Sales from the EDGE
Back Issue #083
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Sales from the EDGE Issue #083
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Sales from the EDGE
Cutting Through The Clutter
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From time to time, the EDGE publishes important updates.
Sent ONLY to SiteSell product owners, the EDGE cuts through
the "white noise" of Web selling, covering only the
important developments that you NEED to capitalize upon.
--
To ensure that you never miss any e-zine from SiteSell.com,
simply subscribe to SiteSell's "The Blog." The Zine Mailing
section of this highly recommended blog ensures you receive
notice of every e-zine mailing. To subscribe, go to...
http://blog.sitesell.com/
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March 7, 2007
Issue #083
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TABLE OF CONTENTS
o NEWS FROM THE SITESELL EDGE...
1) Two New SBI! Case Studies
You Can Do It, Too!
2) Local Small Business Owners Need You!
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o FEATURED ARTICLE
1) What To Do If Your Content is Copied
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Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
http://value-exchange.sitesell.com/
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2) The Ultimate E-commerce Search Tool... FREE
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for keywords... IT'S ALL
HERE. Keep it open in the upper corner of your monitor, for
instant 24 x 7 access to Web info-mining.
http://searchit.sitesell.com/
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~~~~~~~~~~~~~~~~~~~~~~~~~~~NEWS~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Two New SBI! Case Studies
You Can Do It, Too!
Looking for a little inspiration? Check out these two
entrepreneurs who are succeeding on the Net...
B. Bradtke proves that you can run an online business even
in a remote location ("the Outback of the Australian
Outback") where Internet access is less than ideal. As the
owner of two SBI! sites, self-employed B. is free to fuel
her passion for travel, without jeopardizing ownership of
the home she loves in the Outback.
Learn how B. does her business on her "own terms"...
http://case-studies.sitesell.com/travel-bradtke.html
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Nick Stubbs is a professional photographer. Just two years
after building his SBI! site, he is now so busy with photo
shoots (booked 12 months in advance) that he refers business
to other photographers.
Learn how Nick went from offline to online to offline to
SBI! to a full-time career doing what he loves...
http://case-studies.sitesell.com/services-nick.html
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Local Small Business Owners Need You!
Are you a Webmaster? Would you like to become one?
Create some neighborhood offline buzz about you and your
services by following the Local Business Masters Course...
http://local-biz-masters.sitesell.com/
Sharon Odom Fling, a Webmaster and LOCAL small business
marketing expert, shows you how to tap into the huge local
business market, and create lots of raving fans.
Their success, after all, is your success! Word travels
fast when you have satisfied customers who are boasting
about their businesses.
Sharon also includes five case studies. Use these real-life
mentors to get you started on the right track.
Download this free course today. Small business owners need
your help to harness the potential of the Net.
http://local-biz-masters.sitesell.com/
~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLE~~~~~~~~~~~~~~~~~~~~~
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What To Do If Your Content is Copied
If imitation is the sincerest form of flattery, then
duplication is the most revolting... there's nothing more
infuriating than working extremely hard to develop high
quality content that both establishes your credibility and
wins the SE wars, only to have some lowlife come along and
claim your work as his own.
In some cases, the perpetrator may steal your material
outright, and post it on his/her own Web site, claiming full
authorship for it. Other times, the theft is more subtle,
and even more infuriating (if such a thing is possible).
-----SIDEBAR-----
I've experienced it with my very first
pre-SiteSell venture, and, unfortunately,
SiteSell has not been spared either. (Some
lowest of lowlifes even try to SELL our
Masters courses at Amazon, but that's yet
another story -- how do they look at
themselves in the mirror?)
-----SIDEBAR-----
This may happen to you, too. What should you do?
Take action.
All of your content AUTOMATICALLY has a copyright, whether
you register it or not... or whether you indicate the
copyright or not. However, it's always better to indicate
and date your copyright ownership at the bottom of every
page. You are protected online by Digital Millennium
Copyright Act.
Theft of "Intellectual Property" ("IP") should be as clear
and simple, morally and legally, as any kind of theft. In
some instances, though, it's tricky to prove it.
Of course, if someone just flat out copies huge chunks of
copy, the case is straight forward. At the other end of the
spectrum, however, when someone paraphrases the content, you
enter a very grey zone -- even if YOU know they're dirty
dogs, it can be impossible to prove in court. This can be
the most irritating scenario of all.
So what to do?
When the case is not "cut and dry" (i.e., "grey"), there is
often little you can do other than grit your teeth and bear
it. Resolve to do the best you can, and recognize that no
matter what you do, no matter who you are, there will always
be people who will be happy to make a living off the fruits
of your labor.
Rest assured that these people can only go so far, and only
those who truly labor will ultimately succeed. (Yes, it
"sucks," but that's the way it is.)
And in cases where the violation IS "cut and dry?"
Follow these three steps...
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STEP #1
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Document your ownership of the Intellectual Property in
question. If you have material dated or archived, this is
easy enough to do. Additional third party documentation can
be helpful, too. For example...
http://www.archive.org/web/web.php
Make note of your own WHOIS data, including domain name
registration -- anything you can to "make your case"
effectively.
Going forward...
Make it easy on yourself. Document your IP now, in case you
ever need to prove dates and ownership. Here's what to
do...
a) Copyright every page on your site by adding the following
to the bottom...
Copyright hs. It's cheap and
not difficult to do. No matter where you may reside,
register in the United States...
http://www.copyright.gov/
The first one is an absolute must. The second two are not
"must do's" according to the Digital Millennium Copyright Act.
But they set you up much more strongly, if you ever need to
go to court. Imagine producing material that has been
copyrighted in court, straight from a rip-off site? Wow!
Iron-clad.
But remember, you likely won't use this in court -- but it
makes you bullet-proof with ISPs and Search Engines. THAT
is what is important, if you ever need "swift justice."
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STEP #2
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E-mail and snail-mail (by registered mail) the offender, and
his/her ISP (get this information through a WHOIS search).
Document your case that you own your IP, that it came BEFORE
this thief stole your material. Give a deadline for
removing the material, after which point legal steps will be
taken. Do it this way...
Here's a sample of the e-mail to send. Use it as a starting
point -- customize to suit your circumstances.
-----SAMPLE E-MAIL-----
ATTN: Dispute Resolution Department
Subject: Copyright Infringement
Hello,
<> here, owner of
<>.
The following Web site, hosted by your company, is guilty of
copyright infringement...
<>
It has blatantly copied content from a Web site I own
without expressed permission by me to do so. Please visit
that site and please then visit mine, which has been up for
<> years.
As the Web hosting provider of the infringer, please contact
the Web site owner as per your terms of service and grounds
of termination policy to resolve this matter ASAP. Please
note that if you allow this infringement, you are also
considered in violation of the Berne Convention and the
Digital Millennium Copyright Act, once notified by the true
owner of the copyright.
Please ensure all current infringing content is removed
immediately.
I'm hoping to hear back from you ASAP so this matter can be
resolved amicably and satisfactory for all parties concerned.
All the best,
<>
<>
-----SAMPLE E-MAIL-----
Web hosts generally respect IP rights and will pull down the
bad guys. Also, while they are not liable for a thief
stealing your content, they can be held liable for keeping
it up.
So they are not likely to risk legal complications for the
sake of one Web site. If you document your ownership and
dates properly, this is the fastest way to get material
taken down if the thief will not comply (they often do,
actually).
NOTE: Search Engines have generally reached the point now
where copies of a Web page, or an entire site, are
recognized as such. You can even do a search for copycats
at a service based upon Google technology...
http://www.copyscape.com/
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STEP #3
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Complain directly to the Search Engines.
Search Engines will also delete copyright-violators, if you
document your case well. But that is becoming less and less
likely to happen, since their algorithms for detecting and
preventing this are improving. If it does happen, however,
and if the infringer and the ISP are not helpful, Search
Engines will generally delete copyright violators.
Google gives this balanced advice...
"Don't fret too much about sites that scrape (misappropriate
and republish) your content. Though annoying, it's highly
unlikely that such sites can negatively impact your site's
presence in Google. If you do spot a case that's
particularly frustrating, you are welcome to file a DMCA
request to claim ownership of the content and have us deal
with the rogue site."
http://www.google.com/dmca.html
Here are two more links to add to your arsenal...
http://www.microsoft.com/info/cpyrtInfrg.htm
http://help.yahoo.com/help/us/ysearch/image/image-08.html
(This is in Yahoo!'s help for Image Search, but it seems to apply.)
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The bottom line?
You can't build long-term quality business by stealing
material, and I'd be surprised to see any Webmaster attain
any more than slight and temporary success by adopting
such underhanded tactics. But there are "get-rich-quick,"
lazy thieves who will try. And fail.
So don't lose sleep over it. There is only one set of
circumstances that could do some damage...
o copycat, and...
o hosting at an ISP in a country that does not respect IP
rights, and...
o ranking better than you at the engines.
That is an extremely UNlikely situation. And even then, you
can appeal to the engines to delete that thief.
Want more detailed information? Copyscape.com is an
excellent source...
http://www.copyscape.com/about.php#links
And please...
Don't consider this legal advice. Consult a lawyer.
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~~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com
o The SBI! Video Tour
Invest the most important 30 minutes you will
spend online.
http://videotour.sitesell.com/
o WAHM! Work At Home Moms...
Conceived and Written by Moms, For Moms
http://wahm.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o SBI! Is All About RESULTS...
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you!
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
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o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map.
http://www.sitesell.com/
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Make Your Content PREsell!
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o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
-----------------------------------------
o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Masters Course?
Get your PhD, free!
And earn substantial lifetime income at the same time.
http://affiliates.sitesell.com/
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SiteSell Discount Directory
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o For owners of SiteSell products ONLY, it provides
discounts on SiteSell products.
http://www.sitesell.com/discount-directory.html
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
o RSS, "Really Simple Syndication," A Distribution
Revolution For Content Publishers Of All Kinds!
http://rss.sitesell.com/
o Choose It! Decision-making Software
http://chooseit.sitesell.com/
--
And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell University: The Masters Courses (Free)
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SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are
available as SiteSell-quality e-books, via direct
download...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you
how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block.
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters how to run the
BUSINESS of Webmastering...
While using, of course, the ultimate PRODUCTIVITY tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
o WAHM It!, The Masters Course
Are you a Stay At Home Mom?
Become a Work At Home Mom.
http://wahm-masters.sitesell.com/
o Local Business Masters Course
Learn how to become a Webmaster that produces RESULTS
for local small businesses. Build the SBI! buzz...
in your own neighborhood!
http://webmasterbusiness.sitesell.com/
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http://support.sitesell.com/contact-support.html
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Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2007 SiteSell.com
1315 de Maisonneuve Blvd.
Montreal, Quebec
Canada H3G 1S0
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