Sales from the EDGE
Back Issue #082
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Sales from the EDGE Issue #082
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Sales from the EDGE
Cutting Through The Clutter
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From time to time, the EDGE publishes important updates.
Sent ONLY to SiteSell product owners, the EDGE cuts through
the "white noise" of Web selling, covering only the
important developments that you NEED to capitalize upon.
--
To ensure that you never miss any e-zine from SiteSell.com,
simply subscribe to SiteSell's "The Blog." The Zine Mailing
section of this highly recommended blog ensures you receive
notice of every e-zine mailing. To subscribe, go to...
http://blog.sitesell.com/
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February 13, 2007
Issue #082
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TABLE OF CONTENTS
o NEWS FROM THE SITESELL EDGE...
1) "I LOVE SBI! Special $100 Valentine Gift"
2) The SBI! TV Is No Longer An Experiment
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o FEATURED ARTICLE
1) Is A Trade Show Exhibit In Your Future?
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> Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
http://value-exchange.sitesell.com/
--
2) The Ultimate E-commerce Search Tool... FREE
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for keywords... IT'S ALL
HERE. Keep it open in the upper corner of your monitor, for
instant 24 x 7 access to Web info-mining.
http://searchit.sitesell.com/
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~NEWS~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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---1---
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"I LOVE SBI! Special $100 Valentine Gift"
Eat a box of chocolates. Put on weight.
Give flowers. Tossed within a week.
Go to a movie. Nahhh, wait for the DVD.
Give the gift of SBI! to a loved one?
Ahhhh... your significant other will love you forever.
Yes, dare to be different.
Now's the time. It's the...
"I LOVE SBI! Special $100 Valentine Gift."
No weight gain. No dead flowers.
Just a whole new life, for you AND a loved one.
But hurry! This ends when Valentine's Day ends...
At the stroke of midnight, February 14, 2006.
http://www.sitesell.com/
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---2---
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The SBI! TV Is No Longer An Experiment
If we've learned one thing over the past couple of months,
it's this...
Video CONVERTS! Records are shattering as sales climb. And
it's all due to the power of video.
SiteSell is definitely becoming "video-tized"...
The I Love SBI! Site
http://ilovesbi.sitesell.com/
The Video Tour
http://videotour.sitesell.com/
The Video Action Guide
http://demo.sitesell.com/
As part of our video testing ground, we added "The
SBI! TV" to the SiteSell home page. Please see...
http://www.sitesell.com/#SBITV
It was a hopeful experiment, the world's first video sales
site -- sure others have product demos, but this is
essentially an entire video site within the main site.
The "Most Wanted Response" (MWR) for The SBI! TV is to get
visitors to order Site Build It!.
-----SIDEBAR-----
It even has two Backup Responses...
1) Contact http://question.sitesell.com/
-OR-
2) Stay on the site and keep reading... with
a ton more motivation.
http://www.sitesell.com/
-----SIDEBAR-----
No longer an experiment, SBI! TV is an outrageous success.
It is generating sales like mad.
Are you using video to jump your sales? Don't wait. It's
an excellent time to get in on the action.
~~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLE~~~~~~~~~~~~~~~~~~~~~
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Is A Trade Show Exhibit In Your Future?
A SiteSell team recently attended the Affiliate Summit in
Las Vegas. This was the first time we had ever "done" a
show, with a booth and everything. It was a valuable
learning experience for all of us.
-----SIDEBAR-----
The Las Vegas Affiliate Summit was more of a
B2B trade show (i.e., not really intended for
the average affiliate).
So when I talk about the lessons learned, I'm
not talking about those $5,000 "secrets of
internet marketing" things -- I just can't
see the value in those.
Success on the Net takes work. Site Build
It! gives you the proven ability to take
charge and "go out and get it."
http://buildit.sitesell.com/
-----SIDEBAR-----
Below are the lessons we brought home with us, for when a
trade show appears on your horizon...
1) Find a local company that rents and sets up booths.
Print the signs and get them to the set-up team on time. We
arrived to a totally setup booth. It costs a bit more, but
I couldn't stand the hassle of shipping and assembling
booths, like so many others were doing.
2) Skip the talks/presentations. Your time will likely be
much better spent at the booth and working the room. (The
only reason I can think of going is to meet the presenter
AFTER the talk.)
-----SIDEBAR-----
I'm sure some exhibitions may deliver better
content. Or maybe my "content expectations"
at this show were too high.
And don't get me wrong -- all in all, this
show more than met my BUSINESS expectations.
It was worth every penny.
-----SIDEBAR-----
3) Have at least two people at the booth. It's terrible to
lose a visitor because the only presenter is occupied. Also,
the reverse -- when it's quiet, both should stand in front
of the booth and look busy and talk to folks as they pass
by. And that brings me to...
4) No chairs. Some booths had 3-4 presenters, ALL sitting
down while folks walked by!
5) Keep your signs and white papers super-simple.
Naturally, have a plan, too.
-----SIDEBAR-----
We had a bit of fun with the "long tail"
approach as our marketing message.
The key approach to affiliate managers is
that they have a long tail, which is of
course the 98% of their affiliates who do
virtually nothing. So, we said...
"Send them to us. We're the cure." :-)
For more details about long tail marketing,
see...
http://longtail.sitesell.com/
-----SIDEBAR-----
Know how to prioritize visitors to your booth, and know how
you want to expand upon your basic message. Get the
business card. Speaking of a plan...
6) Ask folks what they do immediately. Our target market
was affiliate managers. THOSE are the folks we spent time
with. Our secondary target was super-affiliates, who attend
this show. And we had solid interest from them, too.
7) Work the exhibition hall -- we talked to every company
with a booth that fit our target. Bring only people who can
represent your company with knowledge, charm and authority.
I met some real dingbats, I can tell you -- but our team was
absolutely awesome. I was proud to work with them and
listen to them talk about SBI!.
8) Skip the "business card bingos" and fast networking stuff
-- all you end up with is a bunch of cards. On the other
hand, go to mixers that encourage prolonged exchanges -- if
you prioritize well, you can make several good contacts.
9) Find out exactly what will happen at the dinners. If
it's not going to help your business, it's better to go out
with your own team. Others may disagree with this one, but
I feel that there was lots of time to network at the show.
Spend some "quiet social time" with your own team.
10) The most important one? The proof is in the pudding.
It's all in the follow-up you do AFTER the show.
Bottom Line?
Prepare well. Identify what you want to achieve from a
trade show. And then... everything you say, do, or write
should reflect those goals.
Afterwards, follow up in an organized, timely manner. Get
your Return on Investment!
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~~~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com
o The SBI! Video Tour
Invest the most important 30 minutes you will
spend online.
http://videotour.sitesell.com/
o WAHM! Work At Home Moms...
Conceived and Written by Moms, For Moms
http://wahm.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o SBI! Is All About RESULTS...
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you!
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
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o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map.
http://www.sitesell.com/
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Make Your Content PREsell!
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o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
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o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Masters Course?
Get your PhD, free!
And earn substantial lifetime income at the same time.
http://affiliates.sitesell.com/
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SiteSell Discount Directory
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o For owners of SiteSell products ONLY, it provides
discounts on SiteSell products.
http://www.sitesell.com/discount-directory.html
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
o RSS, "Really Simple Syndication," A Distribution
Revolution For Content Publishers Of All Kinds!
http://rss.sitesell.com/
o Choose It! Decision-making Software
http://chooseit.sitesell.com/
--
And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell University: The Masters Courses (Free)
-----------------------------------------------
SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are
available as SiteSell-quality e-books, via direct
download...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you
how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block.
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters how to run the
BUSINESS of Webmastering...
While using, of course, the ultimate PRODUCTIVITY tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
o WAHM It!, The Masters Course
Are you a Stay At Home Mom?
Become a Work At Home Mom.
http://wahm-masters.sitesell.com/
o Local Business Masters Course
Learn how to become a Webmaster that produces RESULTS
for local small businesses. Build the SBI! buzz...
in your own neighborhood!
http://webmasterbusiness.sitesell.com/
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http://support.sitesell.com/contact-support.html
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Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2007 SiteSell.com
1315 de Maisonneuve Blvd.
Montreal, Quebec
Canada H3G 1S0
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