Sales from the EDGE
Back Issue #096

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Sales from the EDGE Issue #096

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Sales from the EDGE
Cutting Through The Clutter
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From time to time, the EDGE publishes important updates.
Sent ONLY to SiteSell product owners, the EDGE cuts through
the "white noise" of Web selling, covering only the
important developments that you NEED to capitalize upon.
--
To ensure that you never miss any e-zine from SiteSell.com,
simply subscribe to SiteSell's "The Blog."  The Zine Mailing
section of this highly recommended blog ensures you receive
notice of every e-zine mailing.  To subscribe, go to...

http://blog.sitesell.com/
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October 29, 2008
Issue #096
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TABLE OF CONTENTS
 
o NEWS FROM THE SITESELL EDGE...

   1) It's The $100 Halloween Special!
   
   2) SBIer Makes It To The Oprah Show

   3) 5-in-1 Traffic It! Is Here!

--
 
o FEATURED ARTICLE

   1) "We" or "You" For Your Site's Voice

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>             Two "Must-Have" Free Tools

1) SiteSell Value Exchange

If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.

http://value-exchange.sitesell.com/

--

2) The Ultimate E-commerce Search Tool... FREE

Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.

http://searchit.sitesell.com/

From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for keywords... IT'S ALL
HERE.  Keep it open in the upper corner of your monitor, for
instant 24 x 7 access to Web info-mining.

http://searchit.sitesell.com/
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~~~~~~~~~~~~~~~~~~~~~~~~~~~NEWS~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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---1--- 
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BOO! It's the $100 Halloween Special!
No Trick Or Treat.  It's All Treats...


Halloween.  Boo!

The Web is one SCARY place for small businesses.

What else can you say about a 99% failure rate?

You could say that they don't have a GHOST of a chance.

They *DO* with SBI!.  As a matter of fact, they have a
success rate that's unmatched anywhere in the world...

http://buildit.sitesell.com/sbi-businesses/traffic-alexa.html

Where else has ANYONE seen results like this?...

http://results.sitesell.com/

Speaking of scary things like ghosts, you may have guessed.

Yes, it's time for SiteSell's...

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"Buy It If You Dare $100 Halloween Special"
-----------------------------------------------------

For details, please see any one of the following...

http://www.sitesell.com/

http://buildit.sitesell.com/

http://webmaster.sitesell.com/

http://wahm.sitesell.com/

https://secure.sitesell.com/build/order.html

--

For ANY kind of small business, from startup work-from-home
infopreneurs to local offline businesses and Web pros, there
is no better PROVEN way to succeed online.

http://proof.sitesell.com/

THAT is UNparalleled, inarguable proof of success.

So hurry!  Don't turn into a pumpkin.

This special ends at the stroke of midnight, Halloween.



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---2--- 
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SBIer Makes It To The Oprah Show


So, does SBI! really change lives?

Ask Jill and her husband Jose from your-rv-lifestyle.com.
They were asked to appear on the Oprah Winfrey show a
few weeks ago.  Finance expert, Suze Orman, was giving
advice about how to survive these tough financial times.
She was interviewing people who had made some great...
and not so great financial decisions.

http://www.oprah.com/slideshow/oprahshow/20080918_tows_suze/7

The video version is at (unless it gets taken down)...

http://www.youtube.com/results?search_query=oprah+rv&search_type=&aq=f

Jill's SBI! site is all about the RV lifestyle.  It's not
just an experiment in "lifestyle design," it's an example of
how SBI! gave Jill and Jose the lifestyle of their dreams.

Now they've been seen by MILLIONS of people all over the
world!  And doubled the traffic to their site over the past
few weeks.

And they can now add "As Seen On Oprah" to their Web site.

Now THAT is credibility.  :-)

Of course, Jill was already a recognized expert in her
field, thanks to SBI!.  She executed C > T > P > M. 

And here's the key...

How did Oprah find her?

A simple Google search.

Now THAT's the power of SBI!



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---3--- 
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5-in-1 Traffic It! Is Here!

If you like to do research on competition, or just have
cat-like curiosity about how much traffic certain sites
receive, you'll find a wonderful treat at Search It!.

Go to...

http://searchit.sitesell.com/

Scroll down to the bottom and click on Search It!.

Now go to...

Popularity (Step 1) > 5-in-1 Traffic It! (Step 2)

If you already know the 5 tools in here, you're all set.

If not, quickly try the five tools you'll see listed
above "5-in-1 Traffic It!" for a site you know.  Each one
is useful, but together, all 5 really give you the best
all-round picture of how popular (i.e., how much traffic)
a site really is.



~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLE~~~~~~~~~~~~~~~~~~~~~

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---1--- 
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"We" or "You" For Your Site's Voice


"Should I use you or we when I am writing?" This question
pops up in the SBI! forums every so often.  For many sites,
it's not an issue. For example, in a travel site, you talk
about your travels (so you use largely "I" and "we").

But for some sites, you need to think about the choice. As
one SBIer noted, based on her interpretation of Make Your
Content PREsell!...

"I think that which voice you choose depends on if you want
to be perceived as an 'expert expert' or somebody more
approachable."

-----SIDEBAR-----
Make Your Content PREsell! is available,
for free, at...

http://mycps.sitesell.com/
-----SIDEBAR-----


The bottom line question for a site, and for your core
audience (you simply must be able to visualize your typical
visitor/customer), is....

1) Do you want to have the voice of an authority?  This is
especially strong if you are a clinical psychologist who
wants to sell your services, for example.  There are, I am
sure, other scenarios where the "authoritative voice" that
TALKS TO ("you") works just fine.

Just remember... if you establish "authority" in this area,
you should be able to back it up.

2) Do you want to be one of your visitors ("we").  A closer,
more intimate, and sharing voice? You are one of them, have
been there, suffered that.  You share solutions, etc.  As you
see, a totally different approach.  You establish another
type of "authority"... experience.

So...

The answer to the "we" or "you" question has to do with...

o  who your visitors are

and...

o  the whole direction/VPP (Valuable PREselling Proposition)
you plan for your site.

Think about both factors when you are figuring out your
site's voice.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

---------
SBI! URLs
---------

o  The Site Build It! Summary Site
   "Why build JUST a Web site...
   when you COULD build a Web BUSINESS?"
   http://buildit.sitesell.com/

o  Quick Tour Slide Show
   A fast step-by-step demo of how SBI! works
   http://quicktour.sitesell.com/

o The SBI! Video Tour
   Invest the most important 30 minutes you will
   spend online.
   http://videotour.sitesell.com/

o  WAHM!  Work At Home Moms...
   Conceived and Written by Moms, For Moms
   http://wahm.sitesell.com/

o  The Special Prize Inside Every Box of SBI!
   http://specialprize.sitesell.com/

o  SBI! Is All About RESULTS...
   http://results.sitesell.com/
   http://case-studies.sitesell.com/

o  Others would show proof like this... if they could. 
   http://proof.sitesell.com/

o  Get Rich Quick?  Ha!
   http://tortoise.sitesell.com/

o  "Find YOUR Small Business (Or Idea)"
   http://find.sitesell.com/

o  For Webmasters Only...
   http://webmaster.sitesell.com/

o  Get a Certified SBI! Specialist to do it for you!
   http://services.sitesell.com/

o  Have a question?  Ask an actual SBI! owner!
   http://question.sitesell.com/


----------------------
SITESELL.COM HOME PAGE
----------------------

o   SiteSell Home Page 
    Follow the links to best of breed e-books, free
    Masters Courses, and the complete site map.
    http://www.sitesell.com/


--------------------------
Make Your Content PREsell!
--------------------------

o  EVERYONE needs this book.  EVERYONE.  If you don't insist
   that your children, friends and colleagues READ this book,
   you're doing them a disservice.  We live in a world where
   written communication is the #1 skill set of value...
   http://mycps.sitesell.com/


-----------------------------------------
SiteSell.com's 5 Pillar Affiliate Program
-----------------------------------------

o  SiteSell.com's 5 Pillar Affiliate Program
   Graduated from the Aff Masters Course?
   Get your PhD, free!
   And earn substantial lifetime income at the same time.
   http://affiliates.sitesell.com/


---------------------------
SiteSell Discount Directory
---------------------------

o  For owners of SiteSell products ONLY, it provides
   discounts on SiteSell products.
   http://www.sitesell.com/discount-directory.html


-----------------------------------------------
Free SBI! Resources
-----------------------------------------------

o  Search It!
   Get the most of the Net!  Use this search tool daily 
   for advanced ecommerce-related searches.  Indispensable!
   http://searchit.sitesell.com/

o  SiteSell Value Exchange
   Exchange links in a way that search engines LOVE...
   http://value-exchange.sitesell.com/

o  A Revolution in Web Site Monetization -- Google AdSense
   A Tailor-Made Way to Monetize Your Site!... 
   http://adsense.sitesell.com/

o  SpamCheck Report
   Now your readers can stay out of the "Junk Mail Folder."
   For this free service, please visit...
   http://spamcheck.sitesell.com/

o  The Masters Courses
   http://freetrial.sitesell.com/
   
o  Is Full Blogging Right For You?
   For most small business people, blogging is
   the wrong choice to build a BUSINESS.
   http://blogorbuild.sitesell.com/

o  Choose It! Decision-making Software
   http://chooseit.sitesell.com/

--

And here is "The #1 E-commerce Trio of E-zines"...
   It begins at the Beverly Hills Hotel, 
   and gets better from there!      
   http://articles.sitesell.com/


-----------------------------------------------
SiteSell University: The Masters Courses (Free)
-----------------------------------------------

SiteSell University is free.  The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking.  You won't read this anywhere else on
the Net.  And, best of all, the courses are free.

Take the courses that interest you today.  They are
available as SiteSell-quality e-books...

o  Affiliate Masters Course
   Become a high-earning affiliate champion.
   http://aff-masters.sitesell.com/ 

o  Service Sellers Masters Course
   Attract new clients from around the world... 
   Or from around the block
   http://service-masters.sitesell.com/
   
o  WAHM-It!, The Masters Course
   Are you a Stay At Home Mom?
   Become a Work At Home Mom!
   http://wahm-masters.sitesell.com/

o  Netwriting Masters Course
   Want to sell more?  Write better.  Write smarter.
   First, write to PREsell.  Then write to SELL.
   The *ONLY* course on the Net that shows you how to do BOTH.
   http://netwriting.sitesell.com/

o  Make Your Net Auction Sell!, The Masters Course
   Start and grow a profitable Net auction business.
   MYNAS! --> Now Free!
   http://mynas-masters.sitesell.com/

o  Local Business Masters Course
   Learn how to become a Webmaster that produces RESULTS 
   for local small businesses.  Build the SBI! buzz... 
   in your own neighborhood!
   http://local-biz-masters.sitesell.com/
   
o  Webmaster BUSINESS Masters Course
   Show Webmasters How to Run The BUSINESS of WebMastering...
   Including, Of Course, Using the Ultimate PRODUCTIVITY Tool.
   http://webmasterbusiness.sitesell.com/
   
o  Make Your Price Sell!, The Masters Course
   "How much money are YOU leaving on the table?" 
   Price with complete confidence & double your Net profits.
   http://myps-masters.sitesell.com/
   
   
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.
Founder and Chairman of the Board
SiteSell.com
(c) copyright 2008 SiteSell.com
1315 de Maisonneuve Blvd.
Montreal, Quebec
Canada   H3G 2W9
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