Sales from the EDGE
Back Issue #094
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Sales from the EDGE Issue #094
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Sales from the EDGE
Cutting Through The Clutter
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From time to time, the EDGE publishes important updates.
Sent ONLY to SiteSell product owners, the EDGE cuts through
the "white noise" of Web selling, covering only the
important developments that you NEED to capitalize upon.
--
To ensure that you never miss any e-zine from SiteSell.com,
simply subscribe to SiteSell's "The Blog." The Zine Mailing
section of this highly recommended blog ensures you receive
notice of every e-zine mailing. To subscribe, go to...
http://blog.sitesell.com/
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August 6, 2008
Issue #094
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TABLE OF CONTENTS
o NEWS FROM THE SITESELL EDGE...
1) Redesigned "I Love SBI!" Page
"Spreading The Love" Never Looked So Good!
2) New Network Marketing Case Study (MLM)
And WAHM Case Study Update
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o FEATURED ARTICLE
1) Using Google's Search Volume Data
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> Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
http://value-exchange.sitesell.com/
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2) The Ultimate E-commerce Search Tool... FREE
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for keywords... IT'S ALL
HERE. Keep it open in the upper corner of your monitor, for
instant 24 x 7 access to Web info-mining.
http://searchit.sitesell.com/
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~~~~~~~~~~~~~~~~~~~~~~~~~~~NEWS~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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---1---
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Redesigned "I Love SBI!" Page
"Spreading The Love" Never Looked So Good!
It's funny. Sometimes you make a change and say to yourself...
"Why didn't I do this before?"
That's what I thought when I saw the new version of the
"I Love SBI!" page that Al The Graphics Guy designed.
http://ilovesbi.sitesell.com/
Testimonials are the #1 credibility booster for any product.
What could be more powerful than someone telling their
personal story ON VIDEO.
Videos are far more direct and REAL. You get to actually
see someone, look into their eyes, and hear their tone of
voice. This makes a video testimonial much more believable
compared to those you read.
Are you using video to PREsell your product or service?
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---2---
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New Network Marketing Case Study (MLM)
And WAHM Case Study Update
Sara Ding, from Kuala Lumpur, Malaysia, reports on her
InterNETwork Marketing success...
http://case-studies.sitesell.com/network-marketing-sara.html
More and more InterNETwork marketers are reporting success
for the first time in their MLM experience. A revolution in
Network Marketing is beginning!
Michelle Schill goes from strength to strength with her two
SBI! sites...
http://case-studies.sitesell.com/wahm-update2.html
With SBI!, there's no reason for you to go back to your
day job. Stay home with the children AND contribute
handsomely to the family income.
~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLE~~~~~~~~~~~~~~~~~~~~~
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Using Google's Search Volume Data
Google's Keywords External Tool has moved from displaying
monthly Search Volume graphically via a green bar to
providing actual numbers. How can you use this data?
The biggest picture is that the Google Keywords External
Tool just became an even more useful tool if you're in a
situation where....
o you don't know your niche
o you have a million ideas spinning around in your brain
o you have chosen your niche, but you want additional data.
As always, you have to remember the goals of the provider of
the data. In Google's case, it's to pull in more
advertisers. They also know that content providers will use
this data, and that's fine with them, of course. After all,
if you provide great content, it makes their Search Engine
valuable! Google would have zero value if there were only a
few major providers of content -- we call that TV!
But remember...
Google's main motivation is to sell ads. This tool is meant
to get prospective advertisers to build a list of keywords
and then import it into an account, which they must create
in order to import. Great PREseller -- show the value, then
sell the ads.
Understanding this context, you have to pick and choose and
use the data of the Keywords External tool carefully. With
that, here are the key points and "gotchas"...
1) Don't get caught up in the fine point of numbers. It's
the big pictures and the INFORMATION that you want from
DATA.
2) Use this version of the tool...
https://adwords.google.com/select/KeywordToolExternal
3) Unless your business is local (i.e., you are not after a
global audience), you want English, All Countries and
Territories results. You set this near the top of the tool,
where it says...
"Results are tailored to" and then the language and country.
Click "Edit."
Choose "English" and choose "All Countries and Territories."
Why? Because that is essentially your global audience.
You can have some fun playing with the tool, varying
language and country, but for most sites, the above is the
right setting.
4) Choose Descriptive words or phrases, although Web site
content can be interesting.
---SIDEBAR---
If you click Use Synonyms, you'll also get a lateralized
list of keywords, words that don't contain the word you
enter. But this is less important.
---SIDEBAR---
Enter your Site Concept keyword and then click the "Get
Keyword Ideas" button. You'll get a list of keywords and
data.
5) Once you have your list, choose Exact for match type. You
do NOT want their definition of "broad"...
https://adwords.google.com/support/bin/answer.py?answer=6324&ctx=tltp
6) There is no Supply Data here. And that makes sense, from
Google's point of view. They give Advertiser Competition,
something of value to those buying advertising. Supply Data
is, of course, important for making the final decision on
your Site Concept. For that, you'll need to do your own
research.
---SIDEBAR---
Site Build It!'s Brainstorm It! provides that
information for every keyword the software
finds, leaving you with a good idea of the
profitability of any keyword.
http://tools.sitesell.com/
---SIDEBAR---
It doesn't matter if Search Volume is 1 billion if supply is
also 1 billion (ex., the word, "travel"). Because you are
not going to ever be found for that word. There is just too
much competition.
7) Google only gives 150-200 keywords, which is plenty for
deciding if your niche is a good one. But you'd like more
keywords for a full, complete site blueprint.
---SIDEBAR---
Brainstorm It! has room for up to 1,000
keywords, along with their Value Demand, Real
Supply and Profitability numbers. For a quick
peek...
http://videotour.sitesell.com/videotour/vqt2.html
---SIDEBAR---
8) Pay attention to the Approximate Average Search Volume
("Approx Avg Search Volume"), not the previous month's data.
---SIDEBAR---
I have never been a big fan of worrying about
seasonality. By that, I mean that if I know
my niche, I already know whether it has
seasonality to it. Most folks don't go duck
hunting in the dead of winter and many more
folks go to Anguilla in winter than summer.
Search volumes merely reflect the seasonality
that you already know about.
Nor am I a big fan of making content just to
meet demand for a special two-week event, for
example. At least, not in the early months
of my business.
---SIDEBAR---
The Approximate Average Search Volume ("Approx Avg Search
Volume") is, by far, the more important number. It gives
you an indication of the demand over a 12 month period. The
previous month data is interesting, but of no value in
making decisions regarding what niche you will choose. What
is important is whether there is enough Demand for enough
keywords, over the year, to sustain a business.
9) Scan the "Additional keywords to consider" (you get this
if you choose to see synonyms, as mentioned earlier), if you
are feeling ambitious. You might find a few good keywords
to add to your list, especially the lower volume ones that
are more specific to your niche.
10) Unless you are using the tool to buy Google Ads, you can
ignore their online "tips" help. Its strategies are totally
geared to advertisers.
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OK, that's about it. My top feedback and advice?
I like this data. AVERAGE Search Volume data for 150-200
keywords is especially useful when choosing your niche.
Although this is definitely more useful than just the old
green bars, don't go overboard and become number-bound.
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~~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com/
o The SBI! Video Tour
Invest the most important 30 minutes you will
spend online.
http://videotour.sitesell.com/
o WAHM! Work At Home Moms...
Conceived and Written by Moms, For Moms
http://wahm.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o SBI! Is All About RESULTS...
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you!
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
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o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map.
http://www.sitesell.com/
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Make Your Content PREsell!
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o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
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o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Masters Course?
Get your PhD, free!
And earn substantial lifetime income at the same time.
http://affiliates.sitesell.com/
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SiteSell Discount Directory
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o For owners of SiteSell products ONLY, it provides
discounts on SiteSell products.
http://www.sitesell.com/discount-directory.html
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
o RSS, "Really Simple Syndication," A Distribution
Revolution For Content Publishers Of All Kinds!
http://rss.sitesell.com/
o Choose It! Decision-making Software
http://chooseit.sitesell.com/
--
And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell University: The Masters Courses (Free)
-----------------------------------------------
SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are
available as SiteSell-quality e-books, via direct
download...
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block
http://service-masters.sitesell.com/
o WAHM-It!, The Masters Course
Are you a Stay At Home Mom?
Become a Work At Home Mom!
http://wahm-masters.sitesell.com/
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Local Business Masters Course
Learn how to become a Webmaster that produces RESULTS
for local small businesses. Build the SBI! buzz...
in your own neighborhood!
http://local-biz-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters How to Run The BUSINESS of WebMastering...
Including, Of Course, Using the Ultimate PRODUCTIVITY Tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
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Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2008 SiteSell.com
1315 de Maisonneuve Blvd.
Montreal, Quebec
Canada H3G 1S0
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