Sales from the EDGE
Back Issue #074
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Sales from the EDGE Issue #074
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Sales from the EDGE
Cutting Through The Clutter
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From time to time, the EDGE publishes important updates.
Sent ONLY to SiteSell product owners, the EDGE cuts through
the "white noise" of Web selling, covering only the
important developments that you NEED to capitalize upon.
--
To ensure that you never miss an e-mail from SiteSell, sign
up for our SiteSell Zines RSS feed. Receive ALL SiteSell
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July 12, 2006
Issue #074
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TABLE OF CONTENTS
o NEWS FROM THE SITESELL EDGE...
1) New Quick Tour Launches!
2) New Results.sitesell.com Launches!
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o FEATURED ARTICLE
1) You Are Not Wikipedia!
Find Your Voice And VPP
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> Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
http://value-exchange.sitesell.com/
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2) The Ultimate E-commerce Search Tool... FREE
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for keywords... IT'S ALL
HERE. Keep it open in the upper corner of your monitor, for
instant 24 x 7 access to Web info-mining.
http://searchit.sitesell.com/
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~~~~~~~~~~~~~~~~~~~~~~~~~~~NEWS~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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---1---
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New Quick Tour Site Launches!
SBI! is so comprehensive that it's hard to communicate
exactly what it does, how it does it, and why it's so
effective at building Web sites that WORK. The Quick Tour
does that... ever so quickly!
However, it was a bit out of date. Site Build It! is
continuously adding powerful new modules, all at no extra
cost. Take a look...
http://buildit.sitesell.com/main/tools.html#NEWFEATURES
We had not modified the Quick Tour to reflect these new
additions. Nor had it been showing all of the lucrative new
ways that SBI! owners monetize.
Well, Quick Tour does NOW! The overhaul is done. Take your
own "behind-the-scenes" tour...
http://quicktour.sitesell.com/
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New Results.sitesell.com Launches!
Results.sitesell.com is becoming a mini-directory of some of
the most well-done, informative sites in the world...
http://results.sitesell.com/
But it sure is getting harder and harder to update. Why?
Because SBIers keep doing better and better. More and more
of them are entering the Top 1% of all sites in the world.
We used to limit this site to 300, then 400, and now it
requires sheer ruthlessness to keep that level intact.
Each time we do this, the new sites stagger me. There is no
limit to the niches you can conquer.
Even though we eliminate sites that don't have the "real"
traffic to justify their Alexa scores, and even though we
chop sites that are in categories that are overcrowded, and
even though we regretfully drop sites that have been in
results.sitesell.com "long enough" (and bring in new ones),
we couldn't get it down to anywhere near 400 sites.
Here's the bottom line...
The more congested the Web gets, the STRONGER SBIers become.
Regular business people are leaving sites built by
professional Webmasters and SEOers in their dust.
-----SIDEBAR-----
Of course, more and more Webmasters and savvy
pros, those willing to change the way they
work in order to succeed, are "getting it,"
too. But THAT's another story. :-)
-----SIDEBAR-----
See first-hand the effectiveness of SBI!'s Content ->
PREsell -> Traffic -> Monetize process...
http://results.sitesell.com/
~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~~
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---1---
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You Are Not Wikipedia!
Find Your Voice And VPP
The SBI! Forums include an area where SBIers can request a
free site review by fellow SBIers. It's a great way to get
a candid second opinion, to find out what's working (or
not!) and/or to proudly show off your efforts.
I find the Site Review forum fascinating. It's fun to see a
constant array of theme-based content sites in different
stages of development. The wide variety of niches is
mind-boggling. And I am continuously amazed by the generous
and caring feedback provided by other SBIers. The SBI!
Forums really do live up to their title, "THE Place For
Friendly, Success-Focused Discussion."
Not so long ago, I reviewed three sites. Brandon's theme is
about pomegranates. Dee covers business analysis. And
Warren focuses on the Great Barrier Reef.
Each one had an interesting niche, offered a sharp Look &
Feel, and presented solid content. The skin and bones were
already in place.
BUT (and it's a huge "but")...
Each one was missing two essential ingredients...
o Unique Voice
-AND-
o "VPP," Valuable PREselling Proposition
(i.e., what sets you apart from your competitors).
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How can these three site owners rectify this situation?
They need to work on getting "gusto" into their voice. The
really great sites sparkle with personality, and not just in
the writing. For example, as a visitor to his site, I want
to see photos of Brandon sipping that Pomegranate Martini,
or being way up on a ladder, leaning on a pomegranate tree.
Photos add warmth, reality, and yes, they even add the
"voice of been-there, done-that."
Warren lives near the Great Barrier Reef. So he must have a
ton of treasures... photos! I'd love to see way more photos
about such a photogenic theme.
A business analysis theme, on the other hand, does not
require very many photos. But you must establish your VPP
cleanly, sharply and quickly. And then, you must
credentialize yourself... your authority.
I found myself getting interested in Dee's site. And pretty
soon, I was wondering how I might apply what she says to
SiteSell. And right then... I found myself thinking, "Who
is this person and why should I pay attention?" VPP.
Keep in mind that Voice and VPP are not necessarily spoken
"ON the lines" -- they can be done "BETWEEN the lines." For
example, let's use my daughter's site, anguilla-beaches.com.
It holds your attention with a strong start. From there,
you quickly gather that this is a family who has done it all
on Anguilla.
I've seen Anguilla forums refer friends to
anguilla-beaches.com precisely because of the personal
experience, all of the little tips that can only come if
you've "been there, done that," and for the photos.
See for yourself the impact. On this page, note the owner's
voice, the emotions you feel, and the extra credibility that
photos add...
http://www.anguilla-beaches.com/beaches.html
Visitors want adventures, stories, characters, spirit, and
credibility. If the subject matter is more serious, like
business, they want authority, of course. But they want YOU
most of all and no matter what. So...
Flesh your content out with passionate, personal material.
Done well, you make your visitor sit up and pay attention,
and s/he doesn't even know why.
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Take-home lesson?
Check the Voice and Valuable PREselling Proposition on your
site to make sure the two stand out. Start your own review
process...
1) Read ( or refresh your memory) the tips in "Make Your
Content PREsell!," an excellent writing resource...
http://mycps.sitesell.com/
2) Then read your site through a visitor's eyes. Remember...
Google "calculates" high-quality content by tracking visitor
behavior and approval (ex., in-pointing links to your site,
time away from engines after a click to your site, etc.).
If Voice and VPP are missing right now, don't panic. It's
easy to correct...
o Resolve now to write all future pages according to
Make Your Content PREsell.
o As you edit each page, re-work it to add some of YOU into
it. Add photos where relevant.
Always remember that your site is not a research paper. If
folks want Wikipedia, they'll go there. You limit your
potential if you sound like the impersonal content delivered
by encyclopedia sites.
You have one hugely important element that no dry resource
file can duplicate. YOU!
So... use YOU! :-)
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~~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com
o WAHM! Work At Home Moms...
Conceived and Written by Moms, For Moms
http://wahm.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o SBI! Is All About RESULTS...
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you!
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
----------------------
o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map.
http://www.sitesell.com/
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Make Your Content PREsell!
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o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
-----------------------------------------
o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Masters Course? Get your PhD, free!
And earn substantial lifetime income at the same time.
http://affiliates.sitesell.com/
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SiteSell Discount Directory
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o For owners of SiteSell products ONLY, it provides
discounts on SiteSell products.
http://www.sitesell.com/discount-directory.html
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
o RSS, "Really Simple Syndication," A Distribution
Revolution For Content Publishers Of All Kinds!
http://rss.sitesell.com/
o Choose It! Decision-making Software
http://chooseit.sitesell.com/
--
And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell University: The Masters Courses (Free)
-----------------------------------------------
SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are
available as SiteSell-quality e-books, via direct download...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block.
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters how to run the BUSINESS of Webmastering...
While using, of course, the ultimate PRODUCTIVITY tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
o WAHM It!, The Masters Course
Are you a Stay At Home Mom?
Become a Work At Home Mom.
http://wahm-masters.sitesell.com/
The following course is offered via e-mail only...
o InfoProducts Masters Course
Brainstorm, create, produce, and sell your
very own infoproduct online.
tims@sitesell.net
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http://support.sitesell.com/contact-support.html
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Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2006 SiteSell.com
Montreal, Quebec
Canada H3G 1S0
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