to monetize. The content
PREsells visitors into warm, ready-to-monetize "fans."
Anyone can become a celebrity on their specific island of
expertise. You literally build your "Brand of One."
And once that is done, there are so many ways to monetize...
http://buildit.sitesell.com/sbi-businesses/index-monetize.html
--
Bottom line...
Other e-zines have literally hidden the "SBI!" secret from
you. (It was even discussed in a recent SBI! Forum thread!)
This article has revealed THE great secret, for free, the
one that other "secrets of success" e-zines have hidden.
Now that you know the real secret, here's the question...
What would YOU do with that kind of success?
Unlike most "secrets of their success" types of stories...
You CAN do this one.
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The Fallacy Of Cheap-Quick-Easy
"Lure-Hook-Churn" Is The Silent Killer
As mentioned above, the www home page has a powerful new
message that differentiates SBI! from ALL the other small
business Web hosting packages. Please see...
http://www.sitesell.com/
-----SIDEBAR-----
I actually hate to compare ourselves with
small business Web hosts. We only do the
hosting so that we can integrate all the
software and the database seamlessly with the
site. We are not REALLY in the hosting
business. We sell honest-to-goodness
SUCCESS. But we compete in the hosting
space, so that's why you see my frequent
references to this particular industry.
If you'd like to see how we've been doing
against the biggest of "big boys," purely
through word-of-mouth, please see these
fascinating Alexa graphs...
http://proof.sitesell.com/#HEADTOHEAD
-----SIDEBAR-----
I call this important message "The Fallacy of Free."
The message is false because "free is not free." This false
message actually COSTS you a currency that is so much more
valuable than dollars... your TIME. Once you lose time, it
cannot be regained.
The "Lure-Hook-Churn" approach of heavy advertising is THE
"silent killer" that many people just never figure out. It
ruins the lives of small business people who are fooled into
believing that online success comes quick, cheap and easy.
Think about this for a moment...
How in the world can a "free domain (with hosting)" or
"$5/month hosting" or "free 5-page-site hosting" even be
attractive to any serious, THINKING business person? What
about the year of effort that ends in failure?
--
If you are thinking of starting a Web-based business,
consider this as you investigate possibilities. Wherever
you go, and whatever advertising you see, it will all be
pitching a variation on one or more of these themes...
Free!
Fast!
Quick!
Now!
Easy!
Then compare with our core message at...
http://www.sitesell.com/
The plain and simple, common-sense truth is that building a
REAL business is simply NOT quick-cheap-easy.
Yes, SBI! removes all the barriers (tech, Search Engines,
etc.) that stop most well-meaning small business people. And
yes, SBI! provides the C-T-P-M process with all the tools
needed to execute it, as easily AS POSSIBLE.
But there is no way to make building a REAL business EASY. If
there were, we would all be rich.
It's that simple.
So...
Seek PROOF of a track record of SUCCESS.
Remember... if BIGCOs COULD prove it...
They WOULD.
We do.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
---------
SBI! URLs
---------
o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o SBI! Is All About RESULTS...
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you!
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
----------------------
SITESELL.COM HOME PAGE
----------------------
o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map.
http://www.sitesell.com/
--------------------------
Make Your Content PREsell!
--------------------------
o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
-----------------------------------------
SiteSell.com's 5 Pillar Affiliate Program
-----------------------------------------
o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Masters Course? Get your PhD, Free!
And earn substantial lifetime income at the same time.
http://affiliates.sitesell.com/
---------------------------
SiteSell Discount Directory
---------------------------
o For owners of SiteSell products ONLY, it provides
discounts on SiteSell products.
http://www.sitesell.com/discount-directory.html
-----------------------------------------------
Free SBI! Resources
-----------------------------------------------
o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
--
And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
-----------------------------------------------
SiteSell University: The Masters Courses (Free)
-----------------------------------------------
SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block.
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters how to run the BUSINESS of Webmastering...
While using, of course, the ultimate PRODUCTIVITY tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
The following course is offered via e-mail only...
o InfoProducts Masters Course
Brainstorm, create, produce, and sell your
very own infoproduct online.
tims@sitesell.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Back issues available at...
http://www.sitesell.com/edge/backissues.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
TO UNSUBSCRIBE
You receive Sales from the EDGE at this address...
To unsubscribe from, go to...
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Please unsubscribe the e-mail address THAT GOT THIS ISSUE...
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SiteSell Support...
http://support.sitesell.com/contact-support.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2005 SiteSell.com
Hudson, Quebec
Canada J0P 1J0
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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