Sales from the EDGE
Back Issue #092

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Sales from the EDGE Issue #092

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Sales from the EDGE
Cutting Through The Clutter
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From time to time, the EDGE publishes important updates.
Sent ONLY to SiteSell product owners, the EDGE cuts through
the "white noise" of Web selling, covering only the
important developments that you NEED to capitalize upon.
--
To ensure that you never miss any e-zine from SiteSell.com,
simply subscribe to SiteSell's "The Blog."  The Zine Mailing
section of this highly recommended blog ensures you receive
notice of every e-zine mailing.  To subscribe, go to...

http://blog.sitesell.com/
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May 6, 2008
Issue #092
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TABLE OF CONTENTS
 
o NEWS FROM THE SITESELL EDGE...

   1) A Blog vs. a Theme-Based Content Site

   2) SiteSell's $100 Mother's Day "Extra-Special"

--
 
o FEATURED ARTICLE

   1) The Unifying Theory of Search Engine Results

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>             Two "Must-Have" Free Tools

1) SiteSell Value Exchange

If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.

http://value-exchange.sitesell.com/

--

2) The Ultimate E-commerce Search Tool... FREE

Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.

http://searchit.sitesell.com/

From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for keywords... IT'S ALL
HERE.  Keep it open in the upper corner of your monitor, for
instant 24 x 7 access to Web info-mining.

http://searchit.sitesell.com/
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~~~~~~~~~~~~~~~~~~~~~~~~~~~NEWS~~~~~~~~~~~~~~~~~~~~~~~~~~~~



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---1--- 
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A Blog vs. a Theme-Based Content Site


Blogging has reached lemming status.  Without even thinking,
many small businesses equate blogging with having a Web
site.  This is obviously wrong for small businesses with
something to sell (ex., services, e-book sellers, etc.).

But it's also the wrong choice for infopreneurs (ex., those
who earn affiliate and AdSense income, without selling
anything directly to customers).

I challenge you to truly think about these questions...

  o  How and why has blogging reached "lemming epidemic"
     status?

  o  How do bloggers actually do FINANCIALLY, where it counts?

  o  Should YOU blog?  When?
 
  o  How do blogs compare to Theme-Based Content Sites,
     performance-wise in the short- and long-terms?

  o  Where did the misleading promise of blogging come from? 
     Why do folks buy into it, despite all the evidence of
     failure?

Remember that "Where's the beef?" commercial.  Well, the "beef" 
of blogging vs. building is all here...

http://blogorbuild.sitesell.com/

Don't miss "The Three Fatal Flaws of Blogging."  They are
compelling warnings away from this method of site building
(which is all blogging is... another way to build a site).

Many people jump on the blogging bandwagon without knowing
all the facts.  The danger, in this case, is the waste of 6
months or a year, as person after person discovers, the hard
way, the pitfalls of trying to earn a living from blogging.

The comparison chart will also help you make an informed
decision...

http://blogorbuild.sitesell.com/#COMPARECHART

It puts WordPress and SBI! head-to-head, feature-for-feature
and let's someone compare.  It shows that there's just so 
much that's missing from WordPress.  

The simple fact is that blogging is just NOT right for
the majority of people who want to start a real e-business.

  o You're missing all kinds of key tools.

  o It takes too much of your time, under pressure.
  
  o Your traffic will not last unless you keep blogging.
  
  o You won't make as much money (several reasons for that).
  
  o You'll still need to learn how to market your blog.
  
  o You won't be building a deep relationship with your
    visitors and audience.

So here's the obvious question...
  
"Why not just do it the right way the first time?"

http://blogorbuild.sitesell.com/



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---2--- 
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SiteSell's $100 Mother's Day "Extra-Special"


It's time for a brand new Special.  And it's an extra Special
one in my opinion.  After all... 

We wouldn't be here if it weren't for mothers.  :-)

Seriously, WAHMs and SiteSell go together like, well...

SBI! and Success!

From now until fast-approaching Mother's Day (May 11), it's...

--------------------------------------------------------------
       "The Mother's Day $100 Special"
--------------------------------------------------------------

Mom deserves the opportunity to work "where her heart is."
SBI! gives her that chance so she can be at home with her
family doing something she loves...

Especially when she sees these kinds of UNmatched "Top 1%"
results....

http://results.sitesell.com/

And with this kind of UNparalleled passion for a product...

http://ilovesbi.sitesell.com/

So give Mom something that will make a difference in HER
life forever... Site Build It!.

Hurry though.  Because Mother's Day is just around the
corner.

For details, please see...

http://www.sitesell.com/

http://buildit.sitesell.com/

https://secure.sitesell.com/build/order.html



~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLE~~~~~~~~~~~~~~~~~~~~~

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---1--- 
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The Unifying Theory of Search Engine Results

Can you over-optimize a page? Here's the long answer to a
very interesting short question...

On-page factors used to be EVERYTHING.  Those were fun days.
It was a game, since it was totally controllable.  It was
possible to manipulate the engines.  Get the "formula" right
and you win the brass ring!

Formulas and tricks, however, gave way to "keep it real."
It's so much easier to just give BOTH humans and engines
what they want... useful, original and real content.  On the
other hand, it became so much harder to manipulate Google
that SEO became basically dead (at least, in the traditional
"engine manipulation" definition of that term -- SEOers will
progressively redefine that term until they basically show
clients how to "keep it real").

Then Google announced recently that they added 200 factors
to their algorithm AFTER their founders developed Page Rank.
So now, more than ever, you really need to understand the
importance of OFF-PAGE factors (i.e., how humans respond to
your site before, during, and after they visit your site).
These factors are way beyond simply a Google Page Rank.
Tracking all those human reactions has been the main way
that Google's algorithm gets smarter.

In the future, the ultimate direction is Artificial
Intelligence.  In other words, Google wants to read a page,
an entire site, and it wants to "get it" the way that humans
do.  That's still years away, so for now Google tracks human
reaction as a reasonable way to approximate how good and
relevant a page is for each possible search.

You can see that SEO (engine manipulation) ultimately is
unworkable.  The good news is that you don't need to
"optimize" in the sense of making rankings happen, since the
on-page part of the overall algorithm is less and less
important.

If Google detected many positive off-page criteria for
keyword "vacuum cleaners" (as an example) for that page or
if it merely detected "good off-page" for "vacuum cleaner
reviews," "vacuum cleaners" could indeed rank in Search
Results for that word, especially because the root of
"vacuum cleaners" does appear within "vacuum cleaner
reviews."

If you think about all this, it explains the long tail
phenomenon. SEOers talk about long tail keywords now, long
after we did. But they talk about researching them and
working to make all this happen (that is the key driver of
SEO, making it happen).  But by keeping it real, it just
happens.  Create a great site full of real content and your
reputation goes up and up and up with Google (due to all the
OFF-PAGE analysis it does, tracking human response).

Take-Home Lesson?

The power of the off-page.  It's nearly impossible to
"over-optimize" by accident (i.e., when you are simply
writing naturally, and not trying to manipulate the
engines).  The engines are smarter than that.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

---------
SBI! URLs
---------

o  The Site Build It! Summary Site
   "Why build JUST a Web site...
   when you COULD build a Web BUSINESS?"
   http://buildit.sitesell.com/

o  Quick Tour Slide Show
   A fast step-by-step demo of how SBI! works
   http://quicktour.sitesell.com

o The SBI! Video Tour
   Invest the most important 30 minutes you will
   spend online.
   http://videotour.sitesell.com/

o  WAHM!  Work At Home Moms...
   Conceived and Written by Moms, For Moms
   http://wahm.sitesell.com/

o  The Special Prize Inside Every Box of SBI!
   http://specialprize.sitesell.com/

o  SBI! Is All About RESULTS...
   http://results.sitesell.com/
   http://case-studies.sitesell.com/

o  Others would show proof like this... if they could. 
   http://proof.sitesell.com/

o  Get Rich Quick?  Ha!
   http://tortoise.sitesell.com/

o  "Find YOUR Small Business (Or Idea)"
   http://find.sitesell.com/

o  For Webmasters Only...
   http://webmaster.sitesell.com/

o  Get a Certified SBI! Webmaster to do it for you!
   http://directory.sitesell.com/

o  Have a question?  Ask an actual SBI! owner!
   http://question.sitesell.com/


----------------------
SITESELL.COM HOME PAGE
----------------------

o   SiteSell Home Page 
    Follow the links to best of breed e-books, free
    Masters Courses, and the complete site map.
    http://www.sitesell.com/


--------------------------
Make Your Content PREsell!
--------------------------

o  EVERYONE needs this book.  EVERYONE.  If you don't insist
   that your children, friends and colleagues READ this book,
   you're doing them a disservice.  We live in a world where
   written communication is the #1 skill set of value...
   http://mycps.sitesell.com/


-----------------------------------------
SiteSell.com's 5 Pillar Affiliate Program
-----------------------------------------

o  SiteSell.com's 5 Pillar Affiliate Program
   Graduated from the Aff Masters Course?
   Get your PhD, free!
   And earn substantial lifetime income at the same time.
   http://affiliates.sitesell.com/


---------------------------
SiteSell Discount Directory
---------------------------

o  For owners of SiteSell products ONLY, it provides
   discounts on SiteSell products.
   http://www.sitesell.com/discount-directory.html


-----------------------------------------------
Free SBI! Resources
-----------------------------------------------

o  Search It!
   Get the most of the Net!  Use this search tool daily 
   for advanced ecommerce-related searches.  Indispensable!
   http://searchit.sitesell.com/

o  SiteSell Value Exchange
   Exchange links in a way that search engines LOVE...
   http://value-exchange.sitesell.com/

o  A Revolution in Web Site Monetization -- Google AdSense
   A Tailor-Made Way to Monetize Your Site!... 
   http://adsense.sitesell.com/

o  SpamCheck Report
   Now your readers can stay out of the "Junk Mail Folder."
   For this free service, please visit...
   http://spamcheck.sitesell.com/

o  The Masters Courses
   http://freetrial.sitesell.com/
   
o  RSS, "Really Simple Syndication," A Distribution
   Revolution For Content Publishers Of All Kinds!
   http://rss.sitesell.com/

o  Choose It! Decision-making Software
   http://chooseit.sitesell.com/

--

And here is "The #1 E-commerce Trio of E-zines"...
   It begins at the Beverly Hills Hotel, 
   and gets better from there!      
   http://articles.sitesell.com/


-----------------------------------------------
SiteSell University: The Masters Courses (Free)
-----------------------------------------------

SiteSell University is free.  The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking.  You won't read this anywhere else on
the Net.  And, best of all, the courses are free.

Take the courses that interest you today.  They are
available as SiteSell-quality e-books, via direct
download...

o  Affiliate Masters Course
   Become a high-earning affiliate champion.
   http://aff-masters.sitesell.com/ 

o  Service Sellers Masters Course
   Attract new clients from around the world... 
   Or from around the block
   http://service-masters.sitesell.com/
   
o  WAHM-It!, The Masters Course
   Are you a Stay At Home Mom?
   Become a Work At Home Mom!
   http://wahm-masters.sitesell.com/

o  Netwriting Masters Course
   Want to sell more?  Write better.  Write smarter.
   First, write to PREsell.  Then write to SELL.
   The *ONLY* course on the Net that shows you how to do BOTH.
   http://netwriting.sitesell.com/

o  Make Your Net Auction Sell!, The Masters Course
   Start and grow a profitable Net auction business.
   MYNAS! --> Now Free!
   http://mynas-masters.sitesell.com/

o  Local Business Masters Course
   Learn how to become a Webmaster that produces RESULTS 
   for local small businesses.  Build the SBI! buzz... 
   in your own neighborhood!
   http://local-biz-masters.sitesell.com/
   
o  Webmaster BUSINESS Masters Course
   Show Webmasters How to Run The BUSINESS of WebMastering...
   Including, Of Course, Using the Ultimate PRODUCTIVITY Tool.
   http://webmasterbusiness.sitesell.com/
   
o  Make Your Price Sell!, The Masters Course
   "How much money are YOU leaving on the table?" 
   Price with complete confidence & double your Net profits.
   http://myps-masters.sitesell.com/
   
   
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2007 SiteSell.com
1315 de Maisonneuve Blvd.
Montreal, Quebec
Canada   H3G 1S0
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